Spotted: QR codes in Television Ads during Super Bowl
QR codes have become increasingly popular in recent years, and spectators of Super Bowl LVII saw them used in a variety of ways. During the big game, companies incorporated QR codes into their television commercials to provide viewers with a quick and easy way to access additional information or content related to the product being advertised. This allowed viewers to engage more deeply with brands they may be interested in as well as provided an opportunity for advertisers to track their ad's effectiveness.
The use of QR codes during Super Bowl LVII was especially notable because it marked a significant rise in the number of companies utilizing this technology. While QR codes have been on the rise in marketing campaigns, more frequent adoption of QR codes in television ads has seemingly proven to further engage an audience beyond the 30-second ad. This pioneering move by advertisers was met with both enthusiasm and curiosity from viewers who were eager to see what else could be done with this technology going forward.
The impact of QR codes on consumer engagement
The use of QR codes in television commercials during Super Bowl LVII had a substantial impact on consumer engagement. By including a QR code within the commercial, advertisers were able to provide viewers with an easy way to engage with their brand and access additional information about their product, even after the next commercial aired.
In addition to providing more opportunities for viewers to interact with brands, this move also provided advertisers with a way to track how many people scanned the QR code allowing them better insight into their ad's effectiveness. All of this suggests that QR codes are an effective way to increase consumer engagement by providing viewers with more opportunities to interact with brands they are interested in.
Furthermore, using QR codes in television commercials during the Super Bowl allowed companies to stand out from the crowd as this technology is still relatively new. This can be especially beneficial for companies who are trying to build brand recognition and loyalty among an audience that may not have known about them before the ad aired.
The best QR code commercials from Super Bowl LVII
During Super Bowl LVII, several companies showcased how effective QR codes can be when used in television commercials. InstaCart and Michelob Ultra teamed up using a QR code in their co-marketing campaign. When scanned, the QR code opens the InstaCart app to shop for Michelob Ultra through nearby stores.
These brands were able to join forces and engage more deeply with their audience by offering them an opportunity to interact with their brands beyond the 30-second ad, and hopefully, to make an instant conversion.
Other notable examples included Avocados from Mexico and Limit Break, both of which effectively utilized QR codes during their Super Bowl commercials.
As QR code marketing gains traction, we fully anticipate seeing more and more companies adopt QR codes in the near future.
Tracking engagement with QR code marketing
Because QR codes provide a quick and easy way for viewers to access additional information or content related to the product being advertised, they can interact with the brand instantly without having to remember the brand name or website.
By including a QR code within the commercial, advertisers are also able to track how many people scanned it providing better insight into their ad's effectiveness.
Using BLINK allows you to create and track your QR codes in real-time. Your QR code TV ad instantly grabs the attention of your user and leads them to your product or website with just a scan. As a brand, you can access the scan data instantly, so that you may gauge the success of your campaign.
Other creative ways to utilize QR codes in your marketing strategy
There are several ways to integrate QR codes into your existing marketing campaigns. Most often, QR codes are used in print marketing: flyers, brochures, billboards, etc.
Create a QR code on your billboard to allow your visitors to scan without having to remember your web domain. Include a QR code on your billing statements to provide quick access to your payment portal. Create a QR code to include on in-store products to take your customers to the online product page for additional stock, sizing, or product information.
QR Codes in Super Bowl LVII: Unlocking Deeper Engagement
This year's Super Bowl more frequent and creative use of QR codes in commercials, providing viewers with an opportunity to interact more deeply with the brands.
Companies like InstaCart and Michelob Ultra stood out from the crowd by partnering to market both brands with one QR code. This creates a memorable and seamless experience for their audience and allows both companies to track how many people scanned their QR code, providing better insight into their ad's effectiveness. With companies continuing to adopt this technology, we can expect more effective usage of QR codes in television ads in the future.
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