Client: UnitedHealthcare
UnitedHealthcare Employer & Individual provides health benefits for over 27 million Americans through fully insured and self-funded medical plans. It offers consumer-oriented benefit plans and services nationwide for large national employers, public sector employers, midsized employers, small businesses and individuals.
CHALLENGE:
In 2015, UnitedHealthcare Employer & Individual was exploring solutions to create branded website links consistently among teams and across multiple web domains. It also wanted a flexible technology partner that could provide a robust set of features, including link editing and archiving, dynamic link routing, private metrics, audit logs and link tag management.
SOLUTION:
UnitedHealthcare turned to BL.INK, because the platform offered these benefits and more. “Using BL.INK, UnitedHealthcare can easily create branded website links, that over time, help build trust in the quality and value of the content we share,” explains Joe Curry, Director, Digital Marketing and Social Media. “Additionally, the BL.INK reporting dashboard and link data provide confidence in measuring content and campaign performance.”
Equally important, the BL.INK platform enables UnitedHealth Group and its other businesses to reap similar benefits of enterprise link management. “The BL.INK platform is a great fit, because it enables us to work rapidly and independently but with greater consistency and quality,” said Curry. “I especially appreciate that BL.INK is very client focused, and the team eagerly listens to our business needs and offers innovative solutions.”
TRUSTED BY THE WORLD’S MOST SUCCESSFUL BRANDS
Trusted By Thousands
Our customers create hundreds of millions of links - and every one is important. You will find BL.INK links on grocery shelves, mobile devices, table tops, ad platforms, mailers, social networks, and messaging platforms around the world. No matter your audience, BL.INK connects. Read more reviews here.
"Dynamic links generation is my favourite feature. You can easily create one link and depending on information collected from the user, time, device used, language... You can redirect him to a different location depending on your needs. Bl.ink also keep some parameters you could need in the url."
Read full review on G2
Eric B.
International Business Development
Monica M.
"We are in a highly regulated industry, and finding a service that was able to meet or exceed our InfoSec security questions *as well as* provides easy-to-use features seemed like it was going to be a bit of a lost cause, but Bl.ink is a bit of a unicorn!" Read full review on G2
Brian G.
BL.INK “..integrated into our Spredfast social efforts seamlessly, giving us branded links and enhanced tracking at a great value. They are also consistently reliable with high quality product and customer service. It is the solution we needed.”
Scott Carrington
Digital Marketing, Patagonia
"BL.INK helps us to brand all our short URLs across different channels. It helps track content performance and engagement across different channels for different content types. Helps Track, Manage and Modify a wide range of links that could easily become a complex task for enterprise customers in no time." Read full review on G2
Vijay S.
Digital Marketing Manager
Company size: Enterprise (> 1000 emp.)
"We are able to track our web traffic that is directly attributed to social media campaigns. This was a gap for us in the past so this has been a huge help in proving our team’s impact. We also have integrated Blink into our Adobe Analytics so we can track even further data." Read full review on G2
Gabby M.
Social Media Manager
Company size: Enterprise (> 1000 emp.)
"Using BL.INK, we can easily create branded website links, that over time, help build trust in the quality and value of the content we share. Advanced features like dynamic links and promo badges are useful. I especially appreciate that BL.INK is very client focused, and the team eagerly listens to our business needs and offers innovative solutions." Read full review on G2
Joe C.
Director, Digital Content Strategy, UnitedHealthcare Brand Marketing
“From the start, they’ve been nothing but helpful and accommodating. No problem was too big or small, with a constant friendly and warm response to all the queries we have had throughout implementation. Great service and a real contender to the other services out there.”
Tom Reid
Software Integration Analyst, Yorkshire Water
"Any company needs to manage the links in their domains. There are countless URL shortening tools today; however, not many tools have the required level of flexibility like the right tracking parameters, attribution, and campaign insights. Thanks to BL.INK, I can direct leads to the right place at the right time (by day, date, time, geography, device, and language). A must-have tool for any company looking to increase reach and engagement." Read full review on G2
Hobin K.
Marketing Manager
"Blink is super helpful for any time I need a link shortened. It's also great it keeps a record of all my links & can set up tracking for campaigns, which makes it super easy to track many different campaigns at once!" Read full review on G2
Rory B.
CyberSecuritiesUK
“.. allows us to easily measure the conversions for links distributed via our social platforms.”
Kenton Olson
Director of Digital & Emerging Media, Seattle Seahawks & Sounders FC
BL.INK enables our team to..."include a link in promotional materials that we can change once the link is created. Additionally, when we have a problem with a hyperlink, we can change the redirect without having to re-distribute the link to clients, customers, or employees." Read full review on G2
Neil T.
Marketing Manager
“They’ve allowed our organization to better track and analyze engagement on social media. The team has been accessible, responsive and more than accommodating for special requests, feedback and support.”
Lauren Fox
Social Media Manager, Academy of Nutrition and Dietetics