Resource: Delivering SMS Campaigns that Click

With the rise of the smartphone, it’s no surprise that marketers are looking to capitalize on the engagement opportunity direct messaging offers.   Here at BL.INK, we’ve made it a point to learn the ins and outs of our clients’ use cases for building smart short links for messaging campaigns.   We’ve put together a […]

BL.INK Basics: URLBuilder. Ditch the spreadsheets and build consistent, trackable, and click-worthy links every time.

In this series, we’re going back to the basics to help you get a feel for what BL.INK’s all about. This series is intended to educate our current and potential clients on solutions we offer, features we’ve added, and to turn you into a link-shortening expert!   One of the biggest questions we have heard […]

BL.INK Basics: What are Deep Links?

A deep link is a link or URL that takes a visitor directly to the destination further into a website or an app and is composed of a protocol identifier, (sometimes) a subdomain, a domain (both second-level and top-level), and a path.  Deep links can be used in a variety of ways — they can […]