links and personal branding

Why short links matter for personal branding

In the age of social media, everyone cares about their personal brand. A teen shows off her front-row seats at a concert to build her “in crowd” brand; adults post pictures of their kids’ achievements for their “good parents” brand. Increasingly, entrepreneurs and businesspeople are cultivating their individual brand, too. But if you’re a professional, […]

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Organic Social is Dead: Neal Schaffer Webinar Recap

On Wednesday, BL.INK hosted a webinar with BL.INK Advisor and social marketing expert Neal Schaffer. In addition to being named one of marketing’s ten biggest thought leaders by CMO.com, Neal has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer.   Neal […]

How to use branded links in your content marketing strategy

If you stop to think about it, branded links should be a marketing no-brainer. Your brand is in the spotlight AND you get additional analytics —  what’s not to love about that? Unfortunately, branded links are often overlooked as a meaningful, memorable way to convey both valuable content and brand impressions.   Read on to […]