using utm codes to track links

How to Use UTM Codes

Most social media marketers use Google Analytics in some capacity, but not everyone correctly tags and tracks their links using UTM parameters. If you learn how UTM codes work and create a plan to use them in your link strategy, they’ll help you answer key business questions such as:  Are my social media efforts actually […]

maximize podcast marketing results with BL.INK

Maximize your podcast marketing impact with BL.INK links

According to an article recently published by Hackernoon on Medium, over the last 10 years, the percentage of people in the U.S. who reported recently listening to a podcast has nearly tripled to 26%.  That’s a trend worth noting. This spike in podcast listeners has drawn the attention of advertisers and marketers. More brands are […]

links and personal branding

Why short links matter for personal branding

In the age of social media, everyone cares about their personal brand. A teen shows off her front-row seats at a concert to build her “in-crowd” brand; adults post pictures of their kids’ achievements for their “good parents” brand. Increasingly, entrepreneurs and businesspeople are cultivating their individual brands, too. But if you’re a professional, exactly […]