--- title: 8 Innovative Ways to Use Smart Links • BL.INK description: Turn your ugly long URLs into BL.INK smart links. Discover how to use these intuitive short URLs to enhance your online presence. image: https://www.bl.ink/hubfs/Imported_Blog_Media/8-innovative-ways.png --- [![blink-logo-white](https://www.bl.ink/hs-fs/hubfs/zz-Archive/emails/blink-logo-white.png?width=714&height=143&name=blink-logo-white.png) ](https://www.bl.ink) [![login to blink](https://www.bl.ink/hubfs/Theme%202022/Global%20Assets/person-logo.svg) Login ](https://app.bl.ink/my-login) [ Get a Demo ](https://bl.ink/top-right) ![Icon-3](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-3.svg) #### Features Where we shine ![Icon-nav-flexi](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-flexi.svg) #### Flexibility Editable links ![Icon-nav-security](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-security.svg) #### Security & Compliance SOC2, GDPR, HIPAA ![Support for Short URLs & QR 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To read more about the end of life for SmartLinks, please [click here](https://bl.ink/36000248673).** **First off, what are Smart Links? ** Smart Links are short links made up of real, easy-to-read words. You simply add your long, ugly link to [BL.INK](https://blinkglobal.wpengine.com/), and it spits out a Smart Link based on the content of the page. For example, this long string: [https://www.nytimes.com/2018/08/02/technology/apple-stock-1-trillion-market-cap.html?hp&action=click&pgtype=Homepage&clickSource=story-heading&module=first-column-region®ion=top-news&WT.nav=top-news](https://www.nytimes.com/2018/08/02/technology/apple-stock-1-trillion-market-cap.html?hp&action=click&pgtype=Homepage&clickSource=story-heading&module=first-column-region®ion=top-news&WT.nav=top-news) ..gets ‘automagically’ transformed to: **times.company/apple6** Smart Links are versatile and they’re free: once you create an account at BL.INK, you can generate and use Smart Links. **So, how could you use this feature for your own online presence? Let’s count the ways:** ## 1. Give all your shareable social media content unique homes **Smart Links are easy to read.** When you’re sharing something on social media, you’d rather the link was short and memorable, right? Let BL.INK scan your page and come up with a short, contextual link that’s all kinds of clickable. **Example:** Link in bio ☝ **dress.boutique/pretty** ## 2. Quickly give new URLs to all your blog posts **Smart Links are instant.** If you need to quickly create links to a lot of pages, say an existing library of blog posts, you would have to sit down to write and search for dozens of possible short links for them. Or, you could just plug all your existing long links into BL.INK to instantly get new names! **Example: ****myblog.com/blogs/this-is-my-first-blog** becomes **my.blog/1** ## 3. Describe your products or services **Smart Links are descriptive. **Maybe you’re having a tough time summarizing your content; it’s difficult to boil down an entire webpage into a short phrase. Well, just run that page’s URL through BL.INK and get some relevant, concise options. **Example: ****wewrite.software/fast** ## 4. Raise awareness with better messages **Smart Links tell a story. **Whatever content you have, BL.INK can pull out the most pertinent bits, making a link that can convey important messages. The short link below says it all, even before your audience clicks through to donate. **Example:** **womenshealth.care/donate** ## 5. Help your business and offerings be more visible **Smart Links get to the point.** BL.INK smart links can promote your business and your products. This is especially useful in online advertising and promotions, where your space is limited and you want to convey a lot with very few pixels. **Example: ****vacuumbrand.com/ultra-10-vacuusuck-horsepower** becomes **vacuum.supply/high-power** ## 6. Provide a call to action **Smart Links are directive. **A call to action (CTA) is a short sentence that tells an audience what they should do. “Buy now,” “Contact us today,” “Make a free account.” BL.INK can make the link *itself* a CTA, which is more compelling and efficient for your audience! **Example: ****get.report/now** ## 7. Name your library of landing pages **Smart Links are automatic. **It’s tough enough naming a bunch of links to your blog posts, but what about landing pages for marketing campaigns? Coming up with unique, meaningful short links can be daunting. BL.INK automatically transforms URLs of landing pages into short links that humans can read. **Example: ****big.store/summer-sale-email** ## 8. Track more than clicks **Smart Links are trackable.** You can add UTM parameters to Smart Links in order to collect additional data about what your audience is clicking on. In addition to knowing your click count, you can see click sources and geographic data in the BL.INK dashboard. ## Start experimenting with Smart Links These are just ten ideas to get you started, but BL.INK has plenty of uses, even ones we haven’t come up with yet. It’s easy to get started with a [free trial account](https://app.bl.ink/register), so you can start linking smarter today! ### Search ### Delivering Messaging Campaigns that Click  In today’s market, standing out and being heard is on every marketer’s mind. BL.INK has compiled best practices across a number of customers to share the key elements of success that differentiate the best from the rest. [ Download ](https://www.bl.ink/magnet-messaging-campaigns-that-click) ###### Browse by category - [Link Management](https://www.bl.ink/blog/tag/link-management) - [GS1 Digital Link/2D Barcodes](https://www.bl.ink/blog/tag/gs1-digital-link-2d-barcodes) - [Connected Packaging](https://www.bl.ink/blog/tag/connected-packaging) - [QR Code](https://www.bl.ink/blog/tag/qr-code) - [Branding](https://www.bl.ink/blog/tag/branding) - [Compliance/Security](https://www.bl.ink/blog/tag/compliance-security) - [Marketing Data/Attribution](https://www.bl.ink/blog/tag/marketing-data-attribution) - [Healthcare](https://www.bl.ink/blog/tag/healthcare) - [Data Analysis/Analytics](https://www.bl.ink/blog/tag/data-analysis-analytics) - [Consumer Goods](https://www.bl.ink/blog/tag/consumer-goods) - [Retail](https://www.bl.ink/blog/tag/retail) - [Social Media](https://www.bl.ink/blog/tag/social-media) - [SMS/Messaging](https://www.bl.ink/blog/tag/sms-messaging) - [Sustainability](https://www.bl.ink/blog/tag/sustainability) ##### Subscribe to this Blog ## Related Posts [![How-Choosing-the-Right-URLs-Can-Build-Your-Brand](https://www.bl.ink/hs-fs/hubfs/Imported_Blog_Media/URLs-Build-Brand.png?width=352&name=URLs-Build-Brand.png) ](https://www.bl.ink/blog/how-choosing-the-right-urls-can-build-your-brand) ### [How Choosing the Right URLs Can Build Your Brand](https://www.bl.ink/blog/how-choosing-the-right-urls-can-build-your-brand) When you wake up in the morning, what’s your first engagement with a brand? 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[Read More](https://www.bl.ink/blog/googles-url-shortener-is-shutting-down-what-you-need-to-know) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Shannon O'Donald", "url" : "https://www.bl.ink/blog/author/shannon-odonald" }, "dateModified" : "2022-12-19T12:50:37.590Z", "datePublished" : "2018-08-07T18:30:03.000Z", "headline" : "8 Innovative Ways to Use Smart Links • BL.INK", "image" : [ "https://www.bl.ink/hubfs/Imported_Blog_Media/8-innovative-ways.png" ], "mainEntityOfPage" : { "@id" : "https://www.bl.ink/blog/8-innovative-ways-to-use-smart-links", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.bl.ink/hubfs/blink-transparent-bg.png" }, "name" : "Blink Global, LLC" } } ```