Flexible links, QR codes & microsites deliver unique customer engagement and drama-free data

QR codes for connected packaging, GS1
Engaging mobile microsites at astonishing scale

BL.INK CXP delivers dynamically-created microsites perfect for GS1 Digital Link. These sites turn every product with a QR code into your best marketing tool. Share product details, allergens, instructional videos, e-commerce, and sustainability information. Create a microsite customized all the way down to the serial number.

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Short URLs are always editable
Future-proof technology with unlimited flexibility 

Imagine a QR code on your product that lasts for decades, even as promotions and updates come and go. With BL.INK, adapt in real time without missing a beat: swap your destination link seamlessly or by country, language, and device. Ensure your campaign runs smoothly, without hitting a dead end or losing valuable data.

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Short URLs create structured data
Data-rich URLs power accurate marketing data

With BL.INK, short links aren't just short. When you create a link in BL.INK, you're capturing perfectly structured data with every click. It's easy to capture any parameter for every single ad, social post, and in-store sign—anywhere your audience clicks or scans. Precise, consistent data makes for drama-free reporting and trusted, unified, actionable insights.

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Mobile product microsites at scale
BL.INK CXP

When QR codes (GS1 Digital Links) replace UPC barcodes in 2027, brands have a huge opportunity to engage directly with consumers as they buy and use their products. BL.INK CXP (Consumer Xperience Platform) creates a data-driven mobile microsite for each individual product, creating a two-way conversation between consumers and brands. All at massive scale.

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BL.INK Enterprise

BL.INK Enterprise offers unlimited possibilities for short links and QR codes. Dynamic links that deliver personalized experiences and endless data. Digital product passports that collect and share boundless information. E-Links so anyone can create branded links. Customizable templates to standardize data across your business. SOC2 Type 2 accredited, data residency options, and more. 

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BL.INK Core

Since 2008, BL.INK's self-service shortened link management and QR code generation solution has made it easy for organizations to streamline work and standardize reporting. Built for business, BL.INK Core lets you get started quickly and is easy to use. With BL.INK, every aspect of every link is editable; you change the destination of any short URL in seconds, without pausing campaigns or losing data.

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“I demo lots of tools and rarely am I impressed, but today I am very impressed with what you have built and how BLINK has evolved.” — BL.INK prospect
“I am impressed by the type of service and response BL.INK provides. I work with vendors in my day-to-day, and BL.INK gets my five stars.” — long-time global BL.INK client

Find more GS1 Digital Link resources here.