Feature for feature, BL.INK exceeds expectations for business

For marketing, data analytics, and packaging teams, BL.INK goes beyond short links to standardize, track, and share almost any kind of data. 
BL.INK vs. Bitly or Rebrandly

BL.INK offers more data, better customization, and total flexibility

unlimited structured data capture
GS1 link example-1-1BL.INK was uniquely built for business from the start. BL.INK Enterprise offers templates to capture and manage any type of data from every QR code scan or short URL visit.

  • Create QR codes using the data parameters most important to you, including campaign information, click-through, and structured data that will help you properly attribute scans and clicks to revenue.

  • Standard URL builder templates available. BL.INK Enterprise offers customizable templates, so every user creates perfectly-structured URLs

  • Ideal for GS1 and connected packaging initiatives. 

  • BL.INK integrates with many analytics tools including Adobe Analytics and Google Analytics. 

  • The BL.INK team is truly different. When you work with folks at BL.INK, you'll meet friendly people who really listen and are here to help. Whether it's help logging in or custom development to meet your specific use case, you won't meet happier team members. Working with clients is always the best part of our day. 
BL.INK vs. free tools

BL.INK puts your brand in the spotlight, not ours

BL.INK outpaces free URL shorteners

custom-qr-codesSometimes you truly only need one or a few QR codes or short links, so a free option may work fine for you. 

But if you need to create hundreds of links or codes, need to track campaign data, and want to put your brand first, turn to BL.INK.

With BL.INK, every short URL features your brand. 

  • Improve click-through rates with branded links

  • Protect and extend your brand by standardizing link domains

  • Custom, branded QR codes available via BL.INK Enterprise

  • BL.INK offers domain registration services
BL.INK vs. build

It's cheaper and faster to use BL.INK than to build and maintain it yourself

BL.INK features evolve weekly
We hear from companies wanting to "build their own" tool. Here's why you should choose BL.INK instead of building. 

  • Building and growing link management solutions is what we do every single day. We do what we do best so you can do what you do best. 

  • We have been constantly iterating since 2008.

  • Our product is continually evolving, with new features introduced regularly.

  • You can deploy BL.INK today rather than waiting for your team to build a solution.

  • The total cost of ownership is far less with BL.INK.

  • BL.INK clients regularly migrate to BL.INK from their home-grown systems. 
BL.INK vs. the status quo

BL.INK saves you time, improves reporting, and scales with your needs.

BL.INK beats the status quo

If you use QR codes, you must use shortened URLs. Here's why: 

  • You can always edit the final destination of a BL.INK short link. When you use those for QR codes—instead of long URLs that may inadvertently expire or get removed—your QR code can always point to a relevant page, ensuring a consistent brand experience.

  • Save time and money by easily creating short links for multi-channel campaigns. And BL.INK Enterprise's broken link reports help ensure your ads never point to a 404 page.

  • BL.INK links provide real-time analytics and perfectly structured campaign data for complete attribution reporting. Every single marketer will create links the exact same way, so you'll never miss attribution data again.

  • When the next QR code or link management standards arrive, BL.INK will help you stay ahead of them. We're built to scale and grow along with your needs. 
Read what other users say

Read reviews and product comparisons from people like you

URL shortener and QR code comparisons

We've collected some product comparison articles and real customer reviews for you to read and consider. We don't win all the comparisons, and that's okay. What's most important is that you find the right partner for your specific needs. 

YOU ARE IN GOOD COMPANY.
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