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BL.INK Becomes a GS1 US Solution Partner to help build GS1 Digital Links

BL.INK Becomes a GS1 US Solution Partner to help build GS1 Digital Links

BL.INK Joins Network of Companies Certified to Help Businesses Implement GS1 Standards

Austin, TX, April 10, 2024 – BL.INK has become an Executive member of the GS1 US Solution Partner Program, a designation signifying a commitment to delivering services and solutions that enable quick, efficient and accurate GS1 Standards implementation.  As a GS1 US Solution Partner, BL.INK plans to help the industry transition UPCs to 2D barcodes/QR codes in the United States in preparation for GS1 Sunrise 2027.

GS1 US® is an information standards organization that brings industry communities together to improve supply-chain business processes through the adoption and implementation of GS1 Standards. The GS1 System of Standards, the most widely used information standards in the world, uniquely identifies products, services, assets and locations worldwide to support supply chain visibility and efficiency. The GS1 US Solution Partner Program facilitates the implementation of GS1 Standards by connecting users with solution providers such as BL.INK that have proven standards expertise. 

Founded in 2008, BL.INK’s link management solution creates a global platform for brands to create and manage durable short URLs and QR codes. BL.INK’s platform enables companies to capture and measure customer engagement everywhere it happens, from QR codes on packaging and signage to branded short links used in one-to-one customer communications, social media, and more. BL.INK’s platform enables global brands to consistently create links that deliver perfectly-structured, uniform data to power in-depth reporting. And BL.INK links are always editable; when the destination for a QR code changes, the destination may be updated without editing the actual QR code, providing dynamic outcomes to printed media.

“After more than a decade working with global brands and retailers, we’re thrilled to become a GS1 US Solution Partner,” said Andy Meadows, Managing Director, BL.INK. “We look forward to working with other partners and customers to help ease the transition from UPCs to 2D barcodes. This exciting initiative opens up new opportunities for brands to connect with consumers. As a GS1 US Solution Partner, we’ll help brands implement GS1 Standards by providing in-depth knowledge, expert resources and invaluable tools to help them gain supply chain visibility, improve customer engagement, and maximize efficiencies.” 

For more information on the GS1 US Solution Partner program, please visit

About BL.INK

BL.INK connects the world through managed, monitored, and measured branded links and QR codes enabling marketers and technologists to connect with their audience via advanced routing technology. Since 2008, BL.INK has powered link management for some of the world’s largest brands as a critical infrastructure component. BL.INK’s platform enables brands to capture unlimited data for every touchpoint along the customer journey, increasing brand trust and engagement, and creating perfectly structured data for optimal reporting. Links are better with BL.INK.

Connect with BL.INK to discuss getting prepared for GS1 Digital Links today. 

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