Connected Packaging, Digital Product Passports, and Actionable Marketing Data.

Fastest Path to GS1 Digital Link and Digital Product Passports

2D barcodes create a whole new engagement channel, directly from your product to deliver promotions, safety and recalls, and supply chain communications, 

With BL.INK, you'll gain easy, validated, perfectly-structured links for GS1 Digital Link with QR codes that last decades. You'll create no-code mobile microsites that are dynamically created upon each consumer scan. 

Get ahead of other brands with the fastest, scalable solution for GS1 Digital Link compliance.

Reliable Experiences Everywhere Your Customers Engage

Because every BL.INK link is editable, confidently add QR codes that last to signs, direct mail, and catalogs. Change the destination any time, without changing the printed code.

No matter where or how campaigns are created, easily create consistent UTMs to track every single engagement.

Automate link creation and campaign measurement using your existing tools via APIs.

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Mobile product microsites at scale
BL.INK CXP

When QR codes (GS1 Digital Links) replace UPC barcodes in 2027, brands have a huge opportunity to engage directly with consumers as they buy and use their products. BL.INK CXP is a no-code, data-integrated digital passport that delivers real-time digital twin product information via a mobile microsite for each individual product. All at massive scale.

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BL.INK Enterprise

BL.INK Enterprise offers unlimited possibilities for short links and QR codesDynamic links that deliver personalized experiences and endless data. Easy collaboration. E-Links so anyone can create branded links. Customizable templates to standardize data across your business. ISO 27001 and SOC2 Type 2 accredited, HIPAA compliant, data residency options, and more.  

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BL.INK Core

BL.INK's self-service shortened link management and QR code generation solution makes it easy for organizations to streamline work and standardize reporting. Built for business, BL.INK Core lets your team get started quickly and is easy to use. Great for mid-sized organizations as a starting point. When you're ready to scale, easily migrate to BL.INK Enterprise. 

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BL.INK in Action

Scaling Digital Transformation in Food Production Packaging

In the fast-evolving food industry, embracing a robust digital transformation strategy is essential. Amidst challenges like change management, budget constraints, and internal resistance, companies must address mounting risks and costs associated with product recalls, emphasizing the need for reliable traceability systems. Here, BL.INK’s GS1 Digital Link solution offers a sophisticated way to enhance operational efficiency and regulatory adherence through connected packaging.

How Smart Packaging Enhances Sustainability and Consumer Engagement

As we look towards the future of the food industry, it's clear that the need for smarter, more sustainable packaging solutions is more pressing than ever before. With food safety standards tightening and consumer demands evolving, companies are being urged to adopt innovative packaging technologies that not only meet these expectations but also enhance the overall consumer experience.

Enhancing Food Safety with GS1 Digital Link: Real-Time Compliance and Traceability

In large-scale food production, keeping up with global safety standards isn’t just beneficial; it's essential. The increase in food safety incidents across the globe has pressed companies to escalate traceability and streamline production processes meticulously. Here, BL.INK’s GS1 Digital Link solution can play a role in how food safety compliance is managed proactively. Integrating this technology not only transforms operational compliance but also boosts consumer engagement, setting a new standard in the industry.