QR codes for SmartLabel and connected packaging
Put a BL.INK-enabled QR code on packages to deliver SmartLabel initiatives and enhance consumer/product engagement.
Deliver digital information and experiences to consumers directly from your product
What is connected packaging?
Connected packaging uses QR codes on product packaging to connect consumers with digital content, enhancing marketing, education, and engagement across industries like food, cosmetics, and retail. In one QR code, a brand can enhance consumer engagement, meet regulatory guidelines, and support sustainability by limiting the need for additional printed materials. Brands can turn their product packaging into a multifaceted asset in bridging the digital-physical divide.
- Consumers engaging with your packaging delivers first-party data you can use to deepen engagement.
- With BL.INK, one QR code can deliver all types of content, including ingredients, sourcing, and nutritional information.
- Using rules-based link routing, QR codes from BL.INK detect the user's device's language and region to deliver relevant content.
BL.INK integrates with packaging management and variable printing
- Specialized integration with leading global software and hardware solutions that accelerate the go-to-market process of packaged goods.
- Easy open API integration with variable printers and workflows.
- QR codes delivered in PNG, SVG, and EPS formats in a unified package to streamline dynamic workflows.
- Audit logs, tiered user management, data residency, and privacy features for greater control.
Deliver targeted, relevant customer experiences from a single QR code
- Deliver dynamic experiences based on the user's device, time, language, date, and geography. Unlimited possibilities.
- Create one short link that identifies your campaign parameters, then select variables that trigger delivering a page in a different language, pop up a different message, and more.
- Use link-building templates to perfectly capture, align, and track data.
- Build links at scale with unified linking strategies that work across teams, agencies, and workflows.
Easily collaborate across the organization, now and in the future
- BL.INK QR codes and links never expire unless directed. We store engagement data based on your storage and privacy guidelines and platforms.
- BL.INK short links never change, but the data and destination links can be updated dynamically. You'll never have to panic-reprint a QR code when you work with BL.INK.
- Integrates with existing technologies using API or native integrations, including your CRM or data analysis tools, plus anything you build in the future.
- Built to scale, BL.INK is ready for GS1 2027 Sunrise 2D barcodes, SmartLabel, and whatever comes next.
Read branded URL success stories
BL.INK customers have amazing stories. We are honored to share some of their successes here.
Trusted By Thousands
Our customers create hundreds of millions of links - and every one is important. You will find BL.INK links on grocery shelves, mobile devices, table tops, ad platforms, mailers, social networks, and messaging platforms around the world. No matter your audience, BL.INK connects. Read more reviews here.
"Dynamic links generation is my favourite feature. You can easily create one link and depending on information collected from the user, time, device used, language... You can redirect him to a different location depending on your needs. Bl.ink also keep some parameters you could need in the url."
Read full review on G2
Eric B.
International Business Development
Monica M.
"We are in a highly regulated industry, and finding a service that was able to meet or exceed our InfoSec security questions *as well as* provides easy-to-use features seemed like it was going to be a bit of a lost cause, but Bl.ink is a bit of a unicorn!" Read full review on G2
Brian G.
BL.INK “..integrated into our Spredfast social efforts seamlessly, giving us branded links and enhanced tracking at a great value. They are also consistently reliable with high quality product and customer service. It is the solution we needed.”
Scott Carrington
Digital Marketing, Patagonia
"BL.INK helps us to brand all our short URLs across different channels. It helps track content performance and engagement across different channels for different content types. Helps Track, Manage and Modify a wide range of links that could easily become a complex task for enterprise customers in no time." Read full review on G2
Vijay S.
Digital Marketing Manager
Company size: Enterprise (> 1000 emp.)
"We are able to track our web traffic that is directly attributed to social media campaigns. This was a gap for us in the past so this has been a huge help in proving our team’s impact. We also have integrated Blink into our Adobe Analytics so we can track even further data." Read full review on G2
Gabby M.
Social Media Manager
Company size: Enterprise (> 1000 emp.)
"Using BL.INK, we can easily create branded website links, that over time, help build trust in the quality and value of the content we share. Advanced features like dynamic links and promo badges are useful. I especially appreciate that BL.INK is very client focused, and the team eagerly listens to our business needs and offers innovative solutions." Read full review on G2
Joe C.
Director, Digital Content Strategy, UnitedHealthcare Brand Marketing
“From the start, they’ve been nothing but helpful and accommodating. No problem was too big or small, with a constant friendly and warm response to all the queries we have had throughout implementation. Great service and a real contender to the other services out there.”
Tom Reid
Software Integration Analyst, Yorkshire Water
"Any company needs to manage the links in their domains. There are countless URL shortening tools today; however, not many tools have the required level of flexibility like the right tracking parameters, attribution, and campaign insights. Thanks to BL.INK, I can direct leads to the right place at the right time (by day, date, time, geography, device, and language). A must-have tool for any company looking to increase reach and engagement." Read full review on G2
Hobin K.
Marketing Manager
"Blink is super helpful for any time I need a link shortened. It's also great it keeps a record of all my links & can set up tracking for campaigns, which makes it super easy to track many different campaigns at once!" Read full review on G2
Rory B.
CyberSecuritiesUK
“.. allows us to easily measure the conversions for links distributed via our social platforms.”
Kenton Olson
Director of Digital & Emerging Media, Seattle Seahawks & Sounders FC
BL.INK enables our team to..."include a link in promotional materials that we can change once the link is created. Additionally, when we have a problem with a hyperlink, we can change the redirect without having to re-distribute the link to clients, customers, or employees." Read full review on G2
Neil T.
Marketing Manager
“They’ve allowed our organization to better track and analyze engagement on social media. The team has been accessible, responsive and more than accommodating for special requests, feedback and support.”
Lauren Fox
Social Media Manager, Academy of Nutrition and Dietetics