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The food production industry is under increasing pressure to adopt digital transformation strategies that address evolving regulatory demands and consumer expectations. Challenges like managing change, budget constraints, and internal resistance often hinder progress. However, connected packaging powered by GS1 Digital Link offers a scalable, future-focused solution that supports traceability, operational efficiency, and consumer trust.

How Digital Solutions Propel Sustainability in Food Packaging As the food production industry faces increasing pressure to adopt sustainable practices, digital innovation is becoming a critical tool in transforming packaging strategies. Companies are navigating heightened consumer expectations for transparency and responsibility alongside strict safety regulations. GS1 Digital Link and connected packaging provide practical solutions to meet these demands while reducing environmental impact and enhancing operational efficiency.

At the 2024 AIPIA World Congress, BL.INK's Executive Director, Andy Meadows, shared a vision that’s reshaping how brands connect with their consumers: combining connected packaging and GS1 Digital Links to give consumers immediate access to verified information, enabling brands to build trust with consumers in an increasingly cluttered digital world.