--- title: Best Link Shortener Alternative to Po.st • BL.INK description: Choosing the best link shortening alternative to Po.st after they announce their shutdown January 2020 image: https://www.bl.ink/hubfs/Imported_Blog_Media/Twitter-Images-B-1_pptx-2.jpg --- [![blink-logo-white](https://www.bl.ink/hs-fs/hubfs/zz-Archive/emails/blink-logo-white.png?width=714&height=143&name=blink-logo-white.png) ](https://www.bl.ink) [![login to blink](https://www.bl.ink/hubfs/Theme%202022/Global%20Assets/person-logo.svg) Login ](https://app.bl.ink/my-login) [ Get a Demo ](https://bl.ink/top-right) ![Icon-3](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-3.svg) #### Features Where we shine ![Icon-nav-flexi](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-flexi.svg) #### Flexibility Editable links ![Icon-nav-security](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-security.svg) #### Security & Compliance SOC2, GDPR, 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Link Shortening) as of January 15, 2020. This follows in the footsteps of Google’s goo.gl link shortener, which was retired in March 2019. ![Image](https://www.bl.ink/hs-fs/hubfs/Imported_Blog_Media/Screen-Shot-2020-01-10-at-2_09_49-PM-1.png?width=698&height=312&name=Screen-Shot-2020-01-10-at-2_09_49-PM-1.png) *Source: *[*po.st home page*](https://www.po.st/)*, January 2020* If you’re a current Po.st customer, you’ll need to switch to another [URL shortener](https://www.bl.ink/product-core) right away. Don’t skimp on research when you’re choosing a new platform, though.  On the surface, it may look like all link shorteners are the same. But when you factor in things like data privacy, pricing flexibility, and clickthrough rate, you’ll quickly see that the platform you choose can have an impact on your business—especially at scale.   For example, here’s a quick comparison of two of the most popular link shorteners: [BL.INK vs. Bitly](https://www.bl.ink/blog/blink-vs-bitly-which-url-shortener-is-right-for-you?__hstc=45788219.7a7f9188bda223094c34fbad7767a642.1690972509603.1690972509603.1690972509603.1&__hssc=45788219.1.1690972509603&__hsfp=2827782370).  [**Create an account to start linking**](https://app.bl.ink/register) ## Why switch to BL.INK? While you can use BL.INK to quickly generate short links, it’s designed to do even more. - **Turn your links into branded words** that engage your audience, rather than randomly generated character strings. - **Track the most important metrics **for your business with integrated reporting. - **Cover your bases** with Enterprise-grade compliance, private click data, custom SLAs, and advanced user management features. - **Easily configure and manage your account** with the robust, open API. - **Integrate with apps you already use**, such as [Sprinklr](https://www.bl.ink/blog/introducing-the-new-bl-ink-and-sprinklr-integration?__hstc=45788219.1faba42b24c24acdfc9cc5bb64a68795.1690973935806.1690973935806.1690973935806.1&__hssc=45788219.1.1690973935807&__hsfp=2827782370), [Khoros](https://khoros.com/about/partners), [Zapier](https://www.bl.ink/blog/blink-zapier?__hstc=45788219.1faba42b24c24acdfc9cc5bb64a68795.1690973935806.1690973935806.1690973935806.1&__hssc=45788219.1.1690973935807&__hsfp=2827782370), and [Zoho Flow](https://www.bl.ink/blog/new-bl-ink-integration-with-zoho-flow?__hstc=45788219.1faba42b24c24acdfc9cc5bb64a68795.1690973935806.1690973935806.1690973935806.1&__hssc=45788219.1.1690973935807&__hsfp=2827782370). - **Choose from flexible plans** for teams of all sizes that scale easily as you grow.  That’s why we’re trusted by some of the world’s most successful brands, including Rayban, Patagonia, Airbnb, Target, and more.   [Check out BL.INK reviews on G2](https://www.g2.com/products/bl-ink/reviews) or [Capterra](https://www.capterra.com/p/189131/BL-INK/) and find out why we’re rated High Performer Winter 2020 or talk to one of our team members to find out more.  ### Search ### Delivering Messaging Campaigns that Click  In today’s market, standing out and being heard is on every marketer’s mind. BL.INK has compiled best practices across a number of customers to share the key elements of success that differentiate the best from the rest. [ Download ](https://www.bl.ink/magnet-messaging-campaigns-that-click) ###### Browse by category - [Link Management](https://www.bl.ink/blog/tag/link-management) - [GS1 Digital Link/2D Barcodes](https://www.bl.ink/blog/tag/gs1-digital-link-2d-barcodes) - [Connected Packaging](https://www.bl.ink/blog/tag/connected-packaging) - [QR Code](https://www.bl.ink/blog/tag/qr-code) - [Branding](https://www.bl.ink/blog/tag/branding) - [Compliance/Security](https://www.bl.ink/blog/tag/compliance-security) - [Marketing Data/Attribution](https://www.bl.ink/blog/tag/marketing-data-attribution) - [Healthcare](https://www.bl.ink/blog/tag/healthcare) - [Data Analysis/Analytics](https://www.bl.ink/blog/tag/data-analysis-analytics) - [Consumer Goods](https://www.bl.ink/blog/tag/consumer-goods) - [Retail](https://www.bl.ink/blog/tag/retail) - [Social Media](https://www.bl.ink/blog/tag/social-media) - [SMS/Messaging](https://www.bl.ink/blog/tag/sms-messaging) - [Sustainability](https://www.bl.ink/blog/tag/sustainability) ##### Subscribe to this Blog ## Related Posts [![Why Short Links Matter for Social Media Campaigns](https://www.bl.ink/hs-fs/hubfs/Imported_Blog_Media/Why-Short-Links-Matter-For-Social-Media-Campaigns.png?width=352&name=Why-Short-Links-Matter-For-Social-Media-Campaigns.png) ](https://www.bl.ink/blog/short-links-matter-social) ### [Why Short Links Matter for Social Media Campaigns](https://www.bl.ink/blog/short-links-matter-social) Link management and short links are integral to the success of social media campaigns. [BL.INK](https://bl.ink) is a... [Read More](https://www.bl.ink/blog/short-links-matter-social) [![archive or delete your short links](https://www.bl.ink/hs-fs/hubfs/Imported_Blog_Media/Automatically-archive-or-delete-your-short-links.png?width=352&name=Automatically-archive-or-delete-your-short-links.png) ](https://www.bl.ink/blog/auto-archive-delete-links) ### [Automatically archive or delete your short links with BL.INK](https://www.bl.ink/blog/auto-archive-delete-links) [BL.INK](https://www.bl.ink/)’s philosophy is that your links belong to you – whether you need them to live indefinitely,... [Read More](https://www.bl.ink/blog/auto-archive-delete-links) [![BL.INK vs Bitly: Which URL Shortener is Right For You?](https://www.bl.ink/hs-fs/hubfs/Website%20Images/short-link-in-1-step-BEFORE-and-AFTER-UniversityISD.png?width=352&name=short-link-in-1-step-BEFORE-and-AFTER-UniversityISD.png) ](https://www.bl.ink/blog/blink-vs-bitly-which-url-shortener-is-right-for-you) ### [BL.INK vs Bitly: Which URL Shortener is Right For You?](https://www.bl.ink/blog/blink-vs-bitly-which-url-shortener-is-right-for-you) Not all URL shorteners are created equal. Here are a few differences between BL.INK and Bit.ly. [Read More](https://www.bl.ink/blog/blink-vs-bitly-which-url-shortener-is-right-for-you) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Julia", "url" : "https://www.bl.ink/blog/author/julia" }, "dateModified" : "2025-02-07T08:31:43.558Z", "datePublished" : "2020-01-10T14:25:31.000Z", "headline" : "Best Link Shortener Alternative to Po.st • BL.INK", "image" : [ "https://www.bl.ink/hubfs/Imported_Blog_Media/Twitter-Images-B-1_pptx-2.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.bl.ink/blog/best-link-shortener-alternative-to-po-st", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.bl.ink/hubfs/blink-transparent-bg.png" }, "name" : "Blink Global, LLC" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://8422896.fs1.hubspotusercontent-na1.net/hubfs/8422896/zz-Archive/Carousel-v2.mp4", "dateModified" : "2024-03-10T20:16:56.101Z", "duration" : "PT18.034S", "height" : 1180, "name" : "Carousel-v2", "thumbnailUrl" : "https://8422896.fs1.hubspotusercontent-na1.net/hubfs/8422896/zz-Archive/Carousel-v2.mp4/medium.jpg?t=0", "uploadDate" : "2022-12-12T20:00:44.072Z", "width" : 1520 } ``` ```json { "@context" : "http://schema.org/", "@id" : "https://www.bl.ink/blog/best-link-shortener-alternative-to-po-st/#arve-html5-6351a3c00fde6244920552", "contentURL" : "https://8422896.fs1.hubspotusercontent-na1.net/hubfs/8422896/Carousel-v2.mp4", "type" : "VideoObject" } ```