BL.INK helps you capture structured data for drama-free marketing reporting
Short links that have all their details "behind the curtain" of link management help ensure all data is collected completely and reliably to drive alignment across metrics and analysis.
Centralized Link Management
BL.INK enables multiple teams to create consistently-structured data for every link. It's one of the core reasons for link management versus "just creating short links." This centralized approach improves team collaboration by offering a single source of truth, minimizing errors and misalignments. Learn more about link management.
Real-time Click & Scan Analysis
BLINK's comprehensive link dashboard meticulously tracks all digital interactions, clicks, and engagements—in real time. You'll instantly see how your links perform right from the start.
BL.INK Integrates with Leading Analytics Tools
BLINK's platform offers seamless integration with top web analytics tools, enabling unified insights into audience behavior. Integrate easily with Adobe Analytics, Google Analytics, and more. Learn more about integrations.
Tailored User Experience
With BLINK link manager, customized links align with brand voice, campaign goals, and audience preferences. This focus on personalization increases conversions and fosters brand loyalty.
BLINK provides real-time link reporting, enabling brands to instantly optimize and adapt to emerging trends. What's more, branded links from BL.INK can always be edited; change the destination URL any time with zero down-time and zero data loss.
Unparalleled Security & Compliance
BLINK prioritizes security with its enterprise-grade architecture, optimizing each link for performance, compliance, and safety. BL.INK works with highly regulated industries to safeguard brand and audience trust. Learn more about security.
Measure every touchpoint across marketing channels for better attribution reporting
- Easily create short links for every marketing channel, ad, social post, and other channels for accurate ROI reporting.
- Use URL builders included in every plan for consistently-structured UTM parameters. Every user, every campaign can collect the same data, all in one tool.
- Something not performing well? With short links, you can easily change the destination link without pausing a campaign or losing data. Solve issues as they happen.
- When every link is structured the same, reporting is more accurate and actionable
Easily standardize and share data across the organization
- Capture unlimited data parameters using standardized fields and drop-downs for perfectly-structured data across every link.
- BL.INK Enterprise features multiple templates and customizable drop-downs so you can capture an infinite amount of data for each link or QR code.
- BL.INK works across any function in your organization that needs short links or QR codes, easily supporting diverse use cases across multiple brands and departments.
- BL.INK integrates with your existing BI tools, Adobe Analytics, Domo, Tableau, or your in-house tools via our open API.
BL.INK's dashboard delivers instant link performance insights
- Insightful metrics: Get real-time performance metrics for your links directly through the link manager.
- Active monitoring: Understand visitor behavior with advanced tracking features within the link manager.
- Data-driven decisions: Evaluate the success of marketing campaigns by monitoring link metrics via the link manager.
- Something not converting well? Easily change the destination URL for any short link without pausing a campaign or losing data.
"Dynamic links generation is my favourite feature. You can easily create one link and depending on information collected from the user, time, device used, language... You can redirect him to a different location depending on your needs. Bl.ink also keep some parameters you could need in the url."
Read full review on G2
International Business Development
"We are in a highly regulated industry, and finding a service that was able to meet or exceed our InfoSec security questions *as well as* provides easy-to-use features seemed like it was going to be a bit of a lost cause, but Bl.ink is a bit of a unicorn!" Read full review on G2
BL.INK “..integrated into our Spredfast social efforts seamlessly, giving us branded links and enhanced tracking at a great value. They are also consistently reliable with high quality product and customer service. It is the solution we needed.”
Digital Marketing, Patagonia
"BL.INK helps us to brand all our short URLs across different channels. It helps track content performance and engagement across different channels for different content types. Helps Track, Manage and Modify a wide range of links that could easily become a complex task for enterprise customers in no time." Read full review on G2
Digital Marketing Manager
Company size: Enterprise (> 1000 emp.)
"We are able to track our web traffic that is directly attributed to social media campaigns. This was a gap for us in the past so this has been a huge help in proving our team’s impact. We also have integrated Blink into our Adobe Analytics so we can track even further data." Read full review on G2
Social Media Manager
Company size: Enterprise (> 1000 emp.)
"Using BL.INK, we can easily create branded website links, that over time, help build trust in the quality and value of the content we share. Advanced features like dynamic links and promo badges are useful. I especially appreciate that BL.INK is very client focused, and the team eagerly listens to our business needs and offers innovative solutions." Read full review on G2
Director, Digital Content Strategy, UnitedHealthcare Brand Marketing
“From the start, they’ve been nothing but helpful and accommodating. No problem was too big or small, with a constant friendly and warm response to all the queries we have had throughout implementation. Great service and a real contender to the other services out there.”
Software Integration Analyst, Yorkshire Water
"Any company needs to manage the links in their domains. There are countless URL shortening tools today; however, not many tools have the required level of flexibility like the right tracking parameters, attribution, and campaign insights. Thanks to BL.INK, I can direct leads to the right place at the right time (by day, date, time, geography, device, and language). A must-have tool for any company looking to increase reach and engagement." Read full review on G2
"Blink is super helpful for any time I need a link shortened. It's also great it keeps a record of all my links & can set up tracking for campaigns, which makes it super easy to track many different campaigns at once!" Read full review on G2
“.. allows us to easily measure the conversions for links distributed via our social platforms.”
Director of Digital & Emerging Media, Seattle Seahawks & Sounders FC
BL.INK enables our team to..."include a link in promotional materials that we can change once the link is created. Additionally, when we have a problem with a hyperlink, we can change the redirect without having to re-distribute the link to clients, customers, or employees." Read full review on G2
“They’ve allowed our organization to better track and analyze engagement on social media. The team has been accessible, responsive and more than accommodating for special requests, feedback and support.”
Social Media Manager, Academy of Nutrition and Dietetics