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Read our Recent Blog Posts

Google's URL Shortener is Shutting Down: What You Need to Know

Google's URL Shortener is Shutting Down: What You Need to Know

Back in 2018, Google said goo.gl short links would be going away. Now they have set a date.

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Webinar: The (Data) Secret Behind Room & Board's Exceptional Customer Experience

Webinar: The (Data) Secret Behind Room & Board's Exceptional Customer Experience

In today's competitive market, understanding the impact of each marketing program on company revenue is crucial. Room & Board, a renowned modern furniture retailer, faced this very challenge. They needed a solution to capture standardized data across multiple platforms and transform it into actionable insights. The goal was to dissect customer engagement, from catalog pages to specific areas of a store, and determine which interactions led to purchases. Enter BL.INK and ObservePoint.

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SMS/Messaging Campaigns That Click: Your Ultimate Guide to Boosting Engagement

SMS/Messaging Campaigns That Click: Your Ultimate Guide to Boosting Engagement

In the fast-paced world of marketing, effective messaging campaigns are crucial for engaging your audience and driving results. Whether you're using SMS, WhatsApp, or any other messaging platform, it's essential to ensure your messages stand out and resonate with your recipients. That's why we're excited to introduce our ebook, "Delivering Messaging Campaigns that Click," designed to help you master the art of messaging.

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