In this interactive session, Neal will review the current social media landscape and how marketers can better navigate it to leverage the strategic opportunities that are not apparent but still available. Some of the topics he will cover include how you can
- Better leverage (user-generated) content strategically – including the use of branded short links
- Tap into the power of influencers regardless of industry
- Include your employees as part of your social media strategy
- Make experimentation an essential part of your social media efforts
Whether you’re an experienced digital marketer or just starting out, you know you need to do social better. Join us in this interactive webinar with one of the world’s leading, most trusted experts.
Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University, Irish Management Institute, and the University of Jyvaskyla, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books, Neal is a true innovator and influencer in the growing world of social media for business.