If you’ve ever tried to scan a QR code or click on a short link, only to have it lead to a dead-end page, then you know the frustration that can come with using them. QR codes are supposed to make life easier for your customers, but when they don’t work, they risk angering your […]
If you’re a marketer for an enterprise company, you already know how important it is to have a strong online presence. And if you’re looking for ways to improve your online presence, then you should definitely consider investing in an enterprise link management platform. A link management platform like BL.INK helps to organize and manage […]
At BL.INK, we believe that every organization should use short links. The use cases across different organizations are often unique, but we try to lead by example. Today, we thought we’d share just a few of the ways we utilize branded short links in our day-to-day operations. One of the ways we regularly use short […]
Vanity metrics such as likes and follower counts have long been a mainstay of social media platforms. They’ve enabled brands and influencers to visually gauge the success of their marketing efforts so they can capitalize on the posts and campaigns that draw the most engagement. Instagram has recently made waves across the social landscape by […]
It’s that time of year again. Pumpkin spice is everywhere and ugly Christmas sweaters are slowly sneaking onto the shelves. October has just begun, but one in every five consumers in the United States is already shopping for the holidays. If you’re thinking about creating campaigns for Black Friday, Christmas, and New Year — […]
The digital space is crowded. Consumers are becoming oblivious to online advertising — no matter how dynamic and creative. It’s for this reason that SMS (Short Message Service), also known as text message marketing, has unique advantages. As a marketer, it’s essential that you get the best possible returns on your ad spend for each […]
It’s one thing to shorten a URL. It’s another thing to create a branded short link that boosts your brand, increases the ROI of your content, and simplifies reporting. Here’s a list of 10 smart ways our customers use branded short URLs to boost their business. Most link shorteners create short links with their […]
When you wake up in the morning, what’s your first engagement with a brand? Maybe it’s the glimpse of the Apple logo on the back of your iPhone as you turn off your alarm, the Dove soap in your shower, or the roast description on your bag of Starbucks coffee beans. The average person […]
URL shortening platforms aren’t “one size fits all.” While some may be great for smaller businesses, they just don’t meet the needs of enterprise teams. While BL.INK can be used for all types of businesses, it was developed in 2008 specifically for enterprise clients, with their unique needs for security, service, and value in […]
Perhaps you’ve been using Google’s URL shortener and are struggling with their imminent demise. Perhaps you’re a Bitly user and tired / frustrated by the fact that your short links are promoting Bitly’s brand (not yours!). Whatever your reasons, perhaps it’s time for you to reconsider your short link options. Perhaps it’s time to […]
