BL.INK Basics: Branded Short Links

In this series, we’re going back to the basics to help you get a feel for what BL.INK’s all about. This series is intended to educate our current and potential clients on solutions we offer, features we’ve added, and to turn you into a link-shortening expert! We recognize that sometimes it helps to rewind a […]

Creating Branded, Personalized Short Links with Salesforce, AMPscript, and BL.INK

Salesforce is a cloud-based customer relationship management (CRM) platform. Salesforce’s infrastructure has grown rapidly since its inception, and with its growth comes more advanced tools to aid in micromarketing, data analysis, and personalization. One such tool is AMPscript.   According to Salesforce’s developer documentation, AMPscript is a scripting language that allows users to embed code […]

Client Spotlight: Coca-Cola

Clever packaging solutions that provide the best customer experience.   Coca-Cola is the world’s largest beverage company and has been a BL.INK client since 2009. Coca-Cola, operating in over 200 countries around the world, has to stay in compliance with local regulations while keeping production streamlined.   Coca-Cola came to BL.INK while researching compliance with […]