Collaboration in marketing campaigns, QR codes, & link management

Collaboration in marketing campaigns, QR codes, & link management

In enterprise organizations, it is critical for departments and brands to communicate and coordinate with each other effectively and efficiently. Utilizing a platform that allows you to create and manage short links and QR codes for marketing makes it easy to collaborate in marketing campaigns! BL.INK branded short links enable you to create short, trackable […]

Enterprise Link Management: Why every brand should have a link management platform

If you’re a marketer for an enterprise company, you already know how important it is to have a strong online presence. And if you’re looking for ways to improve your online presence, then you should definitely consider investing in an enterprise link management platform. A link management platform like BL.INK helps to organize and manage […]

5 Things to Consider in your Search for an Enterprise Link Management Platform

5 Things to Consider in your Search for an Enterprise Link Management Platform

Enterprise link management is more than just URL shortening – and in your search for an enterprise link management solution, there are several things to consider outside of branded short links. BL.INK has compiled a list of some more common and even some not-so-common considerations to help you land on the right link management platform […]

G2 Badges BL.INK

G2 Ranks BL.INK as Leader for Spring 2022

G2 Ranks BL.INK as Leader in the URL Shortener category for Spring of 2022. G2 is the world’s largest and most trusted software marketplace, helping more than 60 million people every year make smarter software decisions based on authentic peer reviews. BL.INK has partnered with G2 allowing our customers to publicly share their ratings and […]

What is Enterprise Link Management?

What is Enterprise Link Management?

Enterprise Link Management is more than just URL shortening — it allows users to collaborate efficiently, organize links, analyze data, monitor activity and campaigns, connect with other platforms, all while keeping their data secure. The BL.INK link management platform has evolved since 2008 by focusing on the features our customers need most. We know that […]

Enterprise Link Management - To Build or To Buy?

Enterprise Link Management: To Build or To Buy?

We regularly work with clients weighing the option of building a link management solution in-house or outsourcing the project to an established third party. The BL.INK platform was built to meet the many needs, different requirements, and evolving use cases of our variety of clients across many different markets and business models.    In several […]

Client Spotlight: United Healthcare

Client Spotlight: United Healthcare

The search for a flexible linking partner, offering link management, attribution tracking, private analytics, tag management, and more led United Healthcare to BL.INK   United Healthcare provides health benefits for over 27 million Americans through fully insured and self-funded medical plans.    It offers consumer-oriented benefit plans and services nationwide for large national employers, public […]

3 Unique Ways to Use Branded Short Links

In our last post in the BL.INK Basics series on Branded Short Links, we discussed the basics of short links, but now let’s take it a step further. We have a number of clients that use short links in unique ways — sometimes in ways that surprise us too! We wanted to share the wealth […]

Creating Branded, Personalized Short Links with Salesforce, AMPscript, and BL.INK

Salesforce is a cloud-based customer relationship management (CRM) platform. Salesforce’s infrastructure has grown rapidly since its inception, and with its growth comes more advanced tools to aid in micromarketing, data analysis, and personalization. One such tool is AMPscript.   According to Salesforce’s developer documentation, AMPscript is a scripting language that allows users to embed code […]

Client Spotlight: Coca-Cola

Clever packaging solutions that provide the best customer experience.   Coca-Cola is the world’s largest beverage company and has been a BL.INK client since 2009. Coca-Cola, operating in over 200 countries around the world, has to stay in compliance with local regulations while keeping production streamlined.   Coca-Cola came to BL.INK while researching compliance with […]