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In today's digital-first world, brands need to keep up with consumer expectations, and that means offering more than just great products—they need to deliver seamless, personalized experiences at every touchpoint. Enter BL.INK, the platform that goes beyond simple link shortening.

Google has announced the deprecation of Firebase Dynamic Links (FDL), with a complete shutdown scheduled for August 25, 2025. For enterprises that rely on deep linking for seamless user experiences, marketing attribution, and cross-platform engagement, finding a secure and scalable alternative is critical. This blog explores why large enterprises should migrate away from FDL now and why BL.INK is the best alternative.

As the 2027 deadline for GS1 Digital Link compliance approaches, industries from consumer electronics to food production and FMCG are facing a pivotal moment. The evolution of traditional barcodes into connected packaging using 2D barcodes like QR codes is revolutionizing product labeling and consumer engagement. But are you ready to leverage this technology to its full potential?