Collaboration in marketing campaigns, QR codes, & link management

Collaboration in marketing campaigns, QR codes, & link management

In enterprise organizations, it is critical for departments and brands to communicate and coordinate with each other effectively and efficiently. Utilizing a platform that allows you to create and manage short links and QR codes for marketing makes it easy to collaborate in marketing campaigns! BL.INK branded short links enable you to create short, trackable […]

7 Creative Ways to Use QR Codes in Your Holiday Marketing

7 Ways to Use QR Codes in Your Holiday Marketing

If you’re looking for some creative ways to use QR codes in your holiday marketing, you’ve come to the right place! In this blog post, we will discuss how QR codes can be used to increase sales during Black Friday and the holiday shopping season. We’ll also talk about how QR codes can be used […]

Custom QR Codes are more than a B2C marketing tool

QR codes: More than a B2C marketing tool

I travel all over the world for various reasons, mostly for work. My wife and I have roles that need face-to-face attention and therefore, we stay at hundreds of hotels and cruise ships. What is the most important requirement in a hotel? Soft sheets. Let me explain… Can you remember a time when you slipped […]

Say goodbye to broken QR codes and dead-end links with BL.INK

Say goodbye to broken QR codes and dead-end links

If you’ve ever tried to scan a QR code or click on a short link, only to have it lead to a dead-end page, then you know the frustration that can come with using them. QR codes are supposed to make life easier for your customers, but when they don’t work, they risk angering your […]

Enterprise Link Management: Why every brand should have a link management platform

If you’re a marketer for an enterprise company, you already know how important it is to have a strong online presence. And if you’re looking for ways to improve your online presence, then you should definitely consider investing in an enterprise link management platform. A link management platform like BL.INK helps to organize and manage […]

How BL.INK Uses Short Links

How BL.INK uses branded short links

At BL.INK, we believe that every organization should use short links. The use cases across different organizations are often unique, but we try to lead by example. Today, we thought we’d share just a few of the ways we utilize branded short links in our day-to-day operations.  One of the ways we regularly use short […]

Using Short Links for Internal Communication

Using short links for internal communications

Short links have become a necessity for businesses to better connect with their audience and customers. More and more, large organizations are looking for new ways to utilize short links beyond customer engagement. One such example is using short links for internal communication between departments and employees. In large organizations, there can be hundreds or […]

QR codes in the news

QR Codes in the News

While the technology known as QR codes has been around since 1994, it was not widely adopted for commercial or consumer use until much more recently. As with any evolving technology, getting users to embrace the unfamiliar takes time.  With the upswing in usage of QR codes by consumers throughout the COVID-19 pandemic, now is […]

Editing a short link

How to edit a short link

With BL.INK, everything is editable. As long as the short link was created in BL.INK, it can be edited. You can make updates to the destination URL, the link owner, update the assigned groups or tags, and even update the link’s keyword and UTM parameters. Most people don’t realize how important it is to have […]

6 C's of Enterprise Link Management

Breaking Down The 6 C’s of Enterprise Link Management

When choosing an enterprise link management platform, BL.INK recommends considering the 6 C’s: collaboration, compliance, creativity, central platform, connection to your existing tools, and consistency. We’ll break down the 6 C’s below so that you can feel confident in choosing the right platform for your organization’s needs. The right link management platform should not only […]