Learn about BL.INK Smart Links

What are Smart Links?

Smart links are, well, smart. Smart links “automagically” transform long links with meaningless character strings into short, word-based descriptive links. So instead of your web page URL being a randomly-generated string of characters, smart links use real words to describe your web page. Okay, but how does this work? That depends on the content at […]

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Donuts Launches BL.INK: Unprecedented Branded Short Link Solution

First-Ever Value-Added Service for Registrars and Resellers; Embraced by Leading Brands and Digital Marketing Thought Leaders Seattle – June 7, 2018 –  Donuts Inc., the global leader in high-quality, new top-level Internet domains, today announced general availability of BL.INK – an exciting new short link solution that uniquely leverages the power of real words – […]

60% -70% of survey respondants opted for short links using real words

New Research Reveals Strong User Preferences for Short Links Using Real Words

Seattle – June 7, 2018 –  Donuts Inc., the global leader in high-quality, new top-level Internet domains, today announced results of a third-party online survey assessing Internet link sharing and user preferences. The objectives of the survey, conducted by Sapio Research in April and May 2018 and commissioned by Donuts, were to assess user behaviors […]