Client: the Coca-Cola Company

Coca-Cola is the world’s largest beverage company, operating in over 200 countries around the world. They have to stay in compliance with local regulations while keeping production streamlined.

Challenge:

Coca-Cola came to us while researching compliance with a Canadian law requiring product packaging to include both English and French content. Under these regulations, they would need to include 2 QR codes (one routing to English content, the other to French) on a beverage bottle where space is limited. Having two QR codes so close together would make it challenging for consumers to scan only one at a time.

Solution:

Language-based link routing. The BL.INK platform already offered customized rule-based link routing, but we hadn’t offered rules based specifically on language yet. When we heard our client’s dilemma regarding double QR code scanning, we knew there was a better way. We created and released this feature in under 48 hours, allowing our client to set a rule to detect the language setting within their user’s device and route them to the correct version of the link seamlessly. Only one QR code needed! Coke didn’t have to modify their packaging design, and a landing page asking for a language choice never has to come between their audience and their content. Coke also uses link routing to point users to the correct app store based on their device’s operating system. It was a simple fix with powerful results.

Using BL.INK to track vending machine sales

Coca-Cola discovered thatBL.INK’s power goes way beyond QR codes and social media. They’ve implementedBL.INK links right inside their Coca-Cola Freestyle vending machines. They now have unprecedented real-time insight into where and how their products are being purchased, as the machines tie theBL.INK smart links to individual product sales, seamlessly tracking every purchase type and location by machine IP address.