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Build marketing credibility and trust with reliable marketing attribution data
Today's marketers are challenged to do more with less, and prove ROI every step of the way. BL.INK is here for you. Easily create complete tracking data in short links that deliver perfectly-structured data to prove attribution.
Real-Time Analytics
With BL.INK, marketers get real-time click and scan analysis, enabling immediate insights from live links—no waiting for data to understand link performance.
Consistent, Accurate Marketing Data
BL.INK delivers a structured, easy-to-use platform that simplifies creating tracking links for every single campaign touchpoint so full attribution can be measured.
Centralized, Accessible Link Building
Forget online UTM builders or spreadsheets. BL.INK provides centralized link management for the entire business to align everything from UTM parameters to consistent campaign naming.
Cross-channel Marketing Performance
Consistent data makes it easy to make apples-to-apples comparisons on engagement rates across different channels.
Always Editable, Built to Scale
Using BL.INK links in campaigns means it's easy to change the URL destination or any of the data within the long link. Improve campaign performance on the fly, add more data as needs grow.
Marketing ROI and Attribution
Evaluate the effectiveness of every marketing campaign and tactic to reliably measure conversion rates, cost per acquisition, and overall return on marketing investment at every single touchpoint.
How does using short links help with marketing attribution?
When ads or campaigns are created without UTM parameters, it's difficult to measure precise attribution by channel. Building links with consistent tracking gives you the data you need to see how each channel, ad, or sign performs.
Because BL.INK makes it easy to build links, campaign managers can easily add it to the campaign process for consistency, and everyone can use the same structure every time. This delivers consistent data that's easier to measure. No more guesswork!
This structured data can easily integrate with marketing analytics and data tools including Adobe Analytics and Google Analytics to accurately measure campaign performance at every level.
Here's how BL.INK enabled better marketing performance for a furniture retailer
Prior to BL.INK, they had digital ads pointing to broken links, resulting in wasted spend and negative prospect interactions. BL.INK's broken link audits prevent this waste by eliminating unknown broken links.
When a holiday campaign wasn't converting as well as expected, the marketing team decided to change the destination link across all marketing channels. Because they used fully-editable BL.INK links, they were able to update the destination in just minutes, without pausing the campaign or losing data. They made the change in the BL.INK platform and it seamlessly updated across their campaign. Read the full case study.
Additional Resources
Find more GS1 Digital Link resources here.
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