Tracking engagement with shortlinks as social media behavior changes

Vanity metrics such as likes and follower counts have long been a mainstay of social media platforms. They’ve enabled brands and influencers to visually gauge the success of their marketing efforts so they can capitalize on the posts and campaigns that draw the most engagement. Instagram has recently made waves across the social landscape by […]

Best Link Shortener Alternative to

Another link shortener is going, going, gone.    RhythmOne announced that they’re ceasing support and operation of Smart Links (a.k.a. Link Shortening) as of January 15, 2020. This follows in the footsteps of Google’s link shortener, which was retired in March 2019.   Source: home page, January 2020   If you’re a […]

The Growth of the Live Shopping Trend

Ecommerce has seen phenomenal growth over the last few years. With the rising popularity of online shopping and exciting new trends like the direct to customer (D2C) eCommerce model, this industry has already established its place in the popular culture of the next decade.   The latest forecast from eMarketer is that the eCommerce industry […]