Enterprise Link Management - To Build or To Buy?

Enterprise Link Management: To Build or To Buy?

We regularly work with clients weighing the option of building a link management solution in-house or outsourcing the project to an established third party. The BL.INK platform was built to meet the many needs, different requirements, and evolving use cases of our variety of clients across many different markets and business models.    In several […]

Client Spotlight: United Healthcare

Client Spotlight: United Healthcare

The search for a flexible linking partner, offering link management, attribution tracking, private analytics, tag management, and more led United Healthcare to BL.INK   United Healthcare provides health benefits for over 27 million Americans through fully insured and self-funded medical plans.    It offers consumer-oriented benefit plans and services nationwide for large national employers, public […]

3 Unique Ways to Use Branded Short Links

In our last post in the BL.INK Basics series on Branded Short Links, we discussed the basics of short links, but now let’s take it a step further. We have a number of clients that use short links in unique ways — sometimes in ways that surprise us too! We wanted to share the wealth […]

Creating Branded, Personalized Short Links with Salesforce, AMPscript, and BL.INK

Salesforce is a cloud-based customer relationship management (CRM) platform. Salesforce’s infrastructure has grown rapidly since its inception, and with its growth comes more advanced tools to aid in micromarketing, data analysis, and personalization. One such tool is AMPscript.   According to Salesforce’s developer documentation, AMPscript is a scripting language that allows users to embed code […]

Client Spotlight: Coca-Cola

Clever packaging solutions that provide the best customer experience.   Coca-Cola is the world’s largest beverage company and has been a BL.INK client since 2009. Coca-Cola, operating in over 200 countries around the world, has to stay in compliance with local regulations while keeping production streamlined.   Coca-Cola came to BL.INK while researching compliance with […]

BL.INK Basics: URLBuilder. Ditch the spreadsheets and build consistent, trackable, and click-worthy links every time.

In this series, we’re going back to the basics to help you get a feel for what BL.INK’s all about. This series is intended to educate our current and potential clients on solutions we offer, features we’ve added, and to turn you into a link-shortening expert!   One of the biggest questions we have heard […]

BL.INK vs Bitly: Which URL Shortener is Right For You?

Not all URL shorteners are created equal. While they all do the basic job of shortening links, if you’re only sticking with the basics, you’re missing out on the opportunity to showcase your brand and increase click-throughs on your content.    Here are a few differences you’ll want to be aware of:   Research shows […]

When’s the Right Time to Upgrade?

Timing is everything, especially when it comes to upgrading your BL.INK plan. While upgrading too early could mean you’re paying for features and functionality you don’t need, waiting could be costing you even more in terms of valuable time and resources. To make your decision easier, we’ve created a range of plans that scale when […]

New: BL.INK Integration with Zoho Flow

  We’re pleased to announce a new integration with Zoho Flow! This integration connects BL.INK to hundreds of other apps you already use, including Asana, WordPress, Slack, Twitter, Basecamp, and Dropbox.  Set up workflow automations based on the triggers you specify, such as when a new domain is created in BL.INK or when a new […]

URL Shortening Best Practices

It’s one thing to shorten a URL. It’s another thing to create a branded short link that boosts your brand, increases the ROI of your content, and simplifies reporting.    Here’s a list of 10 smart ways our customers use branded short URLs to boost their business. Most link shorteners create short links with their […]