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Align your organization around reliable, structured data
The unlimited data captured with BL.INK Enterprise can inform everything from marketing attribution to supply chain measurement. Here are some of the benefits unlocked with consistent data that can be associated with any product via a QR code.
Product Performance Across Markets
Analyze sales data across different regions and channels to identify high-performing products and markets, as well as under-performers.
Inventory Levels and Turnover
Monitor inventory levels across different stages of the supply chain to ensure they align with current and forecasted demand.
Sustainability Metrics
Capture, share, and analyze data related to carbon footprint, waste reduction, and sustainable sourcing practices. This includes evaluating the environmental impact of the supply chain and identifying opportunities for improvement.
Cross-channel Marketing Performance
Consistent data makes it easy to make apples-to-apples comparisons on engagement rates across different channels.
Supplier Performance Metrics
Assess supplier reliability, quality, lead times, and compliance with sustainability standards. This includes analyzing data on delivery times, defect rates, and responsiveness to identify strong performers and areas for improvement.
Marketing ROI and Attribution
Evaluate the effectiveness of every marketing campaign and tactic to reliably measure conversion rates, cost per acquisition, and overall return on marketing investment.
How does uniform, structured data help my organization?
- When QR codes create data attached to every product, capturing every detail in a perfectly-structured way helps organizations trust the data because everyone can use it.
- When data is uniformly captured across the business, it’s easy to integrate into existing business intelligence (BI) tools, marketing reporting, inventory management tools, and ERPs.
- Marketing and support teams can organize and classify documentation and campaigns that align with specific products, all connected via the QR code and its associated short URL.
Data that aligns across your company improves efficiency and trust
- Because BL.INK is easy to use, data is easily captured consistently as part of workflows. More data is captured, and its structure makes it more usable for analysis and insights that lead to better decision-making.
- Increase productivity by reducing manual processes and disparate data across the business, standardizing in BL.INK's intuitive platform that creates data for many uses.
- Integrate with existing tools and workflows via our open API. BL.INK can work with tools across the enterprise, including Adobe Analytics, Observepoint, Salesforce, SAP, Oracle, Netsuite, and other enterprise systems, to name a few.
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