--- title: "United Healthcare Case Study: managing many domains together - BL.INK" description: United Healthcare provides health benefits for over 27 million Americans. It needed to brand & manage links for countless organizations under one roof. --- [![blink-logo-white](https://www.bl.ink/hs-fs/hubfs/zz-Archive/emails/blink-logo-white.png?width=714&height=143&name=blink-logo-white.png) ](https://www.bl.ink?hsLang=en) [![login to blink](https://www.bl.ink/hubfs/Theme%202022/Global%20Assets/person-logo.svg) Login ](https://app.bl.ink/my-login) [ Get a Demo ](https://bl.ink/top-right?hsLang=en) ![Icon-3](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-3.svg) #### Features Where we shine ![Icon-nav-flexi](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-flexi.svg) #### Flexibility Editable links ![Icon-nav-security](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-security.svg) #### Security & Compliance SOC2, GDPR, HIPAA ![Support for Short URLs & QR codes](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-support.svg) #### Service & Support Clients love BL.INK ![Icon-nav-vs-competitors](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-vs-competitors.svg) #### BL.INK vs. the Rest Compare us to anyone ![Icon-nav-integrations](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-integrations.png?width=40&height=40&name=Icon-nav-integrations.png) #### Open API & Integrations We work with your tech ![Branded, shortened URLs](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-branded-links.png?width=40&height=40&name=Icon-nav-branded-links.png) #### Branded Links Full link management ![Rules-based routing](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-route-arrows.svg) #### Rules-Based Link Routing Customize experiences ![Customized landing pages](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-rules-dynamic-routing.svg) #### Power Pages Easy custom landing pages ![SMS at Scale](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-customer-stories.svg) #### SMS at Scale Personalized messaging ![QR codes](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-qr-code.svg) #### QR Codes QR code with each link ![E-Link](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-developers.svg) #### E-Link Let anyone create links ![Broken Link Management](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-branded-links-new.svg) #### Broken Link Monitoring No more 404s ![Structured data](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-integrations.svg) #### Structured Data Empowered analytics ![Icon-nav-enterprise-product](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-enterprise-product.svg) #### BL.INK Enterprise Unlimited options ![BL.INK CXP](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-connected-packaging.png?width=40&height=40&name=Icon-nav-connected-packaging.png) #### BL.INK CXP Dynamic mobile microsites at scale ![Icon-nav-core-product](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-core-product.svg) #### BL.INK Core Feature-rich self-serve QR codes & short links ![Icon-nav-GS1](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-GS1.svg) #### GS1 Digital Link 2D barcodes for optimal consumer engagement ![Smartlabel QR codes](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-sms-at-scale.png?width=40&height=40&name=Icon-nav-sms-at-scale.png) #### Connected Packaging Customized QR codes for variable printing and packaging ![Marketing ROI analysis](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-vs-competitors.png?width=40&height=40&name=Icon-nav-vs-competitors.png) #### Marketing ROI Structured attribution data for optimized analytics ![HIPAA compliant short links](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-core-product.svg) #### Healthcare HIPAA-compliant, BAA-ready links & QR codes ![Icon-nav-enterprise-product](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-enterprise-product.svg) #### BL.INK Enterprise Pricing requires a quote request ![CXP ](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-connected-packaging.png?width=40&height=40&name=Icon-nav-connected-packaging.png) #### BL.INK CXP Pricing requires a quote request ![Icon-nav-core-product](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-core-product.svg) #### BL.INK Core Monthly pricing that starts with a free trial ![Icon-nav-integrations](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-integrations.svg) #### Knowledge Base Tons of articles, videos ![Icon-nav-support](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-support.svg) #### Get Help Submit a ticket here ![BL.INK Open API](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-developers.png?width=40&height=40&name=Icon-nav-developers.png) #### For Developers Open API documentation ![](https://www.bl.ink/hs-fs/hubfs/Theme%202022/Home%20Page/Assets/Images/bl-ink.png?width=22&name=bl-ink.png) # Client: **UnitedHealthcare ** ![United Healthcare](https://www.bl.ink/hs-fs/hubfs/Theme%202022/Case%20Study/Assets/united_health_care.png?width=876&height=380&name=united_health_care.png) UnitedHealthcare provides health benefits for 27+ million Americans.  ![Health-care-min](https://www.bl.ink/hs-fs/hubfs/Theme%202022/Blink%20New%20Images%20Replacement%2028%20Aug/Health-care-min.png?width=2212&height=492&name=Health-care-min.png) CHALLENGE: In 2015, UnitedHealthcare Employer & Individual was exploring solutions to create branded website links consistently among teams and across multiple web domains. It also wanted a flexible technology partner that could provide a robust set of features, including link editing and archiving, dynamic link routing, private metrics, audit logs and link tag management. SOLUTION: UnitedHealthcare turned to BL.INK, because the platform offered these benefits and more. “Using BL.INK, UnitedHealthcare can easily create branded website links, that over time, help build trust in the quality and value of the content we share,” explains Joe Curry, Director, Digital Marketing and Social Media. “Additionally, the BL.INK reporting dashboard and link data provide confidence in measuring content and campaign performance.” Equally important, the BL.INK platform enables UnitedHealth Group and its other businesses to reap similar benefits of enterprise link management. “The BL.INK platform is a great fit, because it enables us to work rapidly and independently but with greater consistency and quality,” said Curry. “I especially appreciate that BL.INK is very client focused, and the team eagerly listens to our business needs and offers innovative solutions.” TRUSTED BY THE WORLD’S MOST SUCCESSFUL BRANDS ![airbnb uses bl.ink links](https://www.bl.ink/hs-fs/hubfs/Theme%202022/Case%20Study/Assets/airbnb_image.png?width=150&height=47&name=airbnb_image.png) ![Patagonia uses bl.ink links](https://www.bl.ink/hs-fs/hubfs/Theme%202022/Case%20Study/Assets/Patagonia_(Unternehmen)_logo%201.png?width=150&height=29&name=Patagonia_(Unternehmen)_logo%201.png) ![nestle uses bl.ink links](https://www.bl.ink/hs-fs/hubfs/Website%20Theme%202022/Blink%20Customers/Assets/nestle-145%202.png?width=100&height=100&name=nestle-145%202.png) ![Stanford-University-logo 1](https://www.bl.ink/hs-fs/hubfs/Website%20Theme%202022/Blink%20Customers/Assets/Stanford-University-logo%201.png?width=150&height=58&name=Stanford-University-logo%201.png) ![comcast logo (1)](https://www.bl.ink/hs-fs/hubfs/Theme%202022/Case%20Study/Assets/comcast%20logo%20(1).png?width=150&height=54&name=comcast%20logo%20(1).png) ![Hilton uses bl.ink links](https://www.bl.ink/hs-fs/hubfs/Theme%202022/Case%20Study/Assets/HiltonHotelsLogo%201.png?width=100&height=76&name=HiltonHotelsLogo%201.png) ![ups uses bl.ink links](https://www.bl.ink/hs-fs/hubfs/Website%20Theme%202022/Blink%20Customers/Assets/ups%201.png?width=100&height=121&name=ups%201.png) ![Goldman Sachs uses bl.ink links](https://www.bl.ink/hs-fs/hubfs/Theme%202022/Case%20Study/Assets/Goldman_Sachs%201.png?width=100&height=100&name=Goldman_Sachs%201.png) ![Bank of the West uses bl.ink links](https://www.bl.ink/hs-fs/hubfs/Theme%202022/Case%20Study/Assets/Group.png?width=150&height=68&name=Group.png) ![Target uses bl.ink links](https://www.bl.ink/hs-fs/hubfs/Theme%202022/Case%20Study/Assets/Target_old_logo%201.png?width=150&height=33&name=Target_old_logo%201.png) ## Recent Blog Posts Find more GS1 Digital Link resources here. ![A New Era for the Barcode: How BL.INK Is Powering Smarter Packaging](https://www.bl.ink/hubfs/inc-founders-house-sxsw-2025.jpg) #### [A New Era for the Barcode: How BL.INK Is Powering Smarter Packaging](https://www.bl.ink/blog/a-new-era-for-the-barcode-how-bl.ink-is-powering-smarter-packaging?hsLang=en) Barcodes have remained virtually unchanged since 1974—until now. The world’s most overlooked sales tool is getting a smart upgrade, and BL.INK is leading the way. [ Read More ](https://www.bl.ink/blog/a-new-era-for-the-barcode-how-bl.ink-is-powering-smarter-packaging?hsLang=en) ![Authenticating Healthcare Content with Branded Short Links](https://www.bl.ink/hubfs/healthcare-convo-800x400.jpg) #### [Authenticating Healthcare Content with Branded Short Links](https://www.bl.ink/blog/authenticating-healthcare-content-with-branded-short-links?hsLang=en) Online misinformation can undermine patient confidence, meaning healthcare organizations face the challenge of maintaining trust through secure, reliable communication. Given that 62% of patients prioritize clear communication and consistent engagement as key factors in their satisfaction, the implementation of branded short links offers a powerful communication strategy. [ Read More ](https://www.bl.ink/blog/authenticating-healthcare-content-with-branded-short-links?hsLang=en) ![Navigating Healthcare: AI, Digital Transformation & Patient Engagement](https://www.bl.ink/hubfs/healthcare-tablet-800x400.jpg) #### [Navigating Healthcare: AI, Digital Transformation & Patient Engagement](https://www.bl.ink/blog/navigating-healthcare-ai-digital-transformation-patient-engagement?hsLang=en) The healthcare industry is undergoing a profound transformation, driven by the rapid integration of Artificial Intelligence (AI) and comprehensive digital transformation. AI, encompassing machine learning and data analytics, is revolutionizing patient care, from enhancing diagnostic accuracy to enabling personalized treatment plans. [ Read More ](https://www.bl.ink/blog/navigating-healthcare-ai-digital-transformation-patient-engagement?hsLang=en)