The Spredfast #SmartSocialSummit: The Top Tweet Takeaways
Last week, the BL.INK team was thrilled to sponsor the Smart Social Summit, presented by Spredfast and Lithium Technologies. Top brands such as Charles Schwab and Frito-Lay shared shared their visions on how companies can create great customer experiences through social media. Below is a collection of tweets that capture learnings from the two-day conference in Austin, TX.
Spredfast integrations steal the show
Spredfast announced new integrations to make life easier. Bonus: Did you know Spredfast has a BL.INK integration?
Heads are nodding as @kpmorris explains how @Spredfast is making users’ lives easier with IG publishing, Tw impressions, new dashboards, integrations…and he’s just getting started. #SmartSocialSummit @LithiumTech pic.twitter.com/sbbMqoTZ43
— sarah derocher moore (@sedmoore) November 6, 2018
Building trust is more important than ever
The importance of building trust through social media was a common theme across many presentations.
The next phase of social is building trust. Welcome to #SmartSocialSummit, everyone!
— Doug Grigg (@dwgrigg) November 6, 2018
Fresh off of #SmartSocialSummit with @Spredfast, here are 3 specific ideas to build trust with your audience | #CX https://t.co/QH4mk21IuL pic.twitter.com/ROLKiXNTze
— Lithium Technologies (@LithiumTech) November 12, 2018
Strategic soundbites and slides
“And why is that? Because we are still operating in silos”, says Kevin Morris. That’s why @spredfast @LithiumTech are bringing paid/organic content collaboration together #smartsocialsummit #SpredWater pic.twitter.com/oDQGzPTAgU
— Greg Tan (@thebreg) November 6, 2018
#Smartsocialsummit: Mind boggling facts from @spredfast‘s CEO Pete Hess. The customer experience matters the most in today’s social journey. pic.twitter.com/MO2SXztWmF
— Arshiya Kapadia (@ArshiyaKapadia) November 6, 2018
Succinct tips for creating great social content
Almost 1/2 impact of video is in the first 3 seconds. Arshi Duffley @facebook #smartsocialsummit @Spredfast @LithiumTech pic.twitter.com/BMudExI3tf
— Dianne Borges (@MiddleBorgie) November 6, 2018
It’s our duty to be selective of what content we add to the noise. @mjameslundak #SmartSocialSummit pic.twitter.com/667LLGu8JT
— Konrad Palubicki (@konradpalubicki) November 6, 2018
“Build for sound OFF, delight with sound ON.” – Arshi Duffley of Facebook on how to build videos for Instagram stories. #SmartSocialSummit pic.twitter.com/3M77682ZLj
— Shawn Dullye (@shawndullye) November 6, 2018
When creating content, you need to wear your PANTS:
– Personalize the Content
– Accessibility is Key
– Not Everything Needs to be an Ad
– Think Globally
— Josh Lawson (@JoshKLawson) November 6, 2018
“Instead of telling our story we tell the story of our clients, we put our clients first” – Olu Johnson, @CharlesSchwab Managing Dir of Social Media #SmartSocialSummit
— Sarah Figge (@SarahFigge) November 7, 2018
The multitude of tweets about #SpredWater
The conference was an opportunity for brands and attendees to do social good by sharing tweets to raise awareness and funds for the #SpreadWater campaign.
Kicking things off at #SmartSocialSummit!
Love that @Spredfast is providing attendees with a glass bottle intead of one million plastic ones AND bringing clean water to all with #SpredWater. Now that’s some #socialgood 😊 pic.twitter.com/tIEyhZ3no7
— Mandy Kirk (@setsko) November 6, 2018
Summary of #SmartSocialSummit: Purpose. Hope. Stand for something. @spikejones pic.twitter.com/NEObF2l6oG
— Stacy Goebel (@stacygoebel) November 7, 2018
Until Next Time
And of course, what Austin conference would be complete without the tacos?
Goodbye, Austin! I’ll miss your tacos. #smartsocialsummit pic.twitter.com/UQGiKmqgdN
— Janna Zagari (@jannazagari) November 7, 2018