Webinar: Organic social is dead: what to do instead with BL.INK Advisor Neal Schaffer

In this interactive session, Neal will review the current social media landscape and how marketers can better navigate it to leverage the strategic opportunities that are not apparent but still available. Some of the topics he will cover include how you can Better leverage (user-generated) content strategically – including the use of branded short links […]

Got bots? Get BL.INK

Got Bots? Think BL.INK

Interesting NPR/NYTimes piece today on bots in Twitter. Twitter is vowing to “clean up” a problem that is widely acknowledged but hard to quantify and resolve. Bots are also a problem with some legacy short link providers. Digital marketers and advertisers may have false hope that their links are generating lots of clicks when in […]

Use BL.INK to create branded links for your marketing campaigns

How to use branded links in your marketing campaigns

Marketing is all about getting people from point A to point B, where A is minding their own business and B is buying your product or service. And those people have a limited attention span for ads. If they have interest, it will be brief, and every second of friction is a chance to get […]