--- title: Loftware Expands Product Identification | Acquires BL.INK for QR Codes description: Loftware acquires BL.INK to enhance product identification and link management, offering brands innovative solutions for connected packaging and improved consumer engagement. image: https://www.bl.ink/hubfs/Blink%20annoucement_Website_800x400.png --- [![blink-logo-white](https://www.bl.ink/hs-fs/hubfs/zz-Archive/emails/blink-logo-white.png?width=714&height=143&name=blink-logo-white.png) ](https://www.bl.ink?hsLang=en) [![login to blink](https://www.bl.ink/hubfs/Theme%202022/Global%20Assets/person-logo.svg) Login ](https://app.bl.ink/my-login) [ Get a Demo ](https://bl.ink/top-right?hsLang=en) ![Icon-3](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-3.svg) #### Features Where we shine ![Icon-nav-flexi](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-flexi.svg) #### Flexibility Editable links ![Icon-nav-security](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-security.svg) #### Security & Compliance SOC2, GDPR, HIPAA ![Support for Short URLs & QR codes](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-support.svg) #### Service & Support Clients love BL.INK ![Icon-nav-vs-competitors](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-vs-competitors.svg) #### BL.INK vs. the Rest Compare us to anyone ![Icon-nav-integrations](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-integrations.png?width=40&height=40&name=Icon-nav-integrations.png) #### Open API & Integrations We work with your tech ![Branded, shortened URLs](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-branded-links.png?width=40&height=40&name=Icon-nav-branded-links.png) #### Branded Links Full link management ![Rules-based routing](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-route-arrows.svg) #### Rules-Based Link Routing Customize experiences ![Customized landing pages](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-rules-dynamic-routing.svg) #### Power Pages Easy custom landing pages ![SMS at Scale](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-customer-stories.svg) #### SMS at Scale Personalized messaging ![QR codes](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-qr-code.svg) #### QR Codes QR code with each link ![E-Link](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-developers.svg) #### E-Link Let anyone create links ![Broken Link Management](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-branded-links-new.svg) #### Broken Link Monitoring No more 404s ![Structured data](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-integrations.svg) #### Structured Data Empowered analytics ![Icon-nav-enterprise-product](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-enterprise-product.svg) #### BL.INK Enterprise Unlimited options ![BL.INK CXP](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-connected-packaging.png?width=40&height=40&name=Icon-nav-connected-packaging.png) #### BL.INK CXP Dynamic mobile microsites at scale ![Icon-nav-core-product](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-core-product.svg) #### BL.INK Core Feature-rich self-serve QR codes & short links ![Icon-nav-GS1](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-GS1.svg) #### GS1 Digital Link 2D barcodes for optimal consumer engagement ![Smartlabel QR codes](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-sms-at-scale.png?width=40&height=40&name=Icon-nav-sms-at-scale.png) #### Connected Packaging Customized QR codes for variable printing and packaging ![Marketing ROI analysis](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-vs-competitors.png?width=40&height=40&name=Icon-nav-vs-competitors.png) #### Marketing ROI Structured attribution data for optimized analytics ![HIPAA compliant short links](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-core-product.svg) #### Healthcare HIPAA-compliant, BAA-ready links & QR codes ![Icon-nav-enterprise-product](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-enterprise-product.svg) #### BL.INK Enterprise Pricing requires a quote request ![CXP ](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-connected-packaging.png?width=40&height=40&name=Icon-nav-connected-packaging.png) #### BL.INK CXP Pricing requires a quote request ![Icon-nav-core-product](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-core-product.svg) #### BL.INK Core Monthly pricing that starts with a free trial ![Icon-nav-integrations](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-integrations.svg) #### Knowledge Base Tons of articles, videos ![Icon-nav-support](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-support.svg) #### Get Help Submit a ticket here ![BL.INK Open API](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-developers.png?width=40&height=40&name=Icon-nav-developers.png) #### For Developers Open API documentation ## Loftware Acquires BL.INK, Expands Product Identification Capabilities with Link Management and Connected Packaging ##### **FOR IMMEDIATE RELEASE** Portsmouth, NH — April 10, 2025** **– [Loftware](https://www.loftware.com/?utm_source=pr&utm_medium=sapintegrationspr), the global leader in modernizing Product Identification in the supply chain - enabling authenticity, compliance, and traceability, today announced that it has acquired [BL.INK](https://www.bl.ink/?hsLang=en), the leading enterprise link management platform that empowers brands with secure, scalable, and data-driven solutions to enhance engagement and streamline digital interactions. This acquisition aligns with Loftware’s strategy to modernize product identification throughout the supply chain while reinforcing its global leadership in the market. This union furthers Loftware’s long-standing commitment to provide customers with a single end-to-end solution to support their journey from New Product Development and supplier management through manufacturing and warehouse/inventory management all the way to distribution and consumer engagement. Delivering turnkey SaaS technology, BL.INK’s solutions enable connected packaging and digital engagement for global enterprise brands while building trust through product transparency and verification. BL.INK enables brands to effortlessly create digital product passports (DPPs), helping them engage with consumers through connected packaging and personalized digital experiences.   “Each part of the supply chain plays an essential role in ensuring products are produced, stored, and shipped with accuracy and consistency to meet consumer demand and standards. This acquisition builds on Loftware’s capabilities to support our customers’ journeys through the entire supply chain,” said Loftware President & CEO, Jim Bureau. “Link management, dynamic QR codes that don’t expire, and no-code DPPs are as critical especially in industries where products, packaging, and digital content are increasingly interconnected. Adding BL.INK’s robust solutions to our portfolio enables us to support global brands in building seamless, trusted data-driven connections between people and information.”  BL.INK offers a product suite which helps global teams build and manage shortened URLs and QR codes with consistent, structured data, improving campaign and data tracking in real time. Their no-code DPP platform enables brands to create millions of product microsites in minutes, pulling data from any existing sources to share details with consumers. Their world-class link management platform integrates with existing workflows and tools, supports multiple users and roles, and has unmatched security to meet the compliance needs of the most stringent, highly regulated industries. With their leading-edge solutions, BL.INK plays a pivotal role in accelerating adoption as the industry transitions from UPC/EAN to 2D barcodes to meet new [GS1 Sunrise 2027](https://www.gs1us.org/industries-and-insights/by-topic/sunrise-2027) and GS1 Digital Link standards. “At BL.INK, we simplify the connections between people and information. Our platform empowers businesses to create, manage, and analyze short links and QR codes with unparalleled precision, ensuring every interaction is seamless, data-driven, and secure. That’s why our customer base includes some of the world’s most recognizable brands,” said Andy Meadows, Founder and Managing Director at BL.INK. “This acquisition marks an exciting new chapter for our company, enabling us to expand our reach and enhance the value we deliver to our customers. By combining our expertise helping brands communicate with consumers through connected packaging with Loftware's proven reputation in enabling authentic, compliant, and traceable products through a connected supply chain, we are poised to offer an end-to-end solution that empowers businesses to innovate, improve traceability and compliance, and engage consumers in more meaningful ways,”  ### #### **About Loftware** No matter what the challenge – digital transformation, time to market, or brand authenticity - Loftware can help you make your mark. We understand how global supply chains work and know that each item you produce and ship is an expression of your company’s brand. Our end-to-end cloud-based labeling platform helps businesses of all sizes manage labeling across their operations and supply chain. Loftware also helps companies deal with evolving customer and regulatory compliance issues. And we offer extensive expertise with a global presence maintaining offices in the US, UK, Slovenia, China, and Singapore. We serve companies in automotive, chemicals, clinical trials, consumer products, electronics, food & beverage, manufacturing, medical device, pharmaceuticals, retail/apparel, and more.  #### **About BL.INK** Founded in 2008, BL.INK is a leading Enterprise Link Management platform dedicated to enhancing customer experiences for the Fortune Global 500. BL.INK enables organizations to leverage branded links, custom QR Codes, and comprehensive link management analytics to engage customers, deliver critical information, and optimize customer-centric online experiences. BL.INK is the choice of leading enterprises aiming to navigate the complexities of digital transformation and international standards. BL.INK is dedicated to advancing GS1 Digital Links and Digital Product Passports, ensuring unparalleled traceability, transparency, and consumer trust for global brands. For more on BL.INK, visit [bl.ink](https://bl.ink/lw-bl-website?hsLang=en). **Media contact:** Maureen Perroni, Senior Director Content & Communications [mperroni@loftware.com.](mailto:mperroni@loftware.com)