Accurate, complete, uniform data for marketing attribution
Building links with BL.INK creates perfectly categorized and uniform data that acts as the standard data structure across the business.
Build marketing credibility and trust with reliable marketing attribution data
Today's marketers are challenged to do more with less, and prove ROI every step of the way. BL.INK is here for you. Easily create complete tracking data in short links that deliver perfectly-structured data to prove attribution.
Real-Time Analytics
With BL.INK, marketers get real-time click and scan analysis, enabling immediate insights from live links—no waiting for data to understand link performance.
Consistent, Accurate Marketing Data
BL.INK delivers a structured, easy-to-use platform that simplifies creating tracking links for every single campaign touchpoint so full attribution can be measured.
Centralized, Accessible Link Building
Forget online UTM builders or spreadsheets. BL.INK provides centralized link management for the entire business to align everything from UTM parameters to consistent campaign naming.
Cross-channel Marketing Performance
Consistent data makes it easy to make apples-to-apples comparisons on engagement rates across different channels.
Always Editable, Built to Scale
Using BL.INK links in campaigns means it's easy to change the URL destination or any of the data within the long link. Improve campaign performance on the fly, add more data as needs grow.
Marketing ROI and Attribution
Evaluate the effectiveness of every marketing campaign and tactic to reliably measure conversion rates, cost per acquisition, and overall return on marketing investment at every single touchpoint.
How does using short links help with marketing attribution?
When ads or campaigns are created without UTM parameters, it's difficult to measure precise attribution by channel. Building links with consistent tracking gives you the data you need to see how each channel, ad, or sign performs.
Because BL.INK makes it easy to build links, campaign managers can easily add it to the campaign process for consistency, and everyone can use the same structure every time. This delivers consistent data that's easier to measure. No more guesswork!
This structured data can easily integrate with marketing analytics and data tools including Adobe Analytics and Google Analytics to accurately measure campaign performance at every level.
Here's how BL.INK enabled better marketing performance for a furniture retailer
Prior to BL.INK, they had digital ads pointing to broken links, resulting in wasted spend and negative prospect interactions. BL.INK's broken link audits prevent this waste by eliminating unknown broken links.
When a holiday campaign wasn't converting as well as expected, the marketing team decided to change the destination link across all marketing channels. Because they used fully-editable BL.INK links, they were able to update the destination in just minutes, without pausing the campaign or losing data. They made the change in the BL.INK platform and it seamlessly updated across their campaign. Read the full case study.
Read branded URL success stories
BL.INK customers have amazing stories. We are honored to share some of their successes here.
Trusted By Thousands
Our customers create hundreds of millions of links - and every one is important. You will find BL.INK links on grocery shelves, mobile devices, table tops, ad platforms, mailers, social networks, and messaging platforms around the world. No matter your audience, BL.INK connects. Read more reviews here.
"Dynamic links generation is my favourite feature. You can easily create one link and depending on information collected from the user, time, device used, language... You can redirect him to a different location depending on your needs. Bl.ink also keep some parameters you could need in the url." Read full review on G2
Eric B.
International Business Development
Monica M.
"We are in a highly regulated industry, and finding a service that was able to meet or exceed our InfoSec security questions *as well as* provides easy-to-use features seemed like it was going to be a bit of a lost cause, but Bl.ink is a bit of a unicorn!" Read full review on G2
Brian G.
BL.INK “..integrated into our Spredfast social efforts seamlessly, giving us branded links and enhanced tracking at a great value. They are also consistently reliable with high quality product and customer service. It is the solution we needed.”
Scott Carrington
Digital Marketing, Patagonia
"BL.INK helps us to brand all our short URLs across different channels. It helps track content performance and engagement across different channels for different content types. Helps Track, Manage and Modify a wide range of links that could easily become a complex task for enterprise customers in no time." Read full review on G2
Vijay S.
Digital Marketing Manager
Company size: Enterprise (> 1000 emp.)
"We are able to track our web traffic that is directly attributed to social media campaigns. This was a gap for us in the past so this has been a huge help in proving our team’s impact. We also have integrated Blink into our Adobe Analytics so we can track even further data." Read full review on G2
Gabby M.
Social Media Manager
Company size: Enterprise (> 1000 emp.)
"Using BL.INK, we can easily create branded website links, that over time, help build trust in the quality and value of the content we share. Advanced features like dynamic links and promo badges are useful. I especially appreciate that BL.INK is very client focused, and the team eagerly listens to our business needs and offers innovative solutions." Read full review on G2
Joe C.
Director, Digital Content Strategy, UnitedHealthcare Brand Marketing
“From the start, they’ve been nothing but helpful and accommodating. No problem was too big or small, with a constant friendly and warm response to all the queries we have had throughout implementation. Great service and a real contender to the other services out there.”
Tom Reid
Software Integration Analyst, Yorkshire Water
"Any company needs to manage the links in their domains. There are countless URL shortening tools today; however, not many tools have the required level of flexibility like the right tracking parameters, attribution, and campaign insights. Thanks to BL.INK, I can direct leads to the right place at the right time (by day, date, time, geography, device, and language). A must-have tool for any company looking to increase reach and engagement." Read full review on G2
Hobin K.
Marketing Manager
"Blink is super helpful for any time I need a link shortened. It's also great it keeps a record of all my links & can set up tracking for campaigns, which makes it super easy to track many different campaigns at once!" Read full review on G2
Rory B.
CyberSecuritiesUK
“.. allows us to easily measure the conversions for links distributed via our social platforms.”
Kenton Olson
Director of Digital & Emerging Media, Seattle Seahawks & Sounders FC
BL.INK enables our team to..."include a link in promotional materials that we can change once the link is created. Additionally, when we have a problem with a hyperlink, we can change the redirect without having to re-distribute the link to clients, customers, or employees." Read full review on G2
Neil T.
Marketing Manager
“They’ve allowed our organization to better track and analyze engagement on social media. The team has been accessible, responsive and more than accommodating for special requests, feedback and support.”
Lauren Fox
Social Media Manager, Academy of Nutrition and Dietetics