BL.INK Basics: What are Deep Links?

A deep link is a link or URL that takes a visitor directly to the destination further into a website or an app and is composed of a protocol identifier, (sometimes) a subdomain, a domain (both second-level and top-level), and a path.  Deep links can be used in a variety of ways — they can […]

Tracking engagement with shortlinks as social media behavior changes

Vanity metrics such as likes and follower counts have long been a mainstay of social media platforms. They’ve enabled brands and influencers to visually gauge the success of their marketing efforts so they can capitalize on the posts and campaigns that draw the most engagement. Instagram has recently made waves across the social landscape by […]

Best Link Shortener Alternative to Po.st

Another link shortener is going, going, gone.    RhythmOne announced that they’re ceasing support and operation of Po.st Smart Links (a.k.a. Link Shortening) as of January 15, 2020. This follows in the footsteps of Google’s goo.gl link shortener, which was retired in March 2019.   Source: po.st home page, January 2020   If you’re a […]