Standardize data across all channels, regions, and teams
Building links with BL.INK creates perfectly categorized and uniform data that acts as the standard data structure across the business.
Align your organization around reliable, structured data
The unlimited data captured with BL.INK Enterprise can inform everything from marketing attribution to supply chain measurement. Here are some of the benefits unlocked with consistent data that can be associated with any product via a QR code.
Product Performance Across Markets
Analyze sales data across different regions and channels to identify high-performing products and markets, as well as under-performers.
Inventory Levels and Turnover
Monitor inventory levels across different stages of the supply chain to ensure they align with current and forecasted demand.
Sustainability Metrics
Capture, share, and analyze data related to carbon footprint, waste reduction, and sustainable sourcing practices. This includes evaluating the environmental impact of the supply chain and identifying opportunities for improvement.
Cross-channel Marketing Performance
Consistent data makes it easy to make apples-to-apples comparisons on engagement rates across different channels.
Supplier Performance Metrics
Assess supplier reliability, quality, lead times, and compliance with sustainability standards. This includes analyzing data on delivery times, defect rates, and responsiveness to identify strong performers and areas for improvement.
Marketing ROI and Attribution
Evaluate the effectiveness of every marketing campaign and tactic to reliably measure conversion rates, cost per acquisition, and overall return on marketing investment.
How does uniform, structured data help my organization?
- When QR codes create data attached to every product, capturing every detail in a perfectly-structured way helps organizations trust the data because everyone can use it.
- When data is uniformly captured across the business, it’s easy to integrate into existing business intelligence (BI) tools, marketing reporting, inventory management tools, and ERPs.
- Marketing and support teams can organize and classify documentation and campaigns that align with specific products, all connected via the QR code and its associated short URL.
Data that aligns across your company improves efficiency and trust
- Because BL.INK is easy to use, data is easily captured consistently as part of workflows. More data is captured, and its structure makes it more usable for analysis and insights that lead to better decision-making.
- Increase productivity by reducing manual processes and disparate data across the business, standardizing in BL.INK's intuitive platform that creates data for many uses.
- Integrate with existing tools and workflows via our open API. BL.INK can work with tools across the enterprise, including Adobe Analytics, Observepoint, Salesforce, SAP, Oracle, Netsuite, and other enterprise systems, to name a few.
Read branded URL success stories
BL.INK customers have amazing stories. We are honored to share some of their successes here.
Trusted By Thousands
Our customers create hundreds of millions of links - and every one is important. You will find BL.INK links on grocery shelves, mobile devices, table tops, ad platforms, mailers, social networks, and messaging platforms around the world. No matter your audience, BL.INK connects. Read more reviews here.
"Dynamic links generation is my favourite feature. You can easily create one link and depending on information collected from the user, time, device used, language... You can redirect him to a different location depending on your needs. Bl.ink also keep some parameters you could need in the url." Read full review on G2
Eric B.
International Business Development
Monica M.
"We are in a highly regulated industry, and finding a service that was able to meet or exceed our InfoSec security questions *as well as* provides easy-to-use features seemed like it was going to be a bit of a lost cause, but Bl.ink is a bit of a unicorn!" Read full review on G2
Brian G.
BL.INK “..integrated into our Spredfast social efforts seamlessly, giving us branded links and enhanced tracking at a great value. They are also consistently reliable with high quality product and customer service. It is the solution we needed.”
Scott Carrington
Digital Marketing, Patagonia
"BL.INK helps us to brand all our short URLs across different channels. It helps track content performance and engagement across different channels for different content types. Helps Track, Manage and Modify a wide range of links that could easily become a complex task for enterprise customers in no time." Read full review on G2
Vijay S.
Digital Marketing Manager
Company size: Enterprise (> 1000 emp.)
"We are able to track our web traffic that is directly attributed to social media campaigns. This was a gap for us in the past so this has been a huge help in proving our team’s impact. We also have integrated Blink into our Adobe Analytics so we can track even further data." Read full review on G2
Gabby M.
Social Media Manager
Company size: Enterprise (> 1000 emp.)
"Using BL.INK, we can easily create branded website links, that over time, help build trust in the quality and value of the content we share. Advanced features like dynamic links and promo badges are useful. I especially appreciate that BL.INK is very client focused, and the team eagerly listens to our business needs and offers innovative solutions." Read full review on G2
Joe C.
Director, Digital Content Strategy, UnitedHealthcare Brand Marketing
“From the start, they’ve been nothing but helpful and accommodating. No problem was too big or small, with a constant friendly and warm response to all the queries we have had throughout implementation. Great service and a real contender to the other services out there.”
Tom Reid
Software Integration Analyst, Yorkshire Water
"Any company needs to manage the links in their domains. There are countless URL shortening tools today; however, not many tools have the required level of flexibility like the right tracking parameters, attribution, and campaign insights. Thanks to BL.INK, I can direct leads to the right place at the right time (by day, date, time, geography, device, and language). A must-have tool for any company looking to increase reach and engagement." Read full review on G2
Hobin K.
Marketing Manager
"Blink is super helpful for any time I need a link shortened. It's also great it keeps a record of all my links & can set up tracking for campaigns, which makes it super easy to track many different campaigns at once!" Read full review on G2
Rory B.
CyberSecuritiesUK
“.. allows us to easily measure the conversions for links distributed via our social platforms.”
Kenton Olson
Director of Digital & Emerging Media, Seattle Seahawks & Sounders FC
BL.INK enables our team to..."include a link in promotional materials that we can change once the link is created. Additionally, when we have a problem with a hyperlink, we can change the redirect without having to re-distribute the link to clients, customers, or employees." Read full review on G2
Neil T.
Marketing Manager
“They’ve allowed our organization to better track and analyze engagement on social media. The team has been accessible, responsive and more than accommodating for special requests, feedback and support.”
Lauren Fox
Social Media Manager, Academy of Nutrition and Dietetics