Login
Client: UnitedHealthcare
CHALLENGE:
In 2015, UnitedHealthcare Employer & Individual was exploring solutions to create branded website links consistently among teams and across multiple web domains. It also wanted a flexible technology partner that could provide a robust set of features, including link editing and archiving, dynamic link routing, private metrics, audit logs and link tag management.
SOLUTION:
UnitedHealthcare turned to BL.INK, because the platform offered these benefits and more. “Using BL.INK, UnitedHealthcare can easily create branded website links, that over time, help build trust in the quality and value of the content we share,” explains Joe Curry, Director, Digital Marketing and Social Media. “Additionally, the BL.INK reporting dashboard and link data provide confidence in measuring content and campaign performance.”
Equally important, the BL.INK platform enables UnitedHealth Group and its other businesses to reap similar benefits of enterprise link management. “The BL.INK platform is a great fit, because it enables us to work rapidly and independently but with greater consistency and quality,” said Curry. “I especially appreciate that BL.INK is very client focused, and the team eagerly listens to our business needs and offers innovative solutions.”
TRUSTED BY THE WORLD’S MOST SUCCESSFUL BRANDS
_logo%201.png?width=150&height=29&name=Patagonia_(Unternehmen)_logo%201.png){kind=small}
.png?width=150&height=54&name=comcast%20logo%20(1).png)
Recent Blog Posts
Find more GS1 Digital Link resources here.
Streamlining collaboration in the food industry with GS1 Digital Link The stakes are high in today's fast-paced food industry. Ensuring food safety and compliance across all stages of production isn't just important—it's essential. Yet, when production, supply chain, and marketing departments operate in silos, the lack of communication can lead to inefficiencies and increased risks. Cross-departmental collaboration is crucial, not just for operational success but for maintaining the highest standards of food safety and compliance.
At BL.INK, we understand the delicate balance between data security and marketing communication in healthcare services. As a trusted partner, we offer a HIPAA-compliant URL shortener and secure APIs that allow healthcare organizations to simplify communications while meeting regulatory requirements. Here’s how BL.INK supports healthcare organizations:
Healthcare organizations face unique challenges when balancing effective marketing with regulatory requirements. One of the most critical frameworks healthcare marketers must navigate is the Health Insurance Portability and Accountability Act (HIPAA). HIPAA regulates how healthcare providers, insurers, and their partners handle sensitive patient information, requiring strict compliance even in digital communications.