Rules-based Link Routing

Customize the destination page based on user's location, language, and more

Rules-based link routing lets you deliver the exactly right message, every time. Create rules that deliver a destination page based on who scans your QR code. Rules-based link routing is available with BL.INK Enterprise.

Different landing pages based on who's scanning

Today your products give you a huge opportunity to connect directly with your buyers and users—while they have your product right in their hand!

You set the rules to deliver perfect experiences, based on the user's language, location, product—anything you can think of.

BL.INK links are infinitely editable

No longer selling Nesquik in Denmark? Special promotion for coffee drinkers in Colorado? Did the drinking age change in Wyoming, so you need to change your age restrictions on your beer site? Sweepstakes end in England?

BL.INK links enable you to change your destination links anytime without pausing your campaign or losing data.

Capture data on every experience, every user

Data about every scan and click appears in your BL.INK platform in real time, 24/7. Enable consumers to opt in to messaging, enter to win, and more. Know exactly when—and where—your product hits the market as you see the data flow in.

“What's the legal drinking age in Marfa?”

An alcoholic beverage client uses QR codes on their products to share information with their consumers, but they want to limit access to people who are old enough to legally use their products. They ship their products nationwide across the U.S., and every state has different restrictions. With BL.INK, it's no problem; they created an experience for each scan that differs based on the state the scan takes place.

Easily set up rules and edit on a dime

BL.INK Enterprise's interface enables you to create templates, then easily create variants of links to only change the specifications you need. This saves your team hours of tedious link building and associating destination pages. It's all managed within the BL.INK platform, all in one place. This function saves you hours of time and reduces the risk of errors.

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Deliver customized information to consumers

Running a special promotion in four states, but sell in all 50? With BL.INK Enterprise, you can point your short URL to a state-specific destination link. When your product is scanned in that state, the user sees the promotion.

Product recall for products manufactured in the Chicago plant? If you capture this data in BL.INK, customers can find out if they're impacted in a quick scan.

Close-up of link building in Enterprise 2024

Edit your destination links at any time for any reason

Imagine any of these scenarios: Real-time click data reveals that conversions are below target. A promotional offer expires. You put a QR code on a dishwasher that must last forever. The beauty of using BL.INK? At any time, you can change the destination link your short link points to, without pausing your campaign, pointing to a broken link, or losing any data. Even better? It takes just minutes, because all your links live in BL.INK.