Last week, the BL.INK team was thrilled to sponsor the Smart Social Summit, presented by Spredfast and Lithium Technologies. Top brands such as Charles Schwab and Frito-Lay shared shared their visions on how companies can create great customer experiences through social media. Below is a collection of tweets that capture learnings from the two-day conference in Austin, TX.
Spredfast announced new integrations to make life easier. Bonus: Did you know Spredfast has a BL.INK integration?
Heads are nodding as @kpmorris explains how @Spredfast is making users’ lives easier with IG publishing, Tw impressions, new dashboards, integrations…and he’s just getting started. #SmartSocialSummit @LithiumTech pic.twitter.com/sbbMqoTZ43
— sarah derocher moore (@sedmoore) November 6, 2018
The importance of building trust through social media was a common theme across many presentations.
The next phase of social is building trust. Welcome to #SmartSocialSummit, everyone!
— Doug Grigg (@dwgrigg) November 6, 2018
Fresh off of #SmartSocialSummit with @Spredfast, here are 3 specific ideas to build trust with your audience | #CX https://t.co/QH4mk21IuL pic.twitter.com/ROLKiXNTze
— Lithium Technologies (@LithiumTech) November 12, 2018
“And why is that? Because we are still operating in silos”, says Kevin Morris. That’s why @spredfast @LithiumTech are bringing paid/organic content collaboration together #smartsocialsummit #SpredWater pic.twitter.com/oDQGzPTAgU
— Greg Tan (@thebreg) November 6, 2018
#Smartsocialsummit: Mind boggling facts from @spredfast‘s CEO Pete Hess. The customer experience matters the most in today’s social journey. pic.twitter.com/MO2SXztWmF
— Arshiya Kapadia (@ArshiyaKapadia) November 6, 2018
Almost 1/2 impact of video is in the first 3 seconds. Arshi Duffley @facebook #smartsocialsummit @Spredfast @LithiumTech pic.twitter.com/BMudExI3tf
— Dianne Borges (@MiddleBorgie) November 6, 2018
It’s our duty to be selective of what content we add to the noise. @mjameslundak #SmartSocialSummit pic.twitter.com/667LLGu8JT
— Konrad Palubicki (@konradpalubicki) November 6, 2018
“Build for sound OFF, delight with sound ON.” – Arshi Duffley of Facebook on how to build videos for Instagram stories. #SmartSocialSummit pic.twitter.com/3M77682ZLj
— Shawn Dullye (@shawndullye) November 6, 2018
When creating content, you need to wear your PANTS:
– Personalize the Content
– Accessibility is Key
– Not Everything Needs to be an Ad
– Think Globally
– Sharable#SmartSocialSummit— Josh Lawson (@JoshKLawson) November 6, 2018
“Instead of telling our story we tell the story of our clients, we put our clients first” – Olu Johnson, @CharlesSchwab Managing Dir of Social Media #SmartSocialSummit
— Sarah Figge (@SarahFigge) November 7, 2018
The conference was an opportunity for brands and attendees to do social good by sharing tweets to raise awareness and funds for the #SpreadWater campaign.
Kicking things off at #SmartSocialSummit!
Love that @Spredfast is providing attendees with a glass bottle intead of one million plastic ones AND bringing clean water to all with #SpredWater. Now that’s some #socialgood 😊 pic.twitter.com/tIEyhZ3no7
— Mandy Kirk (@setsko) November 6, 2018
Summary of #SmartSocialSummit: Purpose. Hope. Stand for something. @spikejones pic.twitter.com/NEObF2l6oG
— Stacy Goebel (@stacygoebel) November 7, 2018
And of course, what Austin conference would be complete without the tacos?
Goodbye, Austin! I’ll miss your tacos. #smartsocialsummit pic.twitter.com/UQGiKmqgdN
— Janna Zagari (@jannazagari) November 7, 2018