links and personal branding

Why short links matter for personal branding

In the age of social media, everyone cares about their personal brand. A teen shows off her front-row seats at a concert to build her “in crowd” brand; adults post pictures of their kids’ achievements for their “good parents” brand. Increasingly, entrepreneurs and businesspeople are cultivating their individual brand, too. But if you’re a professional, […]

How to use branded links in your content marketing strategy

If you stop to think about it, branded links should be a marketing no-brainer. Your brand is in the spotlight AND you get additional analytics —  what’s not to love about that? Unfortunately, branded links are often overlooked as a meaningful, memorable way to convey both valuable content and brand impressions.   Read on to […]

301 redirect 307 redirect - what's the difference and how to choose

301 vs 307 Redirects: How to Choose

A redirect is when one URL is forwarded (redirected) to another URL. When a user types a specific URL into their browser or clicks a link with that URL, they’re automatically redirected to the target URL. For example, if you had “oldcontent.com” and you want visitors to go to “newcontent.com” instead, you could set up […]

Traffic from Ashburn Virginia

Why Do I Get so Much Click Traffic from Ashburn, Virginia?

In a recent company survey, just for fun, we asked what city our users were getting the most traffic from. Multiple responses replied: Ashburn, Virginia.   However, the users had no connection to the small town outside of Washington D.C., USA in northern Virginia.   So what party is happening in Ashburn, Viriginia? Why are […]

Use BL.INK to create branded links for your marketing campaigns

How to use branded links in your marketing campaigns

Marketing is all about getting people from point A to point B, where A is minding their own business and B is buying your product or service. And those people have a limited attention span for ads. If they have interest, it will be brief, and every second of friction is a chance to get […]

Learn about BL.INK Smart Links

What are Smart Links?

Smart links are, well, smart. Smart links “automagically” transform long links with meaningless character strings into short, word-based descriptive links. So instead of your web page URL being a randomly-generated string of characters, smart links use real words to describe your web page. Okay, but how does this work? That depends on the content at […]