Vanity metrics such as likes and follower counts have long been a mainstay of social media platforms. They’ve enabled brands and influencers to visually gauge the success of their marketing efforts so they can capitalize on the posts and campaigns that draw the most engagement. Instagram has recently made waves across the social landscape by […]
It’s that time of year again. Pumpkin spice is everywhere and ugly Christmas sweaters are slowly sneaking onto the shelves. October has just begun, but one in every five consumers in the United States is already shopping for the holidays. If you’re thinking about creating campaigns for Black Friday, Christmas, and New Year — […]
The digital space is crowded. Consumers are becoming oblivious to online advertising — no matter how dynamic and creative. It’s for this reason that SMS (Short Message Service), also known as text message marketing, has unique advantages. As a marketer, it’s essential that you get the best possible returns on your ad spend for each […]
It’s one thing to shorten a URL. It’s another thing to create a branded short link that boosts your brand, increases the ROI of your content, and simplifies reporting. Here’s a list of 10 smart ways our customers use branded short URLs to boost their business. Most link shorteners create short links with their […]
When you wake up in the morning, what’s your first engagement with a brand? Maybe it’s the glimpse of the Apple logo on the back of your iPhone as you turn off your alarm, the Dove soap in your shower, or the roast description on your bag of Starbucks coffee beans. The average person […]
URL shortening platforms aren’t “one size fits all.” While some may be great for smaller businesses, they just don’t meet the needs of enterprise teams. While BL.INK can be used for all types of businesses, it was developed in 2008 specifically for enterprise clients, with their unique needs for security, service, and value in […]
Perhaps you’ve been using Google’s URL shortener and are struggling with their imminent demise. Perhaps you’re a Bitly user and tired / frustrated by the fact that your short links are promoting Bitly’s brand (not yours!). Whatever your reasons, perhaps it’s time for you to reconsider your short link options. Perhaps it’s time to […]
Go where the action is. It’s timeless marketing advice, and describes why so many brands use social media as their primary online presence. In fact, a growing number of brands recognize that social channels are just as important as the brand’s website. Since social channels are a foundation of brand presence, they’re a […]
It may seem counterintuitive to use more than one domain name for your brand, but using multiple domains can actually give you the flexibility to differentiate and stand out online with a more clear and consistent brand presence. With hundreds of domain extensions to choose from, as well as using BL.INK branded short […]
In a marketer’s world of click-throughs, open rates, conversion rates, and attribution, we have ever-evolving, sophisticated ways to track digital marketing performance. But what about offline marketing? How do you know how many people booked an appointment or visited your site after seeing your print ad, flyer, business card, or billboard? What about people […]