Tracking engagement with shortlinks as social media behavior changes

Vanity metrics such as likes and follower counts have long been a mainstay of social media platforms. They’ve enabled brands and influencers to visually gauge the success of their marketing efforts so they can capitalize on the posts and campaigns that draw the most engagement. Instagram has recently made waves across the social landscape by […]

Best Link Shortener Alternative to Po.st

Another link shortener is going, going, gone.    RhythmOne announced that they’re ceasing support and operation of Po.st Smart Links (a.k.a. Link Shortening) as of January 15, 2020. This follows in the footsteps of Google’s goo.gl link shortener, which was retired in March 2019.   Source: po.st home page, January 2020   If you’re a […]

The Growth of the Live Shopping Trend

Ecommerce has seen phenomenal growth over the last few years. With the rising popularity of online shopping and exciting new trends like the direct to customer (D2C) eCommerce model, this industry has already established its place in the popular culture of the next decade.   The latest forecast from eMarketer is that the eCommerce industry […]

BL.INK Q3 2019 Feature Updates

  We’ve been working hard throughout 2019 to add new and update existing BL.INK features. Our aim is to build the most flexible and robust URL shortener and link management platform available for businesses of all sizes.    Here are just some of the updates we made in Q3.    In Q3, we increased the […]

Get ready for the holiday season with branded short links

It’s that time of year again. Pumpkin spice is everywhere and ugly Christmas sweaters are slowly sneaking onto the shelves. October has just begun, but one in every five consumers in the United States is already shopping for the holidays.   If you’re thinking about creating campaigns for Black Friday, Christmas, and New Year — […]

Power up your SMS marketing with branded short links

The digital space is crowded. Consumers are becoming oblivious to online advertising — no matter how dynamic and creative. It’s for this reason that SMS (Short Message Service), also known as text message marketing, has unique advantages.  As a marketer, it’s essential that you get the best possible returns on your ad spend for each […]

khoros engage

#KhorosEngage: Top tweet takeaways.

Khoros is one platform where all of your brand’s social media is managed. Two industry-leading customer engagement platforms, Spredfast and Lithium, merged in October 2018 to create Khoros.  Spredfast is a software company that provides social media marketing, content and community management, and analytics tools for agencies and enterprise companies. Lithium Technologies develops software that […]

Migrate goo.gl url shortener to blink

Good-bye Goo.gl: It’s Time to Make the Switch to BL.INK

Perhaps you’ve been using Google’s URL shortener and are struggling with their imminent demise. Perhaps you’re a Bitly user and tired / frustrated by the fact that your short links are promoting Bitly’s brand (not yours!). Whatever your reasons, perhaps it’s time for you to reconsider your short link options.   Perhaps it’s time to […]

“Organic Social is Dead. Try This Instead.” Part Three of Three

Several weeks ago, we were fortunate to host BL.INK advisor and social media strategic Neal Schaffer as a special guest presenter in our educational webinar series.   Neal Schaffer is a leading social marketing consultant; he helps executives and professionals implement successful social media strategies for businesses. He’s the CEO of the social media agency […]

Webinar: Conversation with Joel Comm – Having Fun and Remaining Authentic in the Digital Age

Every month, BL.INK connects with inspiring marketers around the world, to learn from their expertise. Join us on August 27th at 10 AM PST for our next webinar with Joel Comm. Joel is a New York Times bestselling author, blockchain enthusiast, professional keynote speaker, social media marketing strategist, live video expert, technologist, brand influencer, futurist […]