Flexible link management and reliable, drama-free data
Short URLs power accurate marketing data
With BL.INK, short links aren't just short. When you create a link in BL.INK, you're capturing perfectly structured data with every click. It's easy to capture any parameter for every single ad, social post, and in-store sign—anywhere your audience clicks or scans. Precise, consistent data makes for drama-free reporting and trusted, unified, actionable insights.
Easily change destinations to elevate engagement
Imagine a QR code on your product that lasts for decades, even as promotions and updates come and go. With BL.INK, adapt in real-time without missing a beat: swap your destination link seamlessly or by country, language, and device. Ensure your campaign runs smoothly, without hitting a dead end or losing valuable data.
Build your product's digital passport
QR codes on packaging deliver always-on product info. With BL.INK, every QR code has a link that holds unlimited data and opportunity. Track and share sustainability insights, supply chain details, nutrition facts, sweepstakes, user manuals, and UPC product data—all from one QR code. BLINK powers SmartLabel and GS1 2D barcodes.
Explore BL.INK products
Since 2008, BL.INK's self-service shortened link management and QR code generation solution has made it easy for organizations to streamline work and standardize reporting. Built for business, BL.INK Core lets you get started quickly and is easy to use. With BL.INK, every aspect of every link is editable; you change the destination of any short URL in seconds, without pausing campaigns or losing data.
BL.INK Enterprise offers unlimited possibilities for short links and QR codes. Dynamic links that deliver personalized experiences and endless data. Digital product passports that collect and share boundless information. E-Links so anyone can create branded links. Customizable templates to standardize data across your business. SOC2 Type 2 accredited, data residency options, and more.
Blaze by BL.INK
When you just need links—millions of them—quickly, Blaze is the answer. Built for 1:1 messaging campaigns that require short links with endless scale, the API-only solution supports batch processing to create millions of links in seconds. Blaze is perfect for large-scale campaigns, or you can use it as a universal short link engine to for your entire organization that needs to send SMS messages.
"Dynamic links generation is my favourite feature. You can easily create one link and depending on information collected from the user, time, device used, language... You can redirect him to a different location depending on your needs. Bl.ink also keep some parameters you could need in the url."
Read full review on G2
International Business Development
"We are in a highly regulated industry, and finding a service that was able to meet or exceed our InfoSec security questions *as well as* provides easy-to-use features seemed like it was going to be a bit of a lost cause, but Bl.ink is a bit of a unicorn!" Read full review on G2
BL.INK “..integrated into our Spredfast social efforts seamlessly, giving us branded links and enhanced tracking at a great value. They are also consistently reliable with high quality product and customer service. It is the solution we needed.”
Digital Marketing, Patagonia
"BL.INK helps us to brand all our short URLs across different channels. It helps track content performance and engagement across different channels for different content types. Helps Track, Manage and Modify a wide range of links that could easily become a complex task for enterprise customers in no time." Read full review on G2
Digital Marketing Manager
Company size: Enterprise (> 1000 emp.)
"We are able to track our web traffic that is directly attributed to social media campaigns. This was a gap for us in the past so this has been a huge help in proving our team’s impact. We also have integrated Blink into our Adobe Analytics so we can track even further data." Read full review on G2
Social Media Manager
Company size: Enterprise (> 1000 emp.)
"Using BL.INK, we can easily create branded website links, that over time, help build trust in the quality and value of the content we share. Advanced features like dynamic links and promo badges are useful. I especially appreciate that BL.INK is very client focused, and the team eagerly listens to our business needs and offers innovative solutions." Read full review on G2
Director, Digital Content Strategy, UnitedHealthcare Brand Marketing
“From the start, they’ve been nothing but helpful and accommodating. No problem was too big or small, with a constant friendly and warm response to all the queries we have had throughout implementation. Great service and a real contender to the other services out there.”
Software Integration Analyst, Yorkshire Water
"Any company needs to manage the links in their domains. There are countless URL shortening tools today; however, not many tools have the required level of flexibility like the right tracking parameters, attribution, and campaign insights. Thanks to BL.INK, I can direct leads to the right place at the right time (by day, date, time, geography, device, and language). A must-have tool for any company looking to increase reach and engagement." Read full review on G2
"Blink is super helpful for any time I need a link shortened. It's also great it keeps a record of all my links & can set up tracking for campaigns, which makes it super easy to track many different campaigns at once!" Read full review on G2
“.. allows us to easily measure the conversions for links distributed via our social platforms.”
Director of Digital & Emerging Media, Seattle Seahawks & Sounders FC
BL.INK enables our team to..."include a link in promotional materials that we can change once the link is created. Additionally, when we have a problem with a hyperlink, we can change the redirect without having to re-distribute the link to clients, customers, or employees." Read full review on G2
“They’ve allowed our organization to better track and analyze engagement on social media. The team has been accessible, responsive and more than accommodating for special requests, feedback and support.”
Social Media Manager, Academy of Nutrition and Dietetics