Listen to this blog Launches BL.INK: Branded URL Shortener

Enables SMB Customers to Create Branded Short Links that are Memorable, Meaningful, and Drive More Clicks

Austin and Denver – October 16, 2018 –, a leading domain name registrar, and BL.INK, a short link solution that uniquely leverages the power of real words, today announced the launch of BL.INK at BL.INK is an easy-to-use custom link shortener that enables people and businesses of all sizes to quickly create and use branded short links for digital promotions, social sharing, direct emails, advertising, and more. is the first registrar to offer BL.INK as a value-added service to its customers. BL.INK is the only link shortener solution available to registrars and resellers.


“We’re excited to introduce BL.INK to small business owners and marketers,” said Dave McBreen, vice president of “BL.INK is a terrific tool to help connect people and businesses to their prospects and customers. Because BL.INK short links are comprised of real words, users can convey both powerful marketing messages and brand impressions.”


When customers purchase BL.INK, they’re automatically registered for a BL.INK account. From there, the process of selecting a domain name and creating short links is simple. BL.INK short links include useful analytics so that users can understand their most important sources of traffic and which types of content drive the most engagement.


“Congratulations to, who have integrated BL.INK with speed and elegance into their overall offering,” said Andy Meadows, founder and general manager of BL.INK. “We believe BL.INK will stimulate more domain sales at and drive greater ‘stickiness’ with their customers, so we’re excited to collaborate with the team.”


In a survey conducted by Sapio Research, respondents overwhelmingly opted for branded short links using real words, over links containing long strings of characters and/or legacy short links. Reasons for preferring branded short links using real words included: more meaningful information, clarity of content, identification with the brand, trust, and greater simplicity. To learn more about this survey, click here.


About is a domain registrar that helps people and businesses get online and get noticed. We offer website hosting, email, website builders, SSL certificates, a branded URL shortener, and more, and we’ve got the most dedicated customer support team in the business. Learn more about at


About BL.INK

BL.INK is a leading link management platform, ideal for people and businesses of all sizes who want to connect more effectively with their target audiences. With BL.INK, our customers can create custom short links using real words to convey memorable, meaningful messages, and brand impressions. We founded BL.INK in 2008, because we believed that simplicity should also mean power, sophistication, and flexibility. We’re always adding new features to help our customers thrive in a quickly changing world. In 2017, we were acquired by Donuts Inc., the largest new top-level domain name registry in the world. Together, we’re passionate about fueling customers’ ingenuity, and we’ve got the track record, resources, and moxie to deliver.


Delivering Messaging Campaigns that Click 

In today’s market, standing out and being heard is on every marketer’s mind. BL.INK has compiled best practices across a number of customers to share the key elements of success that differentiate the best from the rest.