Scale your SMS programs with BL.INK links
In SMS messaging programs, immediacy and clarity of communication count. BL.INK puts your brand in the palm of your customer's hand.
1:1 and 1:many SMS programs scale easily with BL.INK
SMS provides an unparalleled direct-to-customer channel that stands out in the crowded digital landscape. BL.INK’s short links enhance every SMS message. From operational alerts to customer service updates, BL.INK ensures your messages are not only seen but also acted upon, driving engagement and trust across all customer interactions.
Totally Editable Links
With BL.INK Enterprise, every aspect of your link is editable, so you can change your destination URL in minutes without pausing the campaign, changing the link, or losing data.
Personalized Campaigns
Deploy one-to-one messaging with unique links for each recipient, maximizing relevance and response rates. SMS messages get up to 90% click-throughs, something email could never touch.
Scalability for Any Industry
Whether you’re in healthcare, aviation, retail, or any other sector, BL.INK’s platform scales to meet your SMS messaging needs. Send alerts, reminders, links to tracking information, and more. Read more about using BL.INK for SMS programs.
Integrates with Everything
BL.INK short links integrate easily with Twilio, Salesforce, Salesforce Marketing Cloud, and other SMS providers to deliver personalization—all via our open API. Read more about integrations.
Real-time Tracking & Analytics
With BL.INK, you'll know the minute people start clicking on links. Gain insights into how recipients interact with your messages, enabling real-time continuous improvement of your communication strategies. Measure attribution with Adobe Analytics, Google Analytics, and more.
Branded Links Build Trust, Security
Maintain brand consistency and trust, even in operational communications, with customizable short links that reinforce your brand identity. Branded links delivered via SMS are more likely to be opened because recipients trust your brand, especially in light of recent cybersecurity breaches. Read more about security.
Why should I use short links for SMS/messaging programs?
- Write more compelling messages while saving space with a short link.
- Text messages get up to 90% click-through rates, outperforming email. Read more here.
- Long URLs risk being flagged by telecom providers.
- Gather proper attribution data using UTMs while saving valuable character space.
- Ensure brand consistency across all customer touchpoints.
- BL.INK links integrate with Twilio, Salesforce, Salesforce Marketing Cloud, and other tools for optimal scale.
How do BL.INK clients use SMS messaging?
- Travel and hospitality: Real-time updates on flight status, hotel confirmation, and more.
- Healthcare: Secure, trusted texts for appointment confirmations, prescription refill reminders, and links to patient portals.
- E-commerce: Order processing, shipping, and delivery updates enhance transparency and trust throughout the buying process.
- Utility and services: Quickly communicate about service disruptions and payment information to reduce frustration and call center volumes.
Read branded URL success stories
BL.INK customers have amazing stories. We are honored to share some of their successes here.
Trusted By Thousands
Our customers create hundreds of millions of links - and every one is important. You will find BL.INK links on grocery shelves, mobile devices, table tops, ad platforms, mailers, social networks, and messaging platforms around the world. No matter your audience, BL.INK connects. Read more reviews here.
"Dynamic links generation is my favourite feature. You can easily create one link and depending on information collected from the user, time, device used, language... You can redirect him to a different location depending on your needs. Bl.ink also keep some parameters you could need in the url."
Read full review on G2
Eric B.
International Business Development
Monica M.
"We are in a highly regulated industry, and finding a service that was able to meet or exceed our InfoSec security questions *as well as* provides easy-to-use features seemed like it was going to be a bit of a lost cause, but Bl.ink is a bit of a unicorn!" Read full review on G2
Brian G.
BL.INK “..integrated into our Spredfast social efforts seamlessly, giving us branded links and enhanced tracking at a great value. They are also consistently reliable with high quality product and customer service. It is the solution we needed.”
Scott Carrington
Digital Marketing, Patagonia
"BL.INK helps us to brand all our short URLs across different channels. It helps track content performance and engagement across different channels for different content types. Helps Track, Manage and Modify a wide range of links that could easily become a complex task for enterprise customers in no time." Read full review on G2
Vijay S.
Digital Marketing Manager
Company size: Enterprise (> 1000 emp.)
"We are able to track our web traffic that is directly attributed to social media campaigns. This was a gap for us in the past so this has been a huge help in proving our team’s impact. We also have integrated Blink into our Adobe Analytics so we can track even further data." Read full review on G2
Gabby M.
Social Media Manager
Company size: Enterprise (> 1000 emp.)
"Using BL.INK, we can easily create branded website links, that over time, help build trust in the quality and value of the content we share. Advanced features like dynamic links and promo badges are useful. I especially appreciate that BL.INK is very client focused, and the team eagerly listens to our business needs and offers innovative solutions." Read full review on G2
Joe C.
Director, Digital Content Strategy, UnitedHealthcare Brand Marketing
“From the start, they’ve been nothing but helpful and accommodating. No problem was too big or small, with a constant friendly and warm response to all the queries we have had throughout implementation. Great service and a real contender to the other services out there.”
Tom Reid
Software Integration Analyst, Yorkshire Water
"Any company needs to manage the links in their domains. There are countless URL shortening tools today; however, not many tools have the required level of flexibility like the right tracking parameters, attribution, and campaign insights. Thanks to BL.INK, I can direct leads to the right place at the right time (by day, date, time, geography, device, and language). A must-have tool for any company looking to increase reach and engagement." Read full review on G2
Hobin K.
Marketing Manager
"Blink is super helpful for any time I need a link shortened. It's also great it keeps a record of all my links & can set up tracking for campaigns, which makes it super easy to track many different campaigns at once!" Read full review on G2
Rory B.
CyberSecuritiesUK
“.. allows us to easily measure the conversions for links distributed via our social platforms.”
Kenton Olson
Director of Digital & Emerging Media, Seattle Seahawks & Sounders FC
BL.INK enables our team to..."include a link in promotional materials that we can change once the link is created. Additionally, when we have a problem with a hyperlink, we can change the redirect without having to re-distribute the link to clients, customers, or employees." Read full review on G2
Neil T.
Marketing Manager
“They’ve allowed our organization to better track and analyze engagement on social media. The team has been accessible, responsive and more than accommodating for special requests, feedback and support.”
Lauren Fox
Social Media Manager, Academy of Nutrition and Dietetics