The BL.INK team had a terrific time as a sponsor at Digital Summit in Denver introducing BL.INK to attendees.
Our conversations with customers and marketers centered around the use of meaningful, real words in their links. Almost every person we talked to already uses short links, but attendees experienced many “ah-ha” moments when we described the strategic value of short links:
- Brand impressions: Users trust branded links, and those links reinforce your brand every time users see your links. New domain extensions such as .SOCIAL or .LIVE can bring your brand messages to life.
- Better marketing ROI with more clicks: Attendees were intrigued with how BL.INK could improve their current email/content/social media/paid media/paid social marketing efforts, simply by replacing long links with short links in traditional and digital marketing campaigns.
- Flexibility. Using short links allows you to edit where your links go even after you’ve published content or sent emails. Short links can be a tremendous safety net for the multitasking marketer!
In addition to the great conversations, we were thrilled that Digital Summit Speaker Thom Craver from CBS Interactive gave a great “shout out” to BL.INK in his session titled “The Digital Marketers Toolkit.”
Join us at the next Digital Summit in Boston!
— Apogee Results (@ApogeeResults) July 18, 2018
A big thank you to the Digital Summit team, Thom Craver, and the inspiring marketers we met at this great conference in Denver! We’re just getting started, and look forward to seeing you at future Digital Summit events!