Google analytics and BL.INK

Make Google Analytics Even Better With BL.INK

Google Analytics provides marketers with free, powerful analysis tools. While Google Analytics is often considered an essential tool in the marketing stack, the breadth of the platform can be overwhelming to newcomers. Even experienced Google Analytics users must dedicate some time and effort to find answers to questions such as “How many people landed on […]

Digital Summit Chicago

Update – Digital Summit Chicago: September 26-27, 2018

Last week, we joined over 1,500 enthusiastic digital marketers and approximately 40 other event sponsors for the Digital Summit conference in Chicago’s ginormous McCormack Place facility. During two days of sunny, crisp fall weather and stunning views of Lake Michigan, conference attendees huddled indoors to learn about the latest tools, best practices and real-world case […]

Instagram Linking Tips: Using Links Without Paying for Ads

When Instagram first came onto the scene, it was simply a place to post and share photos. Since then, the platform has rapidly evolved and added many features including stories, video posting, and now even live streaming. With these new features, users could do more to communicate with each other. As its audience grew, companies […]