BL.INK Basics: URLBuilder. Ditch the spreadsheets and build consistent, trackable, and click-worthy links every time.

In this series, we’re going back to the basics to help you get a feel for what BL.INK’s all about. This series is intended to educate our current and potential clients on solutions we offer, features we’ve added, and to turn you into a link-shortening expert!   One of the biggest questions we have heard […]

BL.INK Basics: What are Deep Links?

A deep link is a link or URL that takes a visitor directly to the destination further into a website or an app and is composed of a protocol identifier, (sometimes) a subdomain, a domain (both second-level and top-level), and a path.  Deep links can be used in a variety of ways — they can […]

Tracking engagement with short links as social media behavior changes

Vanity metrics such as likes and follower counts have long been a mainstay of social media platforms. They’ve enabled brands and influencers to visually gauge the success of their marketing efforts so they can capitalize on the posts and campaigns that draw the most engagement. Instagram has recently made waves across the social landscape by […]