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Turn every product into a rich consumer engagement channel

Connected packaging enables brands to engage customers using their most visible and valuable asset: your product's packaging. BL.INK makes it easy to connect with consumers as they hold your product in their hands. 

What is connected packaging? 

When a product's package has a QR code, scanning the code connects the package with whomever is scanning. Via this scan, you can share data with supply chain vendors, engage directly with consumers, and more. GS1 Digital Link Sunrise 2027 requires QR codes to replace UPC barcodes by 2027, consolidating all communications into one, smaller code capable of sharing unlimited data. Brands can turn their product packaging into a multifaceted asset in bridging the digital-physical divide. 

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  • Comply with data privacy laws while collecting first-party data from consumers as they opt in via your product.

  • Reduce printing and advertising costs by enabling your product as an always-on engagement channel.

  • Share information throughout the product lifecycle, such as how to recycle the packaging or how to resell or return the product.


BL.INK integrates with packaging management and variable printing

 
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  • BL.INK CXP creates product microsites that can be customized down the serial number and/or the person who scans the QR code. Get as personalized as you want.

  • We integrate with specialized packaging printing software and hardware. In fact, you can find a BL.INK QR code on every single iconic red beverage can in North America right now. 

  • QR codes are delivered in PNG, SVG, and EPS formats in a unified file to streamline dynamic workflows.

  • Audit logs, tiered user management, data residency, and privacy features deliver the control and data you need in real time.


Deliver relevant consumer experiences using QR codes and microsites

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  • BL.INK QR codes let you deliver specific information based on who scans the QR code. Deliver unique experiences based on the user's device, time, language, date, and more.

  • BL.INK CXP is a no-code CMS that integrates with your data to create perfect microsites at the moment the QR code is scanned. 

  • This real-time experience means you're always sharing the most up-to-date information, perfect for items that expire or get recalled.

  • All BL.INK's solution are built to scale, delivering content all the way down to the serial number on millions of products.


Future-proof packaging with flexible, editable QR codes from BL.INK

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  • Our QR codes don't expire until you say so. Broken link alerts mean your consumers won't see "Page not found."

  • All the data "behind" the QR code, though, is infinitely editable. You can change the destination link, add more attributes or data, include information for a supply chain vendor at any time. The QR code remains the same.

  • With BL.INK, you can customize the experience based on who or what is scanning the code. And BL.INK CXP creates mobile microsites at massive scale, perfect for GS1 Digital Link, SmartLabel, and whatever comes next.