Last week, the BL.INK team was thrilled to sponsor the Smart Social Summit, presented by Spredfast and Lithium Technologies. Top brands such as Charles Schwab and Frito-Lay shared shared their visions on how companies can create great customer experiences through social media. Below is a collection of tweets that capture learnings from the two-day conference in Austin, TX.
Spredfast integrations steal the show
Spredfast announced new integrations to make life easier. Bonus: Did you know Spredfast has a BL.INK integration?
Heads are nodding as @kpmorris explains how @Spredfast is making users’ lives easier with IG publishing, Tw impressions, new dashboards, integrations…and he’s just getting started. #SmartSocialSummit @LithiumTech pic.twitter.com/sbbMqoTZ43
— sarah derocher moore (@sedmoore) November 6, 2018
Building trust is more important than ever
The importance of building trust through social media was a common theme across many presentations.
The next phase of social is building trust. Welcome to #SmartSocialSummit, everyone!
— Doug Grigg (@dwgrigg) November 6, 2018
— Lithium Technologies (@LithiumTech) November 12, 2018
Strategic soundbites and slides
“And why is that? Because we are still operating in silos”, says Kevin Morris. That’s why @spredfast @LithiumTech are bringing paid/organic content collaboration together #smartsocialsummit #SpredWater pic.twitter.com/oDQGzPTAgU
— Greg Tan (@thebreg) November 6, 2018
— Arshiya Kapadia (@ArshiyaKapadia) November 6, 2018
Succinct tips for creating great social content
— Dianne Borges (@MiddleBorgie) November 6, 2018
— Konrad Palubicki (@konradpalubicki) November 6, 2018
— Shawn Dullye (@shawndullye) November 6, 2018
When creating content, you need to wear your PANTS:
– Personalize the Content
– Accessibility is Key
– Not Everything Needs to be an Ad
– Think Globally
— Josh Lawson (@JoshKLawson) November 6, 2018
— Sarah Figge (@SarahFigge) November 7, 2018
The multitude of tweets about #SpredWater
The conference was an opportunity for brands and attendees to do social good by sharing tweets to raise awareness and funds for the #SpreadWater campaign.
Kicking things off at #SmartSocialSummit!
Love that @Spredfast is providing attendees with a glass bottle intead of one million plastic ones AND bringing clean water to all with #SpredWater. Now that’s some #socialgood 😊 pic.twitter.com/tIEyhZ3no7
— Mandy Kirk (@setsko) November 6, 2018
— Stacy Goebel (@stacygoebel) November 7, 2018
Until Next Time
And of course, what Austin conference would be complete without the tacos?
— Janna Zagari (@jannazagari) November 7, 2018