SMS vs. email and how to incorporate branded short links in your marketing strategy

SMS vs. email and incorporating branded short links in your marketing strategy

The question should not be “should I use SMS marketing or email marketing?”, it should be “when should I use both mediums, how can I optimize the results I get from each?”. Both SMS marketing and email marketing have proved to be effective. However, there’s a certain time and place for each one within an […]

Enterprise QR code best practices to increase engagement and analytical insights

Using QR codes to increase engagement and insights

QR codes, or Quick Response codes, were originally used in the automotive industry to track vehicles during the manufacturing process. While they were invented in 1994, their use cases have evolved, especially in the times of the Covid-19 pandemic. QR codes are now everywhere you look. Restaurants are now using QR codes so that customers […]

Segment your short links by market with Market Domains

Segment your short links by market with Market Domains

BL.INK is ecstatic to announce the rollout of a new feature: Market Domains. Market Domains allow BL.INK users to add a base domain AND the market prefix as a separate domain in their account. For example: Corporate: example.com France: example.com/fr Spain: example.com/es Germany: example.com/de   Each of these variations is added as a separate domain […]