What's the difference between link management and short URLs?
BL.INK creates your Link of Record
Enterprise link management is more than just URL shortening—it allows users to collaborate efficiently, organize links, analyze data, monitor activity and campaigns, and connect with other platforms, all while keeping their data secure.
In your organization, what platform provides the true "link of record" across your entire ecosystem? And are all of the departments, agencies, or brands using the same tool across your organization?
BL.INK provides a link management platform that can be used by all departments, agencies, or brands across your global team. Whether everyone is using BL.INK link management for the same functions or for different projects, we believe it’s important that your links are all managed under one central platform so that you can work together—or separately—in a unified way.
Collaborate on link management
Collaboration is a central pillar of the BL.INK platform, which was created so different teams, departments, and brands can all work together. BL.INK allows users within a group to share ownership of a link so that any member can make edits or view a link’s analytics.
If the primary link owner is out of the office, another link owner can edit or view a link’s analytics so that it doesn’t hold up a project.
Compliance that meets your needs
Compliance is often the most important piece of the puzzle when choosing a link management platform. BL.INK can support organizations with the most stringent of compliance requirements. Whether your requirements are set by your IT department, legal team, or HR department, we prioritize meeting your needs to keep your links, users, and your organization secure.
Totally flexible platform
BL.INK is extremely flexible—no two of our customers use BL.INK exactly the same way. We pride ourselves on a malleable platform that is capable of growing and evolving as your business does. We’ve had customers that have used our platform through their different stages of growth over a decade. And with each stage, we’re able to grow with them.
BL.INK understands that use cases evolve and needs grow as the world shifts and changes, so we built our platform to flex and grow as our customers do.
Centralized platform to unify users
Some of our clients have a small group of users that manage their links with BL.INK; others have thousands of employees utilizing the platform. BL.INK offers the ability to manage individual user access and roles, with tiered permissions. We can work with you to create a structure that meets your internal governance requirements.
BL.INK Enterprise offers the ability to auto-provision and de-provision users that are coming and going from your organization, ensuring that we’re keeping your BL.INK account as up to date as possible.
Connect with your existing tools
BL.INK integrates directly with the most popular tools already in your stack. We offer access to our robust API for link management within your own ecosystem and connect tools like messaging platforms or Salesforce. Our open API is ready to serve new ideas as fast as our brilliant customers can dream them up.
We offer the flexibility to integrate with tools like Tableau, Domo, Google Analytics, Adobe Analytics, or Dolby Analytics for all of your reporting needs. We’re able to integrate with your social media management platforms, CRM, CMS, or data warehouses.
With everything connected and running seamlessly, you’ll have everything under one roof, making link management a breeze.
Consistency across all your links
The BL.INK URL Builder allows you to standardize link creation across multiple teams, brands, or departments. Any user can build consistent, trackable links with proper attribution in only a few clicks.
Having a single organizational structure for creating all of your short links will create consistency across all links created by anyone in your organization.
Read branded URL success stories
BL.INK customers have amazing stories. We are honored to share some of their successes here.
Trusted By Thousands
Our customers create hundreds of millions of links - and every one is important. You will find BL.INK links on grocery shelves, mobile devices, table tops, ad platforms, mailers, social networks, and messaging platforms around the world. No matter your audience, BL.INK connects. Read more reviews here.
"Dynamic links generation is my favourite feature. You can easily create one link and depending on information collected from the user, time, device used, language... You can redirect him to a different location depending on your needs. Bl.ink also keep some parameters you could need in the url."
Read full review on G2
Eric B.
International Business Development
Monica M.
"We are in a highly regulated industry, and finding a service that was able to meet or exceed our InfoSec security questions *as well as* provides easy-to-use features seemed like it was going to be a bit of a lost cause, but Bl.ink is a bit of a unicorn!" Read full review on G2
Brian G.
BL.INK “..integrated into our Spredfast social efforts seamlessly, giving us branded links and enhanced tracking at a great value. They are also consistently reliable with high quality product and customer service. It is the solution we needed.”
Scott Carrington
Digital Marketing, Patagonia
"BL.INK helps us to brand all our short URLs across different channels. It helps track content performance and engagement across different channels for different content types. Helps Track, Manage and Modify a wide range of links that could easily become a complex task for enterprise customers in no time." Read full review on G2
Vijay S.
Digital Marketing Manager
Company size: Enterprise (> 1000 emp.)
"We are able to track our web traffic that is directly attributed to social media campaigns. This was a gap for us in the past so this has been a huge help in proving our team’s impact. We also have integrated Blink into our Adobe Analytics so we can track even further data." Read full review on G2
Gabby M.
Social Media Manager
Company size: Enterprise (> 1000 emp.)
"Using BL.INK, we can easily create branded website links, that over time, help build trust in the quality and value of the content we share. Advanced features like dynamic links and promo badges are useful. I especially appreciate that BL.INK is very client focused, and the team eagerly listens to our business needs and offers innovative solutions." Read full review on G2
Joe C.
Director, Digital Content Strategy, UnitedHealthcare Brand Marketing
“From the start, they’ve been nothing but helpful and accommodating. No problem was too big or small, with a constant friendly and warm response to all the queries we have had throughout implementation. Great service and a real contender to the other services out there.”
Tom Reid
Software Integration Analyst, Yorkshire Water
"Any company needs to manage the links in their domains. There are countless URL shortening tools today; however, not many tools have the required level of flexibility like the right tracking parameters, attribution, and campaign insights. Thanks to BL.INK, I can direct leads to the right place at the right time (by day, date, time, geography, device, and language). A must-have tool for any company looking to increase reach and engagement." Read full review on G2
Hobin K.
Marketing Manager
"Blink is super helpful for any time I need a link shortened. It's also great it keeps a record of all my links & can set up tracking for campaigns, which makes it super easy to track many different campaigns at once!" Read full review on G2
Rory B.
CyberSecuritiesUK
“.. allows us to easily measure the conversions for links distributed via our social platforms.”
Kenton Olson
Director of Digital & Emerging Media, Seattle Seahawks & Sounders FC
BL.INK enables our team to..."include a link in promotional materials that we can change once the link is created. Additionally, when we have a problem with a hyperlink, we can change the redirect without having to re-distribute the link to clients, customers, or employees." Read full review on G2
Neil T.
Marketing Manager
“They’ve allowed our organization to better track and analyze engagement on social media. The team has been accessible, responsive and more than accommodating for special requests, feedback and support.”
Lauren Fox
Social Media Manager, Academy of Nutrition and Dietetics