Client: UnitedHealthcare


UnitedHealthcare Employer & Individual provides health benefits for over 27 million Americans through fully insured and self-funded medical plans. It offers consumer-oriented benefit plans and services nationwide for large national employers, public sector employers, midsized employers, small businesses and individuals.


In 2015, UnitedHealthcare Employer & Individual was exploring solutions to create branded website links consistently among teams and across multiple web domains. It also wanted a flexible technology partner that could provide a robust set of features, including link editing and archiving, dynamic link routing, private metrics, audit logs and link tag management.


UnitedHealthcare turned to BL.INK, because the platform offered these benefits and more. “Using BL.INK, UnitedHealthcare can easily create branded website links, that over time, help build trust in the quality and value of the content we share,” explains Joe Curry, Director, Digital Marketing and Social Media. “Additionally, the BL.INK reporting dashboard and link data provide confidence in measuring content and campaign performance.”

Equally important, the BL.INK platform enables UnitedHealth Group and its other businesses to reap similar benefits of enterprise link management. “The BL.INK platform is a great fit, because it enables us to work rapidly and independently but with greater consistency and quality,” said Curry. “I especially appreciate that BL.INK is very client focused, and the team eagerly listens to our business needs and offers innovative solutions.”