How does BL.INK compare to the competition?
BL.INK was founded in 2008. From the beginning, BL.INK was created to meet the needs of complex business processes and big data. This has driven our innovation from the start.
Feature for feature, BL.INK exceeds expectations for business
For marketing, data analytics, and packaging teams, BL.INK goes beyond short links to standardize, track, and share almost any kind of data.
BL.INK offers more data, better customization, and total flexibility
- Create QR codes using the data parameters most important to you, including campaign information, click-through, and structured data that will help you properly attribute scans and clicks to revenue.
- Standard URL builder templates available. BL.INK Enterprise offers customizable templates, so every user creates perfectly-structured URLs
- Ideal for GS1 and connected packaging initiatives.
- BL.INK integrates with many analytics tools including Adobe Analytics and Google Analytics.
- The BL.INK team is truly different. When you work with folks at BL.INK, you'll meet friendly people who really listen and are here to help. Whether it's help logging in or custom development to meet your specific use case, you won't meet happier team members. Working with clients is always the best part of our day.
BL.INK puts your brand in the spotlight, not ours
Sometimes you truly only need one or a few QR codes or short links, so a free option may work fine for you.
But if you need to create hundreds of links or codes, need to track campaign data, and want to put your brand first, turn to BL.INK.
With BL.INK, every short URL features your brand.
- Improve click-through rates with branded links
- Protect and extend your brand by standardizing link domains
- Custom, branded QR codes available via BL.INK Enterprise
- BL.INK offers domain registration services
It's cheaper and faster to use BL.INK than to build and maintain it yourself
- Building and growing link management solutions is what we do every single day. We do what we do best so you can do what you do best.
- We have been constantly iterating since 2008.
- Our product is continually evolving, with new features introduced regularly.
- You can deploy BL.INK today rather than waiting for your team to build a solution.
- The total cost of ownership is far less with BL.INK.
- BL.INK clients regularly migrate to BL.INK from their home-grown systems.
BL.INK saves you time, improves reporting, and scales with your needs.
If you use QR codes, you must use shortened URLs. Here's why:
- You can always edit the final destination of a BL.INK short link. When you use those for QR codes—instead of long URLs that may inadvertently expire or get removed—your QR code can always point to a relevant page, ensuring a consistent brand experience.
- Save time and money by easily creating short links for multi-channel campaigns. And BL.INK Enterprise's broken link reports help ensure your ads never point to a 404 page.
- BL.INK links provide real-time analytics and perfectly structured campaign data for complete attribution reporting. Every single marketer will create links the exact same way, so you'll never miss attribution data again.
- When the next QR code or link management standards arrive, BL.INK will help you stay ahead of them. We're built to scale and grow along with your needs.
Read reviews and product comparisons from people like you
We've collected some product comparison articles and real customer reviews for you to read and consider. We don't win all the comparisons, and that's okay. What's most important is that you find the right partner for your specific needs.
Read branded URL success stories
BL.INK customers have amazing stories. We are honored to share some of their successes here.
Trusted By Thousands
Our customers create hundreds of millions of links - and every one is important. You will find BL.INK links on grocery shelves, mobile devices, table tops, ad platforms, mailers, social networks, and messaging platforms around the world. No matter your audience, BL.INK connects. Read more reviews here.
"Dynamic links generation is my favourite feature. You can easily create one link and depending on information collected from the user, time, device used, language... You can redirect him to a different location depending on your needs. Bl.ink also keep some parameters you could need in the url."
Read full review on G2
Eric B.
International Business Development
Monica M.
"We are in a highly regulated industry, and finding a service that was able to meet or exceed our InfoSec security questions *as well as* provides easy-to-use features seemed like it was going to be a bit of a lost cause, but Bl.ink is a bit of a unicorn!" Read full review on G2
Brian G.
BL.INK “..integrated into our Spredfast social efforts seamlessly, giving us branded links and enhanced tracking at a great value. They are also consistently reliable with high quality product and customer service. It is the solution we needed.”
Scott Carrington
Digital Marketing, Patagonia
"BL.INK helps us to brand all our short URLs across different channels. It helps track content performance and engagement across different channels for different content types. Helps Track, Manage and Modify a wide range of links that could easily become a complex task for enterprise customers in no time." Read full review on G2
Vijay S.
Digital Marketing Manager
Company size: Enterprise (> 1000 emp.)
"We are able to track our web traffic that is directly attributed to social media campaigns. This was a gap for us in the past so this has been a huge help in proving our team’s impact. We also have integrated Blink into our Adobe Analytics so we can track even further data." Read full review on G2
Gabby M.
Social Media Manager
Company size: Enterprise (> 1000 emp.)
"Using BL.INK, we can easily create branded website links, that over time, help build trust in the quality and value of the content we share. Advanced features like dynamic links and promo badges are useful. I especially appreciate that BL.INK is very client focused, and the team eagerly listens to our business needs and offers innovative solutions." Read full review on G2
Joe C.
Director, Digital Content Strategy, UnitedHealthcare Brand Marketing
“From the start, they’ve been nothing but helpful and accommodating. No problem was too big or small, with a constant friendly and warm response to all the queries we have had throughout implementation. Great service and a real contender to the other services out there.”
Tom Reid
Software Integration Analyst, Yorkshire Water
"Any company needs to manage the links in their domains. There are countless URL shortening tools today; however, not many tools have the required level of flexibility like the right tracking parameters, attribution, and campaign insights. Thanks to BL.INK, I can direct leads to the right place at the right time (by day, date, time, geography, device, and language). A must-have tool for any company looking to increase reach and engagement." Read full review on G2
Hobin K.
Marketing Manager
"Blink is super helpful for any time I need a link shortened. It's also great it keeps a record of all my links & can set up tracking for campaigns, which makes it super easy to track many different campaigns at once!" Read full review on G2
Rory B.
CyberSecuritiesUK
“.. allows us to easily measure the conversions for links distributed via our social platforms.”
Kenton Olson
Director of Digital & Emerging Media, Seattle Seahawks & Sounders FC
BL.INK enables our team to..."include a link in promotional materials that we can change once the link is created. Additionally, when we have a problem with a hyperlink, we can change the redirect without having to re-distribute the link to clients, customers, or employees." Read full review on G2
Neil T.
Marketing Manager
“They’ve allowed our organization to better track and analyze engagement on social media. The team has been accessible, responsive and more than accommodating for special requests, feedback and support.”
Lauren Fox
Social Media Manager, Academy of Nutrition and Dietetics
YOU ARE IN GOOD COMPANY.
Explore more of our customers here.