---
title: Got Bots? Think BL.INK • BL.INK
description: Bots are a huge problem on Twitter. Bots can produce false click data for URL shorteners. BL.INK defends against bot and automated activity.
---

[BL.INK blogs about link management, mobile microsites, GS1 Digital Link, QR code innovation ](https://www.bl.ink/blog)

# [Got Bots? Think BL.INK • BL.INK](https://www.bl.ink/blog/got-bots)

 Written by [Shannon O'Donald](https://www.bl.ink/blog/author/shannon-odonald) | Jul 13, 2018 7:00:07 PM

Interesting NPR/NYTimes [piece](https://www.marketplace.org/2018/07/13/tech/twitter-bots) today on bots in Twitter. Twitter is vowing to “clean up” a problem that is widely acknowledged but hard to quantify and resolve. 

Bots are also a problem with some legacy short link providers. Digital marketers and advertisers may have false hope that their links are generating lots of clicks when in fact the clicks aren’t *human* clicks. The resulting false data can be toxic because it can lead to bad business decisions. That’s why [BL.INK](https://blinkglobal.wpengine.com) customers often rely on BL.INK metrics to validate click data from third-party marketing platforms.

Since BL.INK filters out automated click activity from known bots and server farms, BL.INK customers can feel confident that the clicks they generate are coming from humans – not bots.

There’s another, more insidious problem – data privacy. Short link management solutions, such as BL.INK, maintain rigorous privacy restrictions regarding link data. That’s important for multiple reasons: digital marketers can feel safe that their data is secure, private, and *compliant*. With new data privacy laws from GDPR in Europe and legislation in California, everyone should double- and triple-check the policies of their marketing automation providers.

So if you’re worried about bots on Twitter, you should also worry about bots in your short links – unless you’re using BL.INK.

[View full post](https://www.bl.ink/blog/got-bots)

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