According to an article recently published by Hackernoon on Medium, over the last 10 years, the percentage of people in the U.S. who reported recently listening to a podcast in has nearly tripled to 26%.
That’s a trend worth noting.
This spike in podcast listeners has drawn the attention of advertisers and marketers. More brands are seeing podcasts as an advertising channel and a new form of content marketing. In turn, podcasters are looking for ways to partner with brands to monetize their content.
BL.INK is an essential tool for both podcasters and brands looking to leverage the power and reach of podcasts. Read on for tips on using links in your podcasts.
Make the links in your podcast meaningful and memorable
When podcasters announce a URL and a CTV (call to visit), they’re inadvertently asking the impossible. That’s because most URLs are long, complex, forgettable strings of alphanumerics. So, make your URL CTV easy and memorable; whether you’re speaking a link to a partner’s page or to your own website, you’ll want to create a link with the highest potential for being remembered by your listeners.
How do you make links memorable? Use real words!
Generate Smart Links
Smart Links are short links that use real words. BL.INK’s proprietary Smart Link engine crawls your URL, then pulls out relevant keywords to produce a link that’s meaningful and memorable. For example, www.mypodcast.com/episodes/episode24/long-episode-name becomes something like: podcast.link/episode24.
Use Branded Links
Branded links allow you to transform any URL into a concise message that includes your brand, plus any additional keywords to convey your message. For podcasters, this can also help you direct users to specific pages, not just a website homepage. If you want users to visit your website to find tickets to your upcoming live events, you could say,
Instead of attempting to describe how to navigate to the desired location on your website.
Right now, you can even get a FREE branded domain to use when you create a BL.INK account.
Drive meaningful traffic long after your podcast airs
As your podcasts attract more listeners over time, it’s likely that new fans will listen to past episodes long after their air date. No problem with BL.INK; your links can change along with the times. Consider the example above for www.mypodcast.events/tickets. Because you’ve used a BL.INK short link, you can change the destination of that link! Why is this cool? You can ensure that your link always sends users to the most relevant and up-to-date information, regardless of when your episode airs.
Using real words (and your brand), you can speak and record your short links with confidence, knowing you’re sending all traffic to a valuable destination where listeners can convert to customers.
Share with care: Send every click to the right app
When you share links to your podcast through social media, email, or text message, you want to make it as easy as possible for listeners to click and begin listening. With BL.INK, you can dynamically route users based on device, such as iOS vs. Android. No matter where the click comes from, listeners can easily follow your link.
Use BL.INK to boost your podcast marketing impact
When you use BL.INK short links in podcasts, you get the added benefit of click tracking – so you’ll be able to see how many listeners are actually typing in the link they heard. This can help you optimize your podcast marketing, as well as provide valuable data for advertising partners.
When you can prove the results your podcast drives, you can monetize the content you create.