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1:1 and 1:many SMS programs scale easily with BL.INK

SMS provides an unparalleled direct-to-customer channel that stands out in the crowded digital landscape. BL.INK’s short links enhance every SMS message. From operational alerts to customer service updates, BL.INK ensures your messages are not only seen but also acted upon, driving engagement and trust across all customer interactions.

Flexibility
Totally Editable Links

With BL.INK Enterprise, every aspect of your link is editable, so you can change your destination URL in minutes without pausing the campaign, changing the link, or losing data. 

Single Sign-On
Personalized Campaigns

Deploy one-to-one messaging with unique links for each recipient, maximizing relevance and response rates. SMS messages get up to 90% click-throughs, something email could never touch.

SMS programs work for any industry
Scalability for Any Industry

Whether you’re in healthcare, aviation, retail, or any other sector, BL.INK’s platform scales to meet your SMS messaging needs. Send alerts, reminders, links to tracking information, and more. Read more about using BL.INK for SMS programs. 

Short URLs work with Twilio, Adobe Analytics
Integrates with Everything

BL.INK short links integrate easily with Twilio, Salesforce, Salesforce Marketing Cloud, and other SMS providers to deliver personalization—all via our open API. Read more about integrations. 

Perfect attribution from SMS campaigns
Real-time Tracking & Analytics

With BL.INK, you'll know the minute people start clicking on links. Gain insights into how recipients interact with your messages, enabling real-time continuous improvement of your communication strategies. Measure attribution with Adobe Analytics, Google Analytics, and more. 

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Branded Links Build Trust, Security

Maintain brand consistency and trust, even in operational communications, with customizable short links that reinforce your brand identity. Branded links delivered via SMS are more likely to be opened because recipients trust your brand, especially in light of recent cybersecurity breaches. Read more about security.

Why should I use short links for SMS/messaging programs?

 
SMS messages get higher open rates


  • Write more compelling messages while saving space with a short link.

  • Text messages get up to 90% click-through rates, outperforming email.

  • Long URLs risk being flagged by telecom providers.

  • Gather proper attribution data using UTMs while saving valuable character space.

  • Ensure brand consistency across all customer touchpoints.

  • BL.INK links integrate with Twilio, Salesforce, Salesforce Marketing Cloud, and other tools for optimal scale.


How do BL.INK clients use SMS messaging? 

 
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  • Travel and hospitality: Real-time updates on flight status, hotel confirmation, and more.

  • Healthcare: Secure, trusted texts for appointment confirmations, prescription refill reminders, and links to patient portals.

  • E-commerce: Order processing, shipping, and delivery updates enhance transparency and trust throughout the buying process.

  • Utility and services: Quickly communicate about service disruptions and payment information to reduce frustration and call center volumes.