5 Things to Consider in your Search for an Enterprise Link Management Platform

5 Things to Consider in your Search for an Enterprise Link Management Platform

Enterprise link management is more than just URL shortening – and in your search for an enterprise link management solution, there are several things to consider outside of branded short links. BL.INK has compiled a list of some more common and even some not-so-common considerations to help you land on the right link management platform […]

G2 Badges BL.INK

G2 Ranks BL.INK as Leader for Spring 2022

G2 Ranks BL.INK as Leader in the URL Shortener category for Spring of 2022. G2 is the world’s largest and most trusted software marketplace, helping more than 60 million people every year make smarter software decisions based on authentic peer reviews. BL.INK has partnered with G2 allowing our customers to publicly share their ratings and […]

What is Enterprise Link Management?

What is Enterprise Link Management?

Enterprise Link Management is more than just URL shortening — it allows users to collaborate efficiently, organize links, analyze data, monitor activity and campaigns, connect with other platforms, all while keeping their data secure. The BL.INK link management platform has evolved since 2008 by focusing on the features our customers need most. We know that […]

Enterprise Link Management - To Build or To Buy?

Enterprise Link Management: To Build or To Buy?

We regularly work with clients weighing the option of building a link management solution in-house or outsourcing the project to an established third party. The BL.INK platform was built to meet the many needs, different requirements, and evolving use cases of our variety of clients across many different markets and business models.    In several […]

Client Spotlight: United Healthcare

Client Spotlight: United Healthcare

The search for a flexible linking partner, offering link management, attribution tracking, private analytics, tag management, and more led United Healthcare to BL.INK   United Healthcare provides health benefits for over 27 million Americans through fully insured and self-funded medical plans.    It offers consumer-oriented benefit plans and services nationwide for large national employers, public […]

3 Unique Ways to Use Branded Short Links

In our last post in the BL.INK Basics series on Branded Short Links, we discussed the basics of short links, but now let’s take it a step further. We have a number of clients that use short links in unique ways — sometimes in ways that surprise us too! We wanted to share the wealth […]

Creating Branded, Personalized Short Links with Salesforce, AMPscript, and BL.INK

Salesforce is a cloud-based customer relationship management (CRM) platform. Salesforce’s infrastructure has grown rapidly since its inception, and with its growth comes more advanced tools to aid in micromarketing, data analysis, and personalization. One such tool is AMPscript.   According to Salesforce’s developer documentation, AMPscript is a scripting language that allows users to embed code […]

Client Spotlight: Coca-Cola

Clever packaging solutions that provide the best customer experience.   Coca-Cola is the world’s largest beverage company and has been a BL.INK client since 2009. Coca-Cola, operating in over 200 countries around the world, has to stay in compliance with local regulations while keeping production streamlined.   Coca-Cola came to BL.INK while researching compliance with […]

BL.INK Basics: URLBuilder. Ditch the spreadsheets and build consistent, trackable, and click-worthy links every time.

In this series, we’re going back to the basics to help you get a feel for what BL.INK’s all about. This series is intended to educate our current and potential clients on solutions we offer, features we’ve added, and to turn you into a link-shortening expert!   One of the biggest questions we have heard […]

BL.INK vs Bitly: Which URL Shortener is Right For You?

Not all URL shorteners are created equal. While they all do the basic job of shortening links, if you’re only sticking with the basics, you’re missing out on the opportunity to showcase your brand and increase click-throughs on your content.    Here are a few differences you’ll want to be aware of:   Research shows […]