--- title: "Video: \"Mind-Blowing\" Impact of GS1 Digital Links" description: "Discover the impact of GS1 Digital Links: connecting consumers, improving supply chain success, and enhancing marketing strategies." image: https://www.bl.ink/hubfs/gs1-connect-podcast-title-card.jpg --- [![blink-logo-white](https://www.bl.ink/hs-fs/hubfs/zz-Archive/emails/blink-logo-white.png?width=714&height=143&name=blink-logo-white.png) ](https://www.bl.ink) [![login to blink](https://www.bl.ink/hubfs/Theme%202022/Global%20Assets/person-logo.svg) Login ](https://app.bl.ink/my-login) [ Get a Demo ](https://bl.ink/top-right) ![Icon-3](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-3.svg) #### Features Where we shine ![Icon-nav-flexi](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-flexi.svg) #### Flexibility Editable links ![Icon-nav-security](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-security.svg) #### Security & 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Links At the 2024 GS1 US Connect event, BL.INK founder Andy Meadows chatted with GS1's Liz Sertl and Reid Jackson about how BL.INK helps brands make the most of GS1 Digital Link.  ## How GS1 Digital Link specificity can surprise and delight consumers   The evolution of the UPC barcode to QR code—GS1 Digital Link—will have a positive ripple effect across consumers, the products they buy, and potentially every phase of the product's lifecycle, from pre-production to end-of-life.  --- #### What's fantastic about [GS1 Digital Link] is it's taking a company's most valuable asset—their product or packaging—and activating it so [brands] can really reach out to their audience and create that relationship. -Andy Meadows, BL.INK Founder ---   ## "You will blow their minds with the possibilities." And the ways brands will be able to connect with consumers had Liz marveling at the scale of what's possible.    Andy shared how brands are getting excited about implementing GS1 Digital Link, and agrees it's an evolution, not a revolution at the beginning.  ## Will GS1 Digital Link Outlast the UPC Barcode? The UPC barcode has lasted 50 years and counting, and Andy posits that GS1 Digital Link, with the amount of data it can carry, will potentially last even longer.    ## We All Win if We Go Faster He's looking forward to brands stepping up their GS1 Digital Link planning, because the faster brands implement it, the sooner we all benefit from it.  Watch the full podcast, including thoughts from other 2024 GS1 Connect attendees in ["50 Years of Confidence, Supply Chain Success, and the Next Dimension in Barcodes."](https://bl.ink/v9f0p4) Learn how BL.INK gets brands live with [GS1 Digital Link](https://www.bl.ink/gs1-product) with validated links, QR codes, and code-free, data-integrated [dynamic mobile microsites](https://www.bl.ink/cxp). We're the fastest solution on the market. [Let's talk!](https://www.bl.ink/gs1-quote) ### Search ###### Browse by category - [Link Management](https://www.bl.ink/blog/tag/link-management) - [GS1 Digital Link/2D Barcodes](https://www.bl.ink/blog/tag/gs1-digital-link-2d-barcodes) - [Connected Packaging](https://www.bl.ink/blog/tag/connected-packaging) - [QR Code](https://www.bl.ink/blog/tag/qr-code) - [Branding](https://www.bl.ink/blog/tag/branding) - [Compliance/Security](https://www.bl.ink/blog/tag/compliance-security) - [Marketing Data/Attribution](https://www.bl.ink/blog/tag/marketing-data-attribution) - [Healthcare](https://www.bl.ink/blog/tag/healthcare) - [Data Analysis/Analytics](https://www.bl.ink/blog/tag/data-analysis-analytics) - [Consumer Goods](https://www.bl.ink/blog/tag/consumer-goods) - [Retail](https://www.bl.ink/blog/tag/retail) - [Social Media](https://www.bl.ink/blog/tag/social-media) - [SMS/Messaging](https://www.bl.ink/blog/tag/sms-messaging) - [Sustainability](https://www.bl.ink/blog/tag/sustainability) ##### Subscribe to this Blog ## Related Posts [![Impact of GS1 Digital Link on consumers, brands, retailers, sustainability, and more. ](https://www.bl.ink/hs-fs/hubfs/upc-to-qr-code.jpg?width=352&name=upc-to-qr-code.jpg) ](https://www.bl.ink/blog/predicting-the-impact-of-gs1-digital-link) ### [What's the Future Impact of GS1 Digital Link?](https://www.bl.ink/blog/predicting-the-impact-of-gs1-digital-link) In June 2024, [GS1 celebrated the 50th anniversary of the UPC barcode](https://bl.ink/cbs-upc-50-blog), ushering in the new standard:... [Read More](https://www.bl.ink/blog/predicting-the-impact-of-gs1-digital-link) [![GS1 Digital Link implementation quick-start ](https://www.bl.ink/hs-fs/hubfs/GS1%20Digital%20Link%20Assets/Checklist%20infographic.png?width=352&name=Checklist%20infographic.png) ](https://www.bl.ink/blog/plan-now-for-gs1-digital-link-a-step-by-step-guide) ### [Start Planning Now for GS1 Digital Link: A Step-by-Step Checklist](https://www.bl.ink/blog/plan-now-for-gs1-digital-link-a-step-by-step-guide) The [GS1 Digital Link transition](https://www.bl.ink/blog/what-is-gs1-digital-link-and-why-is-it-important-for-consumer-brands) is an important regulatory milestone that provides an opportunity... [Read More](https://www.bl.ink/blog/plan-now-for-gs1-digital-link-a-step-by-step-guide) [![GS1 Digital Links and FMSA BL.INK solutions](https://www.bl.ink/hs-fs/hubfs/computer%20website%20horizontal%20image.png?width=352&name=computer%20website%20horizontal%20image.png) ](https://www.bl.ink/blog/bl.ink-unifies-connected-packaging-and-gs1-digital-link) ### [BL.INK Unifies Connected Packaging and GS1 Digital Link](https://www.bl.ink/blog/bl.ink-unifies-connected-packaging-and-gs1-digital-link) ## Enhancing engagement with every product and enabling Variable Data Printing (VDP) for personalized... [Read More](https://www.bl.ink/blog/bl.ink-unifies-connected-packaging-and-gs1-digital-link) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Leigh", "url" : "https://www.bl.ink/blog/author/leigh" }, "dateModified" : "2025-02-19T15:13:55.782Z", "datePublished" : "2024-07-19T12:58:50.000Z", "headline" : "Video: \"Mind-Blowing\" Impact of GS1 Digital Links", "image" : [ "https://www.bl.ink/hubfs/gs1-connect-podcast-title-card.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.bl.ink/blog/video-mind-blowing-impact-of-gs1-digital-links", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.bl.ink/hubfs/blink-transparent-bg.png" }, "name" : "Blink Global, LLC" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://8422896.fs1.hubspotusercontent-na1.net/hubfs/8422896/GS1-Videos/Connect-2024-podcast-clips/GS1-Surprise%20and%20delight.mp4", "dateModified" : "2024-09-17T13:07:24.936Z", "description" : "Andy Meadows, BL.INK's founder, speaks to the many ways GS1 Digital Links can connect brands to consumers. 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