Reassure your audience that links they’re clicking are safe. With URLs that match your brand.
Competitors can access analytics and tracking for your links shortened by other services. Avoid leaving your link performance open to prying eyes with enterprise level security.
“When I started at Webroot, we were using bit.ly. Ironically, we were constantly telling people, ‘Don’t click on unknown links. Don’t click anything that could be suspicious.’ And yet we were pushing out all our content with unsecure bit.ly links. People were starting to call us out for that hypocrisy. It was a huge realization that we had to ‘walk the talk.”
– LeVar Battle, Sr. Social Media Manager, Webroot