Webinar: Conversation with Joel Comm – Having Fun and Remaining Authentic in the Digital Age

Every month, BL.INK connects with inspiring marketers around the world, to learn from their expertise. Join us on August 27th at 10 AM PST for our next webinar with Joel Comm. Joel is a New York Times bestselling author, blockchain enthusiast, professional keynote speaker, social media marketing strategist, live video expert, technologist, brand influencer, futurist […]

short links improve performance across your organization

Not Just for Social Media: How Short Links Improve Performance Across Your Organization

We’ve all seen short links in social media posts, where every character counts. But keeping things short and sweet is only as important as the memorability and the meaning of the links themselves. That’s because marketers and brands are recognizing the strategic value of this “last inch” of digital marketing. If your branded short link […]

referrer data explained

8 Reasons Your Referrer Data Doesn’t Tell the Whole Story

How did our audience find this page?   That’s one of every digital marketer’s most important questions. If you know where your audience comes from, you can leverage that information to drive  greater engagement.   Looking at referring traffic data is a natural place to start. However, referring traffic data may not be as reliable […]