Audience Engagement and the Future of Digital Marketing
“Lithium Technologies, LLC (“Lithium”) and Spredfast, Inc. (“Spredfast”), two leaders in digital customer engagement, announced an agreement today to merge. The combination of Lithium and Spredfast creates the industry’s most comprehensive customer engagement platform, transforming how companies connect with customers to earn trust, drive brand loyalty and grow their businesses.”
As a Spredfast partner, we are excited about the news of the merger between Spredfast and Lithium Technologies. Many BL.INK customers use one or both of these fantastic tools as a part of their marketing stack. BL.INK Advisor and marketing technology expert Jeremy Goldman agreed that this news makes a lot of sense since it will enable the combined company to compete even more effectively. It’s likely we will see more of this activity in the next year, as companies look to combine forces in a rapidly-changing market.
We understand how important it is to continue to expand digital engagement across tools and marketing ecosystems, in order to keep up with today’s challenges.
This news sparks a lot of conversation around the importance of customer engagement. Spredfast focuses on social media software that helps brands connect at every touchpoint, and Lithium focuses on delivering solutions for brand community building and advocacy. This marriage would indicate that the trend toward engagement is the future of digital marketing.
Why engagement matters to the world of branded short links
Links are a great tool to increase audience engagement. Short links that use real words are meaningful, memorable, and more clickable, and thus more likely to be successful in engaging your audience.
Are your links working hard enough to engage your audience? Sign up for BL.INK today, and try our Spredfast integration, too!