How to boost your email marketing ROI with branded short links

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How to boost your email marketing ROI with branded short links

Are you looking to get a better ROI from your email marketing efforts? Branded short links can help you do it!

By taking the core concepts of traditional URLs and shortening them, branded short links are an integral tool for marketers. Not only can they make emailed content appear much cleaner and more professional, but they can also provide important data insights that will help boost engagement and conversions.

In this blog post we'll look at what branded short links are, how you can use them in your email campaigns, and why they're essential for success in today's crowded online marketplace.

What are branded short links and why they are important for email marketing?

Have you ever received an email with an excessively long link that seems to go on forever? It can be a headache for the sender and intimidating to the receiver. This is where branded short links come in handy for email marketing.

Branded short links are essentially shorter versions of longer URLs that are customized with your brand name, packed with all the same tracking information. Simply add a domain to your BLINK account and point the DNS to BLINK to create branded, trackable, short links.

Using branded short links makes emails look professional, clean, and easy to read, which is essential for successful email marketing. Additionally, by including your brand name in the link, it increases brand recognition and helps establish trust with your audience. Overall, incorporating branded short links into your email marketing strategy is a simple yet effective way to improve engagement and conversions.

How to create branded short links for your emails

Creating branded short links can be a clever way to share content while boosting your brand identity. Not only do they look cleaner and more professional, but they also help increase your click-through rates.

A link management platform like BLINK can help you create custom short links that reflect your brand’s name and personality. BLINK not only makes the process simple and user-friendly, but we also offer tracking data that will help you gauge the success of your campaigns. Create the perfect link in just a few clicks.

Start with choosing the perfect domain - one that truly showcases your brand. BLINK allows you to add a domain you already own or purchase new domains directly within the BLINK account. When you purchase a domain through BLINK, all of the DNS settings are handled on our end -- allowing you to skip ahead to creating your custom short links.

Once the domain has been configured, it’s time to create a branded short link. With BLINK, you can easily customize each link. Customize the link's keyword (hash or slug), set your redirect type, add your tracking parameters, and more. Once you've saved your new link, you're ready to share it.

You can also measure engagement for each link using our powerful tracking dashboard or connecting BLINK to your existing analytics platform. Analyzing how users interact with your links is an important part of successful email marketing, and BLINK gives you actionable insights into how your campaigns are performing.

Benefits of using branded short links in email campaigns

In a world where we are bombarded with information 24/7, it's important to make every second count. That's why branded short links are a game-changer for your email campaigns.

Not only do they save precious character space in your emails, but they also increase trust and brand recognition among your audience. By ditching those generic links, you're telling your readers that you take your brand seriously and that you want them to as well.

With BLINK, you can also update the destination for links created with your custom domain. So let's say the destination has changed. Instead of sending out a correction email with the updated link, simply log in to BLINK, update the destination, and save! Your audience will immediately be redirected to the new destination with each subsequent click.

Plus, by using a branded short link service link BLINK, you can track clicks and performance of your email campaigns more effectively. So, whether you're launching a new product or sending out a weekly newsletter, consider using branded short links to make the most of your email campaigns.

Tips on optimizing your short links to maximize ROI

BLINK makes optimizing short links easy. By utilizing short URLs, you can increase engagement and drive more traffic to your content.

A key tip is to use descriptive words in your shortened links to give readers an idea of what to expect before clicking. Links using real words have proved to be more clickable.

Another helpful strategy is to track and analyze the performance of your short links, so you can see what works and what doesn't. The best link management platforms offer native analytics and tracking, and can even connect to your existing analytics platforms to help you get data-rich, actionable insights into your campaign performance.

Measuring success with branded short links

When it comes to measuring the success of your branded short links, there are a few best practices you should follow to ensure you're getting the most accurate and impactful results.

Firstly, make sure you set clear and specific goals for what you want to achieve with your links. This could be anything from driving website traffic to increasing social media engagement.

Once you've established your goals, use a URL shortener like BLINK that provides detailed analytics, such as click-through rates, device information, and location. This data can help you track and analyze your link performance over time, which is critical for understanding what works and what doesn't.

BLINK also offers the ability to connect with your existing analytics platform to gain deeper insights into your engagement. Use the BLINK URLBuilder to pre-set your UTM parameters so that your marketing team is creating the perfect, trackable link every time.

It's important to regularly review and refine your strategy based on the insights you gain from your link data. With these best practices in mind, you can optimize your branded short links for maximum success and impact.

How to get the most out of email marketing with branded short links

Email marketing can be a powerful tool for businesses to connect with their audience and drive sales. But, with so many emails flooding people's inboxes every day, it can be difficult to make your message stand out. That's where branded short links come in!

By using a branded short link in your email campaigns, you can make your links more visually appealing and easier to remember for your audience. This can increase the likelihood of them clicking through to your website and converting into customers.

Additionally, branded short links provide valuable data for businesses to analyze the success of their email campaigns and make improvements for future efforts. By following these best practices, you can get the most out of email marketing with branded short links and take your business to new heights.

Branded short links can provide powerful and unique opportunities to maximize ROI on your email marketing campaigns. By creating customized and meaningful URLs that reflect your brand identity, your emails will stand out in a crowded inbox; optimizing the link structure of your branded short links will help to further boost the ROI of each campaign; and finally, by measure success diligently with click-through rates you’ll have all the metrics needed to continuously refine your approach.

Ultimately these practices lay the groundwork for an effective email strategy that leverages branded short links - regardless of how large or small your audience is.

Want to learn more about using short links in your email marketing campaigns? Let's link up.

Delivering Messaging Campaigns that Click 

In today’s market, standing out and being heard is on every marketer’s mind. BL.INK has compiled best practices across a number of customers to share the key elements of success that differentiate the best from the rest.