googl url shortener vs blink

Upgrading from Goo.gl to BL.INK

If you’ve ever used the Goo.gle URL shortener, you’re probably aware that after March 30, 2019 your short link information is going to be inaccessible. Here’s the alert that’s currently posted on the Goo.gl home page (as of January): Before you dive into online research on alternatives, make sure you’re clear on what you actually […]

url shortener public marketing data

Using A Legacy URL Shortener? Your Marketing Data May Be Public

Do you share your website analytics or advertising campaign performance with your competitors, customers, and the general public?   That’s an absurd question. Of course not! But unless you’re actively taking steps to protect that information, your answer defaults to “yes.”   As marketers, we assume that our go-to tools keep our analytics private. However, […]

googl url shortener replacement

Life After Goo.gl: What to Look for in Your URL Shortener Replacement

The Goo.gl url shortening platform is going away, which means if you’re using it now, you have until March 30, 2019 to view your analytics and download a .csv file of your data. After that, according to the goo.gl site, your previous links will still work as redirects, but you won’t be able to create […]