QR codes, data management for GS1 Digital Links
BL.INK QR codes and link management go beyond commerce to give brand complete control and total flexibility to connect products and consumers with information for growth, sustainability, asset tracking, inventory management, supply chain workflows, and more.
Flexible GS1 Sunrise 2027 2D barcodes for data management and control
BL.INK Enterprise supports GS1 Sunrise 2027 2D barcodes with QR codes that can collect unlimited data in any format to support traceability, product recalls, back-of-store operations, and more. BL.INK's breadth and flexibility helps streamline and manage the GS1 digital link process for your brand.
BL.INK QR codes carry unlimited data to and from your systems to consumers, suppliers, and more
Proud GS1 Solution Partner
We're part of the GS1 Digital Link enablement project, working together with brands and other technologists to bring an easy-to-use solution to market.
BL.INK links carry all the data you need
2D barcodes carry more data than standard barcodes. BL.INK has enabled vast data capture since we were founded in 2008.
- Capture any type of structured data for multiple teams and functions in the BL.INK platform
- We support multiple resolvers/redirects based on unlimited criteria
- Easily edit destination links, data, etc., so your QR codes never have to be reprinted
- Integrates seamlessly into your workflow, processes, existing technologies, printing, and data analysis tools
- We'll meet the needs of your product, legal, security, compliance, billing, procurement needs and more, including SLAs.
Templates to create perfectly structured data for easy capture, classification
BL.INK's advanced, flexible data capture and management is perfectly structured for your GS1 2D barcode needs.
- Use link-building templates to perfectly capture, align, and track data.
- BL.INK integrates with your advanced analytics tools via open API
- Build links at scale with unified linking strategies that work across teams, agencies, and workflows.
- BL.INK's flexible platform means every link, all data is editable to your specifications.
- Audit and change logs, links that never expire, and infinite data storage into the future.
Deliver relevant, accurate customer experiences with one 2D link from BL.INK
- Deliver dynamic experiences based on the user's device, time, language, date, and geography. Unlimited possibilities.
- Create one short link that identifies your campaign parameters, then select variables that trigger delivering a page in a different language, pop up a different message, and more.
- Avoid broken links with BL.INK's always-on link monitoring.
Real-time analytics and structured data for tracking and metrics
- Turn long links into short URLs that let you collect, track, and action all types of data.
- Product recall? Immediately update URLs for products manufactured in specific plants, delivered to specific regions, building trust with immediate actionable consumer information.
- Create templates for links that deliver perfectly-structured data, to streamline and customize experiences based on who scans the 2D barcode/QR code.
- Unified approach aligns everyone on data definitions and metrics across the business.
Seamlessly integrates with packaging management and variable printing
- Specialized integration with a leading global provider of integrated software and hardware solutions that accelerate the go-to-market process of packaged goods
- Easy open API integration with variable printers and workflows
- QR codes delivered in PNG, SVG, and EPS formats in a unified package to streamline dynamic workflows.
- Audit logs, tiered user management, and optional security lockdown features for greater control
- Built for agility: configure to stringent compliance requirements
Easily collaborate across the organization, now and in the future
- BL.INK QR codes and links never expire unless directed.
- We save all your data, forever, securely, or send it to your data lake.
- Need to track new data? Simply add them into your already-created short links, perfectly structured. BL.INK short links never change, but the data and destination links can always change. You'll never have to panic-reprint a QR code if you work with BL.INK.
- Integrates with existing technologies using API or native integrations, including your CRM or data analysis tools, plus anything you build in the future.
- Built to scale, BL.INK is ready for GS1, SmartLabel, and whatever comes next.
BL.INK is SOC2 Type 2 accredited and built to meet your compliance needs
- SOC2, GDPR & CCPA compliant
- Audit logs, tiered user management, and optional security lockdown features for greater control
- Single-Sign-On (SSO) integration and provisioning that aligns with your existing parameters
- Data residency options
- Redundant, multi-node systems
- Multi-user support with tiered access roles
- Custom service-level agreements
- Advanced user management features
- Learn more about BL.INK's commitment to security
Read the ebook: Managing Layers of Data in 2D Barcodes
By 2027, Gs1 tells us all UPC labels will be replaced with 2D barcodes, otherwise known as QR codes.
While this initiative gives brands so many new ways to interact with consumers—right from your product's package—it's also an opportunity to standardize, capture, and share data across the entire supply chain.
BL.INK CPG customer stories
BL.INK customers have amazing stories.
We are honored to share some of their successes here.
YOU ARE IN GOOD COMPANY.
Explore more of our customers here.
Trusted By Thousands
Our customers create hundreds of millions of links - and every one is important. You will find BL.INK links on grocery shelves, mobile devices, table tops, ad platforms, mailers, social networks, and messaging platforms around the world. No matter your audience, BL.INK connects. Read more reviews here.
"Dynamic links generation is my favourite feature. You can easily create one link and depending on information collected from the user, time, device used, language... You can redirect him to a different location depending on your needs. Bl.ink also keep some parameters you could need in the url."
Read full review on G2
Eric B.
International Business Development
Monica M.
"We are in a highly regulated industry, and finding a service that was able to meet or exceed our InfoSec security questions *as well as* provides easy-to-use features seemed like it was going to be a bit of a lost cause, but Bl.ink is a bit of a unicorn!" Read full review on G2
Brian G.
BL.INK “..integrated into our Spredfast social efforts seamlessly, giving us branded links and enhanced tracking at a great value. They are also consistently reliable with high quality product and customer service. It is the solution we needed.”
Scott Carrington
Digital Marketing, Patagonia
"BL.INK helps us to brand all our short URLs across different channels. It helps track content performance and engagement across different channels for different content types. Helps Track, Manage and Modify a wide range of links that could easily become a complex task for enterprise customers in no time." Read full review on G2
Vijay S.
Digital Marketing Manager
Company size: Enterprise (> 1000 emp.)
"We are able to track our web traffic that is directly attributed to social media campaigns. This was a gap for us in the past so this has been a huge help in proving our team’s impact. We also have integrated Blink into our Adobe Analytics so we can track even further data." Read full review on G2
Gabby M.
Social Media Manager
Company size: Enterprise (> 1000 emp.)
"Using BL.INK, we can easily create branded website links, that over time, help build trust in the quality and value of the content we share. Advanced features like dynamic links and promo badges are useful. I especially appreciate that BL.INK is very client focused, and the team eagerly listens to our business needs and offers innovative solutions." Read full review on G2
Joe C.
Director, Digital Content Strategy, UnitedHealthcare Brand Marketing
“From the start, they’ve been nothing but helpful and accommodating. No problem was too big or small, with a constant friendly and warm response to all the queries we have had throughout implementation. Great service and a real contender to the other services out there.”
Tom Reid
Software Integration Analyst, Yorkshire Water
"Any company needs to manage the links in their domains. There are countless URL shortening tools today; however, not many tools have the required level of flexibility like the right tracking parameters, attribution, and campaign insights. Thanks to BL.INK, I can direct leads to the right place at the right time (by day, date, time, geography, device, and language). A must-have tool for any company looking to increase reach and engagement." Read full review on G2
Hobin K.
Marketing Manager
"Blink is super helpful for any time I need a link shortened. It's also great it keeps a record of all my links & can set up tracking for campaigns, which makes it super easy to track many different campaigns at once!" Read full review on G2
Rory B.
CyberSecuritiesUK
“.. allows us to easily measure the conversions for links distributed via our social platforms.”
Kenton Olson
Director of Digital & Emerging Media, Seattle Seahawks & Sounders FC
BL.INK enables our team to..."include a link in promotional materials that we can change once the link is created. Additionally, when we have a problem with a hyperlink, we can change the redirect without having to re-distribute the link to clients, customers, or employees." Read full review on G2
Neil T.
Marketing Manager
“They’ve allowed our organization to better track and analyze engagement on social media. The team has been accessible, responsive and more than accommodating for special requests, feedback and support.”
Lauren Fox
Social Media Manager, Academy of Nutrition and Dietetics