Got bots? Get BL.INK

Got Bots? Think BL.INK

Interesting NPR/NYTimes piece today on bots in Twitter. Twitter is vowing to “clean up” a problem that is widely acknowledged but hard to quantify and resolve. Bots are also a problem with some legacy short link providers. Digital marketers and advertisers may have false hope that their links are generating lots of clicks when in […]

Use BL.INK to create branded links for your marketing campaigns

How to use branded links in your marketing campaigns

Marketing is all about getting people from point A to point B, where A is minding their own business and B is buying your product or service. And those people have a limited attention span for ads. If they have interest, it will be brief, and every second of friction is a chance to get […]

Branded short links in BL.INK

How to choose the perfect domain to use for branded links

You’ve seen legacy short links in the wild, on Twitter and Instagram. Random, forgettable gibberish, you can track them, but they do nothing when it comes to building your brand or a meaningful connection to your audience. More and more brands are customizing their short links with their brand and key messages using real words, […]