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BL.INK vs. Bitly: Best QR Code & Link Management for Enterprises

For enterprise brands managing QR codes and short links, choosing the right platform is crucial. While both BL.INK and Bitly offer link management, they serve different business needs. This page compares their capabilities to help brands choose the best solution for scalability, compliance, and advanced tracking.

BL.INK: Scalable, Secure GS1 Digital Link Solution

GS1-compliant URL resolvers for seamless, standards-based QR codes.
Dynamic QR code redirection – Update destinations without reprinting packaging.
Enterprise security & compliance – ISO 27001, SOC 2, HIPAA, and GDPR certified.
Dynamic product microsites for consumer engagement.
Bulk management of millions of QR codes with real-time tracking.
Integrations with existing packaging, design, and production workflows used by global brands.

Bitly: Basic URL Shortening with Limited QR Code Functionality

Simple URL shortener with basic tracking.
Lacks GS1 Digital Link compliance for large-scale enterprises.
Limited analytics compared to BL.INK’s enterprise-level insights.
Minimal integration options for packaging and supply chain tools.

Why Enterprises Choose BL.INK Over Bitly

More scalable and secure for enterprise link management.
Advanced analytics & tracking for real-time insights.
Better suited for regulated industries requiring compliance.
Seamless integration with marketing and supply chain workflows.
More scalable for high-volume QR code management.
Advanced flexibility to meet enterprise needs.
Superior customer service.

See how BL.INK can support your GS1 Digital Link, link management, and QR code strategy. Request a Demo.

BL.INK GS1 Digital Link Resources

Find more resources here.

GS1 Digital Links: 101

GS1 Digital Links: 101

The Opportunity of 2D Barcodes in CPG & Retail

The Opportunity of 2D Barcodes in CPG & Retail

BL.INK Becomes a GS1 US Solution Partner to help build GS1 Digital Links

BL.INK Becomes a GS1 US Solution Partner to help build GS1 Digital Links

Unleashing QR Code Potential in Marketing: Your Essential Guide

Unleashing QR Code Potential in Marketing: Your Essential Guide

Using QR Codes for Inventory Management

Using QR Codes for Inventory Management

How to Create GS1 Digital Links

How to Create GS1 Digital Links

Digital Product Passports & the Circular Value Chain

Digital Product Passports & the Circular Value Chain

Harnessing the Power of 2D Barcodes for Supply Chain Data

Harnessing the Power of 2D Barcodes for Supply Chain Data

Connected Packaging: Smartlabels, QR Codes, & BL.INK

Connected Packaging: Smartlabels, QR Codes, & BL.INK

Connected Packaging with Dynamic QR Codes for Perfect Brand Experience

What is GS1 Digital Link and Why is it Important for Consumer Brands?

What is GS1 Digital Link and Why is it Important for Consumer Brands?

“Webifying” a Product: BLINK and GS1 Digital Links

“Webifying” a Product: BLINK and GS1 Digital Links

Digital Product Passports & the Circular Value Chain E-Book

Digital Product Passports & the Circular Value Chain E-Book

What's the Future Impact of GS1 Digital Link?

What's the Future Impact of GS1 Digital Link?

Video:

Video: "Mind-Blowing" Impact of GS1 Digital Links

Predicting the Impact of GS1 Digital Links

Predicting the Impact of GS1 Digital Links

A Walk-through of BL.INK Enterprise

A Walk-through of BL.INK Enterprise

Small Feature, Big Impact: How Path Domains Fuel GS1 Digital Link

Small Feature, Big Impact: How Path Domains Fuel GS1 Digital Link

Watch Now: Transitioning to GS1 Digital Link with 2D Barcodes

Watch Now: Transitioning to GS1 Digital Link with 2D Barcodes

Watch: Are Consumers Ready for GS1 Digital Link?

Watch: Are Consumers Ready for GS1 Digital Link?

Watch: Possibilities for 2D Barcodes and Appliances

Watch: Possibilities for 2D Barcodes and Appliances

Watch: What is GS1 Digital Link?

Watch: What is GS1 Digital Link?

Watch: 2D Barcodes Down to the Serial Number

Watch: 2D Barcodes Down to the Serial Number

Watch: How to Make the Most of 2D Barcodes

Watch: How to Make the Most of 2D Barcodes

Watch: Food Traceability & GS1 Digital Link

Watch: Food Traceability & GS1 Digital Link

Mastering Traceability in Food Supply Chains

Mastering Traceability in Food Supply Chains

How Room & Board is thinking about GS1 Digital Link

How Room & Board is thinking about GS1 Digital Link

GS1 Digital Link: Best Practices for Cross-Departmental Collaboration

GS1 Digital Link: Best Practices for Cross-Departmental Collaboration

Building Trust Through Transparent Food Sourcing

Building Trust Through Transparent Food Sourcing

Smarter Strategies to Avoid Food Recalls

Smarter Strategies to Avoid Food Recalls

Smooth Tech Integration in Food Production Systems

Smooth Tech Integration in Food Production Systems

Streamlining Your Supply Chain for Better Efficiency

Streamlining Your Supply Chain for Better Efficiency

Mastering Crisis Communication: Key Strategies for Success

Mastering Crisis Communication: Key Strategies for Success

Optimizing Product Traceability Systems via Packaging

Optimizing Product Traceability Systems via Packaging

Boosting Trust with Enhanced Product Labels

Boosting Trust with Enhanced Product Labels

Unveil Every Step of the Food Production Journey with GS1 Digital Link

Unveil Every Step of the Food Production Journey with GS1 Digital Link

Connected Food Packaging as a Competitive Advantage

Connected Food Packaging as a Competitive Advantage

How One QR Code Revolutionizes Food Production Processes via Packaging

How One QR Code Revolutionizes Food Production Processes via Packaging

Scaling Digital Transformation in Food Production Packaging

Scaling Digital Transformation in Food Production Packaging

How Smart Packaging Enhances Sustainability and Consumer Engagement

How Smart Packaging Enhances Sustainability and Consumer Engagement

Enhancing Food Safety with GS1 Digital Link: Real-Time Compliance and Traceability

Enhancing Food Safety with GS1 Digital Link: Real-Time Compliance and Traceability

Discover how smarter packaging, like GS1 Digital Link, enhances transparency and builds consumer trust by providing real-time, product information directly on packaging.

Discover how smarter packaging, like GS1 Digital Link, enhances transparency and builds consumer trust by providing real-time, product information directly on packaging.

Mastering Food Safety Traceability | GS1 Digital Link Guide

Mastering Food Safety Traceability | GS1 Digital Link Guide

Best Practices for Mastering Connected Packaging

Best Practices for Mastering Connected Packaging

How Digital Innovation Reduces Packaging Waste

How Digital Innovation Reduces Packaging Waste

How Connected Packaging and GS1 Digital Links Redefine Consumer Engagement

How Connected Packaging and GS1 Digital Links Redefine Consumer Engagement

Making the Shift to GS1 Digital Link: How to Scale Digital Transformation

Making the Shift to GS1 Digital Link: How to Scale Digital Transformation

The 2025 Guide for GS1 Digital Link Compliance for Food Production

The 2025 Guide for GS1 Digital Link Compliance for Food Production

Planning Checklist for 2025 GS1 Digital Link & Connected Packaging

Planning Checklist for 2025 GS1 Digital Link & Connected Packaging

2025 Buyer's Guide for GS1 Digital Link & Connected Packaging

2025 Buyer's Guide for GS1 Digital Link & Connected Packaging

The 2025 Guide for GS1 Digital Link Compliance for Consumer Electronics

The 2025 Guide for GS1 Digital Link Compliance for Consumer Electronics

The Definitive 2025 Guide for GS1 Digital Link Compliance

The Definitive 2025 Guide for GS1 Digital Link Compliance

Start Planning Now for GS1 Digital Link: A Step-by-Step Guide

Start Planning Now for GS1 Digital Link: A Step-by-Step Guide

You Need More Than

You Need More Than "Just" QR Codes

Why It's Important to Integrate Short Links and QR Codes With Your Current Tools

Why It's Important to Integrate Short Links and QR Codes With Your Current Tools

Transforming Packaging with Smart Links and Data

Transforming Packaging with Smart Links and Data

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Recent blog posts

HIPAA-compliant short links for healthcare patient engagement

Navigating Healthcare: AI, Digital Transformation & Patient Engagement

Mitigate marketing risk with Business Associate Agreements

Forging Secure MarTech Partnerships with Business Associate Agreements

Engaging patients securely in healthcare

The Compliance Playbook: Secure Marketing Strategies for Healthcare

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